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  • Following A Successful Push To Grow B2B Top-Line Revenue, EHC's Focus Has Shifted To Margin Expansion Over The Next Five Years

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    iambondgupta
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    EHC has successfully grown its B2B revenue but margins are below industry averages due to reduced pricing and product mix for enterprise customers. A revamped sales strategy targeting enterprise customers has the potential to improve margins by up to $18.5M and contribute up to 2.3% of the company's overall 3% margin growth target by 2023.

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    EHC has successfully grown its B2B revenue but margins are below industry averages due to reduced pricing and product mix for enterprise customers. A revamped sales strategy targeting enterprise customers has the potential to improve margins by up to $18.5M and contribute up to 2.3% of the company's overall 3% margin growth target by 2023.

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    5 views6 pages

    Following A Successful Push To Grow B2B Top-Line Revenue, EHC's Focus Has Shifted To Margin Expansion Over The Next Five Years

    Uploaded by

    iambondgupta
    EHC has successfully grown its B2B revenue but margins are below industry averages due to reduced pricing and product mix for enterprise customers. A revamped sales strategy targeting enterprise customers has the potential to improve margins by up to $18.5M and contribute up to 2.3% of the company's overall 3% margin growth target by 2023.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Following a successful push to grow B2B top-line revenue, EHC’s focus has

    shifted to margin expansion over the next five years

    Idea

    High Impact 1
    EHC has successfully penetrated an attractive B2B market that is poised for
    continued future growth

    High Impact 2
    However, Enterprise customers deliver margins below industry averages given
    reduced pricing and an unfavorable product mix

    High Impact 3
    A revamped sales strategy for Enterprise customers represents the largest
    potential positive impact on margin growth

    High Impact 4
    A two-pronged approach that addresses Enterprise sales strategy will improve
    bottom-line performance by up to $18.5M

    High Impact 5
    The incremental Enterprise margin will contribute up to 2.3% of the overall
    margin growth target of 3% by 2023

    High Impact 6

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