Introduction

• Name of the Business: Srijana Farm Restaurant.

• Nature of the Business: Restaurant with locally farmed organic Food Facility

• Legal Status of the Business: Will be registered at Department of Commerce and also at
Inland Revenue Office for PAN Registration.

• Date and Place of Registration: November 2019 at Department of Commerce and Small &
Cottage Industry and also in Inland Revenue Office Butwal for PAN Registration.

• Major Products/Services:

Seasonal vegetables and fruits, and a fine dining restaurant. Other products from the farm

include Cheese, Paneer, Curd and some off seasoned vegetables

• Target Customers:

Customer from Tansen and its periphery, Tourists, Job Holdersse, people travelling on
Siddharta Highway (Sunauli – Pokhara) in their private vehicle.

• Human Resource

16 staffs namely Manager – 1, Accountant/Cashier - 1, Chef/Cook – 3, Waiter - 5,

Helper - 1, Dish Washer - 2, Helper for Farming works - 2 and Guard – 1. Provision of
short term positions, hiring as required.

• No of Share Holders/Partners - 3 (Nirmal Joshi, Ramesh Karki & Pankaj Thapa)

• Initial Total Investment: NPR 7,000,000.00

• Segmentaion ( Geographic, Demographic, Behavorial and Psychographic)

• Marketing Programs (Website, Event, Print Materials)

• Positioning Strategy

Emotional Modifier Descriptive Modifier Brand Functions

Organic farm fresh/hygienic Foods

Organic Farm Food for Healthier Life

 POP
Restaurant Food
Warm and cozy ambiance
Waiters/ Chefs/Cooks/
Availability of soft drinks
Selection of location will be focused on flow
of customers (Prime location)
To certain extent customization can be made Vegetables and other livestock products used for foods
as per taste preference of the customer
POD
Locally farmed organic fresh food for health conscious
people who wants to organic food at restaurant
Location with natural beauty and fresh air,
Professional skills and well trained waiters and staffs
It will be a unique place serving different variety of
organic fresh food along with beverages (Alcoholic and
non – alcoholic)
Located out of the core city with easy access and
sufficient parking
will be from either own farm or from our regular
suppliers from their farm
Marketing Mix
• Product
• Price
• Promotion
• Place/Distribution
Operational Plan
• Product Strategy
• Process Strategy
• Location
• Layout
• HR plan
• Supply Chain Management
• Quality Management
• Agreegate Planning
HR plan
• HR planning
• HR administration
• HR Development
Financial plan