“New Tourism Products”

Presented by
DIR. ELIZABETH F. NELLE
Department of Tourism
Definition
“Tourism associated with travel to
health spas or resort destinations
where the primary purpose is to
improve the traveler’s physical well
being through a regimen of physical
exercise and therapy, dietary
control, and medical services relevant
to health maintenance.”
-- WTO--
Rationale
The HEALTH AND WELLNESS craze is big
business and is growing at a very fast pace.
Its impact on travel and tourism is very
evident as its likely future growth in demand
has been identified by market research,
signaling health tourism’s future potential.

The increased awareness of the importance of

healthy living and the need to take time off to
relax and re-charge is a fairly widespread
phenomena
Rationale
Good potential for Asia to develop Health
Tourism since health and wellness using
traditional healing methods is very much part
of Asian culture

The Philippines is bestowed with the required

natural resources for the development of
Health Tourism
 Goal

To position the Philippines as

a premier health holiday
destination in Southeast Asia
Specific
Objectives
To broaden the marketability of the
Philippines by promoting spa and medical
tourism
To contribute to regional development in
terms of employment generation and
increase in local government revenue
To increase investments relative to health
holiday activities
To promote and develop the country’s
thermal springs and other resources for
health tourism program
Components

Spa Tourism

Medical Tourism
Spa Tourism
The Philippine Spa
Industry
7.9% growth rate per year

71% increase in the

number of spa
establishments in 1999

Average of 1,296 spa

visits per day or 35 spa
visits per establishment
The Philippine Spa
Industry
Generates 1,069 jobs or
an average of 29 jobs per
spa facility

Annual income
4 M – 10%
1 to 1.5 M – 10%
1.5 to 2 M – 10%
.5 M to .8 M – 10%
.8 M to 1 M – 5 %
Less than 500,000 – 5 %
Medical Tourism
 Expected Economic
Gains From Medical
Tourism in Selected
Countries
# of Foreign Revenue Expected
Country Patients Served Generated Revenue
in 2002 /Annum
Thailand 600,000 $375M-500M $2.5 billion for
the next 3 years
India 60,000 -- $20 Million
Singapore 200,000 -- $1.8 billion a
year by 2012
Malaysia 85,000 -- $100 Million,
$500 Million a
year by 2010
 Comparative Health Care
Costs
Room Medical Surgery
Rate Check-up CABG Facelift
Thailand (Bumrungrad) $49 $290 $7,500 $2,700

Malaysia (Sunway Medical) $51 $300 $10,000 $2,600

Singapore(East Shore & $200 $19,000 $5,500
Mt.Elizabeth)

India $55 $10,000

Philippines $23 $218 $15,000 $1900

Advantages in
Developing
Medical Tourism
Competitive medical costs

Availability of state-of-the-art medical

equipment

Filipino doctors are trained with

western medical orientation
Advantages in
Developing
Medical Tourism
The Philippines is recognized as
having highly skilled medical
professionals
Filipino medical practitioners have a
nurturing and caring attitude

Fluency in the English language

Investment Areas
Spa Tourism
Day Spa
Resort/Hotel Spa
Destination Spa

Medical Tourism
Tertiary Hospitals
Ambulatory Clinics
 Incentives
SPA TOURISM
• Reduced Import Tariff on Selected
Spa Equipment
MEDICAL TOURISM
• Income Tax Holiday
• Reduced Tariff (1%) on
Selected Medical Equipment
Competitors

• THAILAND
• SINGAPORE
• MALAYSIA
• INDIA
• INDONESIA
Significant Accomplishments

Prepared Health Tourism Investment Kit

& turned it over to OTC-IPU
Inclusion of Medical Tourism in 2004
Medium Term Investment Priorities Plan
Organization of the Spa Association of
the Philippines
SPA Association of the
Philippines
Organized 15 April 2004
• President : Cathy Palma, Nurture Spa
• Vice President : Karen Reina, Mandala Spa
• Secretary : Farah Villanueva, Club One
Health & Fitness at Oakwood Premiere
• Treasurer : Madelaine Edejer, Peninsula
Spa
• PRO : Jennifer Sanvictores,The
Farm

Induction Date : June 16, 2004, 5:00 pm

Coconut Palace (poolside)
 SPA Association of the
Philippines
Objectives
To unite the members on common purposes, working in a close bond of
cooperation, fellowship and assistance in furthering and protecting
the interest of the members and the Philippine Spa Industry in
general

To promote and protect the spa industry and its consumers, by

upholding the highest standards and ethics of the spa industry
and ensuring professionalizm among its members

To encourage, support and develop the Philippine spa industry towards

having its own unique branding and image

To establish and maintain affiliation and cooperation with other spa

organizations globally.

To develop the industry and enhance its professionalism through

education and training, and the sharing of ideas and information
among members.
On-Going Activities
Spa and Hospital Accreditation
Investment Promotions for
Health Tourism
Development of Spa Holiday
Packages
Development of Medical Tour
Packages
Drafting of Philippine Medical
Tourism Marketing Plan
Preparation of Health Tourism
Product Manual
On-Going Activities
Launching of Philippine Medical Tourism
Full blast on Marketing and Promotional
activities, e.g.
- production of brochures
- foreign trade and media invitationals
- Philippine participation in Annual Spa
and Medical Travel Expos
- Link up with overseas medical
institutions, Philippine Medical
Associations, tour wholesalers, etc.
Continuous research and development of
Pinoy Spa concept
 Mandala Spa
Mandala is a perfect resort spa destination. It is
located in the famous Boracay Island and exudes
an ideal rest and self-pampering haven Mandala
offers a wide array of spa services, from massages
to beauty rejuvinating regimen. It is a perfect
complementing haven after a day under the sun
and sea. .
Area/Location: Boracay Island, Aklan

Packages/Programs Offered:
Princess Treatment, Gentleman’s Packages,
Water Journey, Boracay Bliss, Thalasso,
Contact Person: Shodhanna Karna, Wellness Holiday,
Ms. Karen Reina Honeymoon Holiday, etc.
Owner
Tel. Nos. (063)(036)288-5858 Package Price: For rates info, visit
Fax No. (063)(036)288-3531 www.mandalaspa.com
www.mandalaspa.com Season: Year Round
The FARM at San Benito :
Hippocrates Health Resort of
Asia
Nestled at the foothills of Mt. Malarayat,
The Farm is a 49-hectare world class
health resort that addresses every
aspect of rejuvenation. It is fully
integrated medical facility specializing in
alternative, preventive healthcare and
natural healing.
Area/Location: 119 Brgy. Tipakan, Lipa
City
Packages/Programs Offered:
Wellness Programs, Medical vacation Contact Person:
Detoxification Retreat, Traditional Asian
Ms. Jennifer Sanvictores
Scrubs, Modern Scrubs, Massage, etc.
Marketing Director
Mandarin Oriental Hotel
Package Price: For rates info, visit Makati Ave., Makati City
www.thefarm.com.ph. Tel. No. (632)751-3498
Season: Year Round Fax No. (632)751-3497
www.thefarm.com.ph
 Nurture Tropical
Spa
Nurture Tropical Spa is health haven in
Tagaytay. It offers Ifugao inspired
accommodation facilities, spa services,
health and fitness programs and
rejuvenating and wellness packages at very
reasonable prices. The place is ideal for
weekend hideaways.

Area/Location: Tagaytay City

Packages/Programs Offered:
Contact Person:
Face of an Angel, Nurturing Touch, Body
Ms. Cathy Palma Scrubs, Body Wraps, Garden of Eden,
Manager Crowning Glory, Special Treatments,
1202 Price Tower Delight, Ultima, Elation, Euphoria, etc.
Tordesillas cor. Bautista St.
Salcedo Village, Makati Package Price: For rates info, visit
Tel. Nos. (632)830-0876 to 77 www.treasures.com.ph
(632)810-2024
www.treasures.com.ph Season: Year Round
The Sanctuary
Spa at Maya- Area/Location: Maya-Maya Club
Maya Nasugbu, Batangas
Packages/Programs Offered:
Massage packages, body treatments,
facial and hair care, scrubs, etc.

Package Price: For rates info and other

inquiries, please write to
bato@mayamaya.com

Season: Year Round

Contact Person:
Mr. David Stone
Manager
The Sanctuary Spa at Maya-Maya
Maya-Maya Club Nasugbu, Batangas
Plantation Bay Resort
and Spa
Plantation Bay is known for its
stunning waterscapes, magnificent
laggons and gardens, , excellent
service and a totally different spa
experience
Area/Location: Plantation Bay,
Cebu City
Packages/Programs Offered:
Massage packages, body treatments,
facial and hair care, etc.
Package Price: For rates info and other
inquiries, visit: www.plantationbay.com
Season: Year Round
Contact Person:
Ms. Nenette Castillo
Manager
Plantation Bay Resort and Spa
Plantation Bay, Cebu Tel. Nos.
(6332)340-5900 Fax: (6332) 3405988
E-Mail: rsvns@plantationbay.com
www.plantationbay.com
Cebu Paradise Area/Location: Lower Ground Level,
Health & Beauty Waterfront Airport Hotel & Casino
Mactan, Lapulapu City, Cebu
Spa
Packages/Programs Offered:
Massage packages, facial aesthetic, body
aesthetic, etc.
Package Price: For rates info, visit
www.cebu-inter.com

Season: Year Round

Contact Person:
Cebu Paradise Health & Beauty Spa The Manager
is a perfect hideaway in the bustling Cebu Paradise Health & Beauty Spa
city of Cebu. The spa offers the best Lower Ground Level
body pampering and relaxation with Waterfront Airport Hotel & Casino
the first class amentities of WtaerfrontMactan, Lapulapu City, Cebu
Hotel and Casinos, one of the best in Tel. Nos. (6332) 340-8955 03 340 8943
Cebu. Fax : (6332) 340-6450
Email: cebuparadise@yahoo.com
 The Peninsula Spa

The Peninsula Spa is one of the features of

Peninsula Manila Hotel. It is located in Makati
City making it near to shopping, food and
leisure establishments.

Area/Location: G/F Peninsula

Manila Hotel

Contact Person: Packages/Programs Offered:

Ms. Madelaine Adejer Massage Treatments,
OIC- Manager Aromatherapy, Facial Massages,
G/F Peninsula Manila Hotel etc.
Makati Ave. cor. Ayala, Makati City Package Price: For rates info, visit
Tel. Nos.(632)810-3456 www.peninsula.com
Fax No. (632)815-34-02
Season: Year Round
www.peninsula.com
SM Kenko Area/Location: 5F Networld Hotel,
Roxas Boulevard, Pasay City
Packages/Programs Offered :
Authentic Japanese Health Spa
Packages

Package Price: For rates info, visit

www.networldhotel.com

Season: Year Round

Contact Person:
Mr. Andy Benwick
Manager
SM Kenko specializes on modern spa 5F Networld Hotel
facilities like sauna baths and massages. It Roxas Blvd., Pasay City
is housed at Jipang Building, accessible to
Tel. No. (632)536-5830
a hotel, restaurant and other commercial
establishment in the area. Fx No. 536-58-35
www.networldhotel.com
The Ritz Spa Area/Location: 1614 M. Adriatico St.,
Malate, Manila
Packages/Programs Offered:
Massage packages, body scrubs, facial care,
body treatments, aromatherapy, haircare,
etc.
Package Price: For rates info, call the
Ritz Spa

Season: Year Round

Contact Person:

Offering a wide selection of spa Ms. Claire Lui

menus, The Ritz is popular among Manager
spa buffs in the country. It is 1614 M. Adriatico St.
located in Manila, making it Malate, Manila
accessible to other attractions in Tel. No. (632)523-3333, 450-8791
the area. Fax No. (632) 525-8441
Club One Health
and Fitness Center
Area/Location: Oakwood Premier, 6F
Glorietta 4, Ayala Center, Makati City
Packages/Programs Offered:
Massage packages, body treatments, facial
and hair care, aromatherapy, scrubs, etc.

Package Price: For rates info, visit

www.hcluboakwood.com.ph
Season: Year Round
Contact Person:
Mr. Jeff Ofiana
Oakwood Premier
Club One is located in Oakwood Premiere 6F Glorietta 4, Ayala Center,M akati
Hotel situated right at the heart of Makati
Tel. No. (632)755-8112
City. It has complete spa facility with the
ambience of a first class hotel. Fax (632)728-0000
Email: hclub@oakwood.com.ph
Asian Hospital
Medical Package
Area/Location: Civic Drive, Filinvest
Alabang, Muntinlupa

Packages/Programs Offered:
Executive check-up, Cardiac Package, etc.

Package Price: For rates info, visit :

www.asianhospital.com

Season: Year Round

Contact Person:
Dr. Rodrigo Floro
Asian Hospital is a one-stop shop facility Medical Director
that offers medical packagae complete Asian Hospital and Medical Center
with up to date medical treatments Civic Drive, Filinvest Alabang,
coupled with a leisure component that Muntinlupa
brings tourists to the country’s major Tel. Nos. (632) 771-9000
tourist attractions.. Fax: (632) 876-5860
St. Luke’s Medical
Center Medical Area/Location: 279 E. Rodriguez

Package
Boulevard , Quezon City

Packages/Programs: Executive Check-up,

Cardiac Package, Geriatric Package, etc.
For details please visit info@stluke.com.ph

Package Price: For rates info, visit

info@stluke.com.ph

Season: Year Round

Contact Person:
Mr. Ramon Fortes
Marketing Manager
A medical facility that offers hotel-type St. Luke’s Hospital and Medical Center
amenities, St. Luke’s Medical Center Tel. Nos. (632) 725-2334, 725-2328
offers modern medical treatments Website: www.stluke.com.ph
coomplemented by the leisure of traveling
to major tourist attractions of the country.
 PHILIPPINES ESL TOUR
PROGRAM

RATIONALE
• English is a universal language
• Studying English as a second
language – a regular program in
non-English speaking countries like
Japan,China, Korea, Latin America,
etc.
 PHILIPPINES ESL TOUR
PROGRAM
OBJECTIVES
• To make the Philippines a destination in Asia for learning
English as a second language (ESL)
• To develop tours combining English language courses with
holiday / vacation activities
• To enrich visitor’s experience by providing opportunities
for cultural immersion, thereby, enhancing appreciation &
understanding of Philippine culture
• To increase visitor arrivals by tapping the ESL market
especially from Japan, Korea, China & Taiwan, thereby
contributing to the country’s tourist receipts
• To provide a venue for learning institutions to participate
and foster a highly competitive English language program
for the target markets
 PHILIPPINES ESL TOUR
PROGRAM
WHY STUDY IN THE PHILIPPINES?

 English is widely spoken

 Proximity to target markets (by air)
from Japan : 4 – 5 hours
Korea : 3 hours
China : 2 – 3 hours
 Affordable costs
 Rich in natural and cultural assets
 COMPARATIVE COSTS OF ESL
TOURS
Country 1 – 2 WeekS 4 Weeks

CANADA U$820 U$1,410

(Malaspina International inclusions : tuition, homestay,
High School, Vancouver supplies, 1 field trip
Island) (2 weeks)

UNITED U$2,037 U$2,963

KINGDOM inclusions: accommodation,
meals, 15 hrs. /wk English
(Live and Learn English)
lesson, use of TV/video, 1 full
day trip, opportunity for at least 2
evening outings per week, airport
transfers
(2 weeks)

PHILIPPINES
(Clark Polytechnic) US$455
Inclusions: Holiday Inn
(Standard/Twin Sharing),
Transportation, Meals, Entrance
Fees, Toll Fees, Tour Guide Fee,
English Lessons
(1 week)
US$522
Inclusions: Accommodation,
Transportation, Meals,
Entrance Fees, Toll Fees, Tour
Guide Fee, English Lessons
 PHILIPPINES ESL TOUR
PROGRAM
TARGET MARKET POTENTIAL

Korea : High school & college students

Professionals

China : High school & college students

Professionals

Japan : MEXT (Ministry of Education, Culture, Sports,

Sciences and Technology) 5-year strategic plan
(2003-2008) re “Cultivating Japanese with
English Abilities”
- 10,000 high school students / year
- University students & teachers
Professionals
 PHILIPPINES ESL TOUR
PROGRAM
COMPONENTS
A. TOUR DESIGN / PROGRAM

LEARN ENGLISH CAMPS

HOMESTAY

SAIL-AWAY / ENGLISH CRUISE TRIPS

ENGLISH ON-THE-ROAD
 PHILIPPINES ESL TOUR
PROGRAM
COMPONENTS

B. DURATION
1 week - 6 months (maximum)

C. ENGLISH COURSE
Content : Basic English Communication Skills
Advanced English Course
Business English
Other English Programs
 PHILIPPINES ESL TOUR
PROGRAM
COMPONENTS
D. TOUR PRICE INCLUSIONS

• Inland Transportation
• Accommodation
• Meals
• English course (including materials, facilitator /
instructor, lectures, etc.)
• At least one (1) excursion or tour activity
• Cultural activity
PHILIPPINE ESL TOUR
PROGRAM
Clark Polytechnic Module
Clark Polytechnic offers an exciting way of
learning English as a second language
wherein leisure travel becomes part of the
learning experience. The program
includes basic English learning module
and visit to famous tourist spots within the
area.
Area/Location: Clark Special Economic
Zone, Clarkfield, Pampanga
Package Duration: 5 days Contact Person:
Package Price: $455 per pax Ms. Rita D. Vinculado
Tourism & Cultural Affairs Office
Inclusions: Accommodation (twin sharing), Clark Development Corporation
transportation, meals, entrance fees Clarkfield, Pampanga
and toll fees, tour guide and English Tel. Nos. (6345)599-2854,599-
lesson (for 5 days). 6235

Season: Year Round

Promoting the Philippines as a
Culinary Destination…

Galing ng Pilipino...sa Pagluluto!

To promote Philippine cuisine
internationally as a way of
enticing tourists to visit the
country. It also hopes to
standardize the preparation and
styling of classic Filipino dishes.
Cuisine has always been an effective
means to promote a country and
showcase its culture and heritage
(e.g. Thailand, Spain, Mexico, Japan,
Indonesia, etc.)
The Philippines has a rich culinary
tradition.
INTERNATIONAL and DOMESTIC
I. Philippine Food Standardization
II. Investments for Philippine
Restaurants Abroad
III. Food Trip for International Editors
IV. International Food Expo
V. Special Promotional Events
 Description: Identification of signature Filipino dishes and
standardization of presentation and styling
• VCD/ VHS and Manual featuring demonstrations and visuals on the preparation, styling
and plating of selected Filipino Dishes as developed by the country’s leading chefs
• Includes 40 well-loved Filipino recipes and annotations on how recipes relate to Philippine
history and culture
• To be distributed to Hotels, Restaurants and Cooking Schools
Lead Agency: Asia Society, TESDA, DTI, HRAP
Cooperating Agencies: Cooking Schools, DOT
Possible Output:
• Philippine Food Recipe and Style Guide
• Training Module
• Short Philippine cuisine courses for various audiences (e.g. tourists,
restaurateurs)
Description: In line with DTI’s Kusina Project,
encourage the setting-up of restaurants
abroad specializing in Philippine cuisine
Lead Agency: DTI, CITEM
Cooperating Agencies: BOI
Possible Output/s:
• Guidelines and Incentives
• Guidelines for exportation of Philippine ingredients
• Promotional Activities
Description: An editorial food trip (location shootings) for international and local
editors and writers of international and national travel, lifestyle and
food publications such as Gourmet, Food, Town and Country, Conde
Nast, Mabuhay, Hola and other In-flight magazines

Lead Agency : DOT, Asia Society, CITEM

Cooperating Agencies: LGU & Local Tourism Councils, Private Sector

Possible Output/s:
• Different stories in international and local magazines featuring Filipino chefs/
Philippine cuisine at the same time promoting our major tourist destinations
• The best Filipino chefs will prepare different menus of dishes from the manual in a
backdrop of famous Philippine destinations
• The possibility of featuring well-known Filipinos based abroad entertaining guests
with Filipino food set against a Filipino-inspired setting may also be explored (e.g.
Lea Salonga, Isabel Preysler)
Description: In line with CITEM’s mandate, various
food expositions will be conducted in
the country and will be participated
abroad on a regular basis to showcase
various Filipino ingredients.
Lead Agency: CITEM
Possible Output:
• International Food Exposition in the country (IFEX)
• Participation in International Food Expositions abroad
• Promotional Activities
Description: Conduct of various activities/events to
promote Philippine cuisine within the
Philippines and abroad

Lead Agency: Asia Society

Cooperating Agencies: DOT, CITEM , Tour Operators, Media,
Private Sector
Possible Output/s:
• Dinner with the President - dinner of Filipino dishes
prepared by the best Filipino chefs in Malacanang
I. Food Trip
II. Philippine Cultural Dinner Show
III. Special Culinary Events
IV. Promotional Activities/ Materials
Description: Development of culinary tour packages in prime
tourist destinations
Cooperating Agencies: DOT, Accredited Tour Operators,
PHILTOA/ PTAA, HRAP, Cooking Schools
Possible Output/s:
• Culinary tour packages
• Training of culinary tour guides
• Promotional materials (e.g. brochures, flyers)
• TV Show featuring cooking demonstrations filmed in leading
tourist destinations and culinary centers
Description: Coordination with the private sector for the regular
offering of quality dinner packages featuring the
best of Philippine cuisine served against a
backdrop of traditional performance arts
Cooperating Agencies: HRAP, Ayala Malls, City of Manila,
NCCA, Cultural Performing Groups,
Tour Operators, DOT, LGUs
Possible Output/s:
• Promotional Activities
• Identification of a venue for regular cultural dinner show
Description: Organization of special culinary events
to generate awareness about Philippine
food
Cooperating Agencies: DOT/ DTI/CITEM, HRAP, Malls,
Food Publications
Possible Output/s:
• Regional Food Festivals
• Culinary Competitions
• Philippine Food Exhibitions
Description: Conduct of activities to promote Philippine cuisine within
the Philippines and abroad

Cooperating Agencies: Asia Society, DOT, PCVC, CCI/ Living Asia

Channel, ABS-CBN Lifestyle Channel, DTI,
Island Flavors (Channel 5), Local and
International Food Magazines, Newspapers,
Possible Output/s: other Publications
• Website for Philippine Food
• Write-ups and features on Philippine food in local magazines, publications
and broadcast programs
Area/Location Albay and Sorsogon Provinces
Season Year-round
Contact Details T.R.I.P.S. 7524772
Sharp Travel Service 817-0071

The said tour features cooking demonstrations of Bicol’s most

well-known recipes such as Bicol Express, Pinangat, and Pili
among others. It also includes visits to the region’s popular
tourist destinations, restaurants and pasalubong centers…
 Galing ng
Pilipino para sa
kapwa
Pilipino…
OBJECTIVE
To entice 2nd and 3rd generation
Filipinos to visit and tour around
the Philippines, familiarize
themselves to the country’s
native culture and heritage and
provide community service to
their fellow Filipinos.
 RATIONALE
There is a large number of 2nd and 3rd
generation Filipinos living abroad

The students alone (high

school/college/university) comprise a
large number of this generation and
have the disposable income & freedom
to travel
I. Orientation/ Lecture on Filipino
Heritage, History and Culture

II. Dinner with the Tourism Secretary

III. Tour of various tourism

destinations

IV. Food Trip

V. Community Interaction

VI. Community Service

I. Direct selling by DOT Overseas Offices and
Embassies to Filipino associations abroad

II. Promotion in DOT and DFA websites

III. Advertisements in Filipino newspapers

abroad as well as Filipino cable TV channels
 DAY 13-14
2314-12
15
Lecture
Tour
Arrivalof of
Debriefing1:
Manila
Participate
Start in a(visits
participants
Tours
Overview to
“meaningful”
of the Philippines
Visit
Intramuros,
Closing
projectto by
Museum
Registration Metropolitan
and
Ceremony
tying of the Filipino
check-in
up with an NGO
I. as
Museum
People
Program
such Manila and Environs
ofCouples
Manila,
Orientation
the forCoconut
Christ’s
Lecture
Palace,
Gawad
Welcome 2:Show
Kalinga at CCPFilipino
Dinner
Conversational
II. Northern Luzon or the
with
(Komisyon
Metropolitan ng Wikang
Theater, Filipino)
Drive
DOT Secretary
III. Southern
Lecture 3: Luzon
thru MalacañangCulture
Philippine and and
RizalArts
(Intramuros,
IV. Central WOW Philippines)
(NCCA)
Visayas
Park, Shopping in Greenhills
Lecture
Overnight 4: Philippine
Manila Games
and
V. Nightlife
Eastern in Malate,
Visayas
Philippine Indigenous Games
Greenbelt, Rockwell
(Sports or Libis Inc.)
Savers Association,
VI. Western Visayas
/Eastwood)
Afternoon of Games
VII. Mindanao
NOTE: This above program Overnight Manila
will be staple for all itineraries
 Manila and Environs
• Visit to Villa Escudero for Cooking
Demonstrations and Cultural Show
• Visit to Puerto Galera
• Taal, Batangas Shrines and local crafts
workshops
• Taal trek
• Tagaytay Tour (Spa treatment at Nurture Spa)
• Shooting the rapids at Pagsanjan, Laguna
• Visit Rizal Shrine, IRRI and Los Baños
• Tour of Malolos and San Miguel,Bulacan
• Corregidor Island cruise with lunch
Northern Luzon
• Visit to Malolos, Bulacan (Barasoain
Church)
• Bonfire, night-out, tour and shopping in
Baguio City including Camp John Hay
• Interaction with PMAers
• Visit to 3 World Heritage Sites in Ilocandia
• Pagudpud Beach
• Kayaking and Rafting in Chico River
• Trekking in Ifugao Rice Terraces/ Sagada
 Southern Luzon
• Visit to Villa Escudero for Cultural Show
• Culinary tour and shopping for native crafts in
Bicol
• Butanding interaction in Donsol, Sorsogon and
visit to Firefly Sanctuary
• Tour of Puerto Princesa City
• Visit to St. Paul Subterranean River National Park
• Shopping of native arts and crafts in Puerto
Princesa
• Northern Palawan (El Nido)
• Diving at Anilao, Batangas
• The Farm at San Benito (Spa Treatment)
 Central Visayas
• Arts and crafts tour and Cultural Show in Cebu
City
• Lunch of Lechon Cebu and seafoods
• Overnight at Badian Resort
• Bohol Tour
• Visit Tarsier sanctuary and Chocolate Hills,
Loboc cruise with lunch and interaction with
Loboc Children’s Choir
• Diving in Balicasag Islands
• Whale-watching in Bais City
 Western Visayas
• Boracay beach
• Spa treatment at Mandala
• Night-out in Boracay
• Heritage Tour, Arts and Crafts demos and
cuisine demo in Iloilo Province
• Visit to Miag-ao Church/ Piña Weaving/
Asilo de Molo
• Agricultural and heritage tour of Guimaras
Eastern Visayas
• Leyte Loop Historical Tour
• Tacloban City Heritage Tour
• MacArthur Landing Site
• Sohoton Natural Bridge National Park
• Higatangan Island, Biliran
• Shopping of handicrafts
• Cuisine demonstrations
Mindanao
• Tour of Davao City (Phil. Eagle Center,
Orchids Center, Fruit and flower market)
• Shopping at Aldovinco’s for arts and crafts
• Pearl Farm Beach Resort or Samal Island
• Eden Bayabas Resort
• Cagayan de Oro
• Whitewater rafting or canopy walk in
Cagayan de Oro
• Camiguin Island Tour and Trekking
Nature-based Tourism
is travel geared towards
the experience and appreciation of
nature.
Whale Shark Interaction
in Donsol, Sorsogon

Dolphin and Whale

Watching in Pamilacan Island
 Whale Shark Interaction
Donsol, Sorsogon
Swim with the largest fish in the world!!!
This organized whale shark interaction tour is surely an
experience of a lifetime! Enjoy the sight of the gentle
giants in their natural habitat while providing livelihood
to the local community of Donsol, Sorsogon and
contributing to the conservation of the whale sharks…
 Whale Shark Interaction

Whale Shark Interaction season begins in December up

to May or earlier part of June
Package includes boat rental, spotter and Butanding
Interaction Officer/guide)
 Whale Shark Interaction
DOT INITIATIVES
• Product Assessment
• Conduct of Trainings (Tour Reception & Guiding Techniques,
Life Saving Techniques)
• Coordination with MARINA re standardization and
accreditation of tour boats
• Submission of project proposal to PATA Foundation (grant to
be used for physical enhancement of tour facilities, e.g.
provision of SOLAS equipment, enhancement of tour boats,
installation of signages, etc.)
Whale Shark Interaction
Area/Location Donsol, Sorsogon
Season December-May
Price P2,500 (boat, spotter and
guide) +P100/pax
(registration fee)
Contact Details Donsol Municipal
Tourism Office 0919-7070394
 Dolphin and Whale
Watching
Enjoy Pamilacan Island’s beautiful sandy white beaches, a 200-year
old Spanish fort and rich marine life. But the most striking feature
of the tour is watching the many different species of dolphins
inhabiting the waters. If you are lucky, you can also catch a
glimpse of pilot, sperm and Bryde’s whales, even manta rays and
whale sharks!
 Dolphin and Whale
Watching
Dolphin and Whale Watching season is during the
summer months
Package includes transfers, local guides, lunch and drinks
and snorkel gear
 Dolphin and Whale
DOT INITIATIVES Watching
Repackaging of existing
dolphin and whale watching
tour program
Conduct of trainings (Product
Interpretation, Safety, Catering,
Tour Enhancement)
Facilities and equipment improvement
Business Plan preparation
Formulation of guidelines on tourist safety and cetacean
interaction
Strengthening of marketing linkages and networking
 Dolphin and Whale Watching
Area/Location Pamilacan Area/Location Bais City,
Island, Bohol Negros Oriental
Season Summer Season March-October
months
Inclusions P950 (land &
Inclusions transfers, local boat transfers,
guides, lunch lunch and guide
and drinks and
Contact Details Orientwind
snorkel gear
Travel & Tours
fee
(035) 2253536;
Contact Details Travel Village 4225298
(038)4113510;
Bais City
(032) 2311495
Tourism Office
(035) 5415161;
4028174
A very active form of
tourism. It is basically
outdoor recreation where
tourists face nature to
experience risks. Tourists
who participate in this type
of activity are generally
more interested in the
excitement and thrill that
the activities may bring.
 Kevin Hamdorf
Adventure sport activities of running
down the white water river
characterized by swift currents and
rapids using a river raft or a kayak which
can withstand hitting against rocks and
other obstacles on the river.
Whitewater rafting is growing rapidly in
the Philippines

The Philippines, being

an archipelagic country
makes it an ideal place
for the development of
different water sports
activities such as
whitewater rafting
Main Objective: To identify, assess, explore and
promote whitewater rafting destinations in the country

Specific Objectives:
- To identify the existing and potential
whitewater rafting destinations with
tourism potential

Kevin Hamdorf
- To establish a standardized operating
procedure on whitewater rafting in the
Philippines which will uphold the
ecotourism principles and ensure the
safety of its clientele
-To package and promote whitewater
rafting to local and foreign tourists
The Chico River runs between
mountainsides of centuries-old
rice terraces, rustic villages and
lush green foliage. The stretch is
generally Class III and IV rapids
amidst the scenic wonders of
Kalinga Heartland.

Cagayan River on the other hand

is the longest and widest river in
the Philippines. It is the lifeline
of the pople of the Cagayan Valley.
The fertile ground of the Valley
and the irrigation provided by the
river bestows upon it bountiful
crops all-year round.
Area/Location:
CHICO RIVER/CAGAYAN RIVER

Package Duration/Price :
2D/1N, 3D/2N,4D/3N

Season/Calendar of Activities
July – January

Contact Details:
Adventures and Expeditions Phils., Inc.
MR. ANTON CARAG
29 Burgos cor. Arellano Sts., Tuguegarao
City, Cagayan Valley PHILIPPINES
Tel. Nos.: (078)844-1298
Website: www.whitewater.ph

Manila Office:
Tel. Nos.: (02) 872-5478
Area/Location:
CHICO RIVER

Package Duration/Price :
2D/1N, 3D/2N,4D/3N

Season/Calendar of Activities
July – January

Contact Details:
Chico River Quest
MR. DANNY BRAVO/
MS. MAY SUGGUIYAO SHIU
Callagdao Hills, Bulanao, Tabuk, Kalinga
PHILIPPINES

Contact Numbers:
(0917) 966-8081
(0917) 750-2913
(0920) 205-2680

Website:
www.chicoriverquest.home.ph
Cagayan de Oro River is the only
rafting destination in the country
located within the city proper.
Fourteen rapids (class II-III) await
the adventurer for the Mambuaya to
Kabula (end point) run, while 25
(class II-IV) rapids will challenge
seasoned raft paddlers for the
Uguiaban-Kabula run.

Flora, particularly orchids, is

abundant and fauna includes a variety
of monkeys, monitor lizards, water
iguanas, snakes and birds.
Area/Location:
CAGAYAN DE ORO RIVER

Package Duration/Price :
Day Tour

Season/Calendar of Activities
July – January

Contact Details:
Cagayan de Oro White Water Rafting
Adventure
MR. RUPERT DOMINGO
14th St. Nazareth, Cagayan de Oro City
PHILIPPINES

Contact Number:
(088) 857-1270

E-mail:
cdowwra@hotmail.com
Conducted River Guides Training
(2002) in Chico, Pinacanauan and
Bulu Rivers (Kalinga, Cagayan,
Quirino provinces respectivcly)

Prepared Whitewater Rafting

Product Manual

Drafted guidelines for

accreditation of river guides and
outfitters

Facilitated granting of tax holiday

to outfitters subject to the
guidelines to be developed by DOT
and BOI
 SEA KAYAKING
Kevin Hamdorf
…An adventure sport activity which involves traversing
open waters, touring inland lakes and camp on rivers on
single or tandem boat using double-bladed paddles.

…A silent and unobtrusive way to explore delicate

ecosystems without disturbing wildlife or the peace of
nature
 Rationale
A relatively new sport in the Philippines but is
expanding quickly with 7,107 islands offering
Kevin Hamdorf

every considerable variety of tropical seascape

 Corregidor Island stood as the last
citadel before the fall of Manila
Kevin Hamdorf during WWII. These islands are
situated at the mouth of Manila Bay
characterized by clear waters
and swift channel currents. Novice
kayakers may venture from
Corregidor to Carabao Island and
nearby coves which offer excellent
waters for swimming and
snorkeling.

Caylabne Bay Resort offers a panoramic view of Corregidor Island

and Bataan, another stronghold during WWII. Corregidor Island now
offers a first-class hotel and other tour amenities for those who
intend to stay longer.
Area/Location:
CAYLABNE/CORREGIDOR ISLAND

Package Duration/Price :
4D/3N

Season/Calendar of Activities
October - May

Contact Details:
Sun and Sea Sports Systems, Inc.
DIDI OR VAL CAMARA
BF Resort Vilalge, Las Piñas City
PHILIPPINES

Tel. Nos.: (0632)872-5478

Website: www.sunseaphilippines.uni.cc

E-mail: sunsea@edsamail.com.ph
 Taal Volcano is the world’s smallest
volcano and the most active in the
Philippines. Aside from being fairly
challenging and rugged climb, Taal
Volcano is a major lesson in earth
science.

Situated among red oxidized soil and

smoking vapor vents is the main
crater which houses a small lake of
sulfur and water. Up there, the wind
is cool, the atmosphere is calm and
the view breathtaking.

Taal Lake is Southern Luzon’s

centerpiece attraction together with
Taal Volcano. It is one of the ideal
sites for kayaking and is where a
panoramic view of volcano island can
George Tapan be seen.
 Area/Location:
TAAL LAKE, Batangas

Package Duration/Price :
3D/2N

Season/Calendar of Activities
October - May

Contact Details:
Sun and Sea Sports Systems, Inc.
DIDI OR VAL CAMARA
BF Resort Vilalge, Las Piñas City
PHILIPPINES

Tel. Nos.: (0632)872-5478

Website: www.sunseaphilippines.uni.cc

E-mail: sunsea@edsamail.com.ph
George Tapan
The Hundred Islands National Park
is Pangasinan’s provincial pride,
consisting of a small archipelago off
the coast of Alaminos.

Call it a tiny version of the

Philippines, its 200+ green-topped,
white ringed islets is set amidst a
brilliant backdrop of deep blue.
Area/Location:
HUNDRED ISLANDS, Pangasinan

Package Duration/Price :
4D/3N

Season/Calendar of Activities
October - May

Contact Details:
Sun and Sea Sports Systems, Inc.
DIDI OR VAL CAMARA
BF Resort Vilalge, Las Piñas City
PHILIPPINES

Tel. Nos.: (0632)872-5478

Website: www.sunseaphilippines.uni.cc

E-mail: sunsea@edsamail.com.ph
Coron and El Nido are two
destinations in the Northern
part of Palawan where one can
enjoy the spectacular
limestone cliffs, fascinating
bird and wildlife, explore
deserted beaches, hidden
lagoons and mangrove forests
on a kayak.
Area/Location:
CORON ISLAND, Palawan

Package Duration/Price :
4D/3N

Season/Calendar of Activities
October - May

Contact Details:
Tribal Adventure Tours

PHILIPPINES

Tel. Nos.: (0632)821-6706

Website: www.tribaladventures.com

E-mail: info@tribaladventures.com
Area/Location:

EL NIDO, Palawan

Package: Sea Kayaking is included in

the regular package being
offered by El Nido
Resorts/Ten knots

Contact Details:
El Nido Resorts – Ten Knots
Development Corporation

Tel. Nos.: (0632)8103620

Website: www.elnidoresorts.com

E-mail: sales@elnidoresorts.com
 Wreck Diving
...the experience of
exploring sunken
vessels, airplanes
and automobiles
 Examples of Wreck
Diving Sites
- Subic Bay,
Olongapo City

- Coron, Palawan
 Wreck Diving in Subic
Bay
Full equipment package - $30
(inclusive of two wreck dives,
dive master, boat, regulator,
tanks, weights, fins, masks
and suits)
Basic Package - $25
(inclusive of two wreck dives,
dive master, boat, tanks and
weights)
Bare Package - $20
(inclusive of two wreck dives,
dive master and boat)

SUBIC BAY AQUA SPORTS

Bldg 249 Waterfront Road, Subic
Bay Freeport Zone
Tel # (63-47) 2527343/3005
Fax # (63-47) 2526084
Wreck Diving in Coron,
Palawan

Coron has fast become known for its

excellent wreck diving. 14 wrecks were
discovered, all in diveable depths. This
 Wreck Diving in Coron,
Palawan
Location: Uson Island, Coron

RATE: Weekend Diver's Package Php 9,680.00 per diver

Package Inclusions:
Passage on WG&A Superferry 1 Manila-Coron-Manila, Tourist Class Accommodations
with meals;
Overnight accommodations at Dive Link.
Two dives on World War II wrecks in Coron Bay, with option to do a third dive. Boat,
tanks, weights and lunch included.
Whole day tour Coron Island's Lagoons and Beaches.
Meals: breakfast (2) in Dive Link, packed lunches on diving day and on tour, dinner
(2) in Dive Link.

DIVELINK RESORT
Uson Island, Coron, Palawan

Manila Sales Office:

Unit 15C Atherton Place, Tomas Morato, QC
Tel.Nos.: (632) 371 9928; (632) 412 0644; (632) 375 25 61
Telefax: (632) 372 6031
E-mail: info@divelink.com.ph
If you ever envied the couples
racing around the world in the
reality-TV show “The Amazing
Race”, here’s your chance to
experience the race for
yourself……right here in the
Philippines!
 The Department of Tourism
in collaboration with Street Park
Productions, Inc. is offering the

a two-day, one-night adventure where

participants race to top secret
destinations with a cameraman
documenting their every move!
 Rationale

• There is an increasing trend in tourism

towards adventure sports activities &
destinations

• The Philippines has a good potential in

developing adventure sports tourism

• The DOT is developing various adventure

sports activities under the “Byaheng
Pampalakasan” banner
 Target Market:

Sports/Adventure Travel Enthusiasts

Corporate/Incentive Groups
Organizations
Students
Family/Couples
General Public
 Marketing Tools:

Internet
Tri-media advertisements
Travel Marts
As a kick-off activity of the “Byaheng
Pampalakasan” program of the DOT,
“The Amazing Racer Experience” was
pilot-tested last August 14-15
participated in by representatives
from media, tour operators,
celebrities, expats and the DOT. A
formal launching of the race is
scheduled during the Philippine
Travel Mart in September.
Top secret destinations in Central
Luzon….
Mystery adventure…
Five teams….
One “Amazing Racer Experience”…
 For TARE bookings, contact:

STREETPARK PRODUCTIONS, Inc.

Unit 207, 2F FBR Arcade
317 Katipunan Avenue, Loyola Heights,
Quezon City
Tel. No. (02) 4368882
Telefax No. (02) 4368883
E-mail info@streetparkprod.com
Website www.streetparkprod.com
For all tour inquiries please contact :

Philippine Tour Operators Association (PHILTOA)

Ms. Lucille Perez Unit 1806 Cityland 10 Tower I
Mr. Ricky Reyes H.V. dela Costa St.
Mr. Ryan Faustino Salcedo Village, Makati City

Telephone Number : (063) 812-4513

Telefax Number : (063) 817-4608

Philippine Travel Agencies Association (PTAA)

Ms. Ma. Sandra P. Cerra 12 G/F EGI Rufino Plaza
Taft cor. Sen. Gil Puyat Ave.
Pasay City

Telephone Number : (063) 552-0025 / 26 / 28

Telefax Number : (063) 552-0029 / 30
“New Tourism Products”
Mabuhay!!!
Presented by
DIR. ELIZABETH F. NELLE
Department of Tourism