WAKE

UP!
We
are
WORTHY OF WATER!
WATER IS ONE OF THE MOST VITAL INGREDIENTS FOR ALL
LIFE, YET MANY PEOPLE ACROSS THE GLOBE STILL LIVE
WITHOUT THE ASSURANCE OF SAFE & CLEAN WATER.
 The demand for water has
been surging for decades
and will continue as the
rapid growth of population
drives increased
consumption by people and
different companies. But we
are not certain where the
supply of water will come
from. Climate change make
some areas drier, cause the
rise and fall of the ocean’s
level and as precipitation
extremes increase in some
regions, droughts and
 FACTS AND FIGURES
• OVER 2 BILLION PEOPLE LIVE IN COUNTRIES EXPERIENCING HIGH WATER STRESS. (
UN, 2018)
• 700 MILLION PEOPLE WORLDWIDE COULD BE DISPLACED BY INTENSE WATER SCARCITY BY
2030. (GLOBAL WATER INSTITUTE, 2013 )
• ABOUT 4 BILLION PEOPLE, REPRESENTING NEARLY TWO-THIRDS OF THE WORLD
POPULATION,
EXPERIENCE SEVERE WATER SCARCITY DURING AT LEAST ONE MONTH OF THE YEAR (
MEKONNEN AND HOEKSTRA, 2016 )
• WITH THE EXISTING CLIMATE CHANGE SCENARIO, BY 2030, WATER SCARCITY IN SOME
ARID AND SEMI-ARID PLACES WILL DISPLACE BETWEEN 24 MILLION AND 700 MILLION
PEOPLE. (UNESCO, 2009).
• A THIRD OF THE WORLD’S BIGGEST GROUNDWATER SYSTEMS ARE ALREADY IN DISTRESS (
RICHEY ET AL., 2015).
• NEARLY HALF THE GLOBAL POPULATION ARE ALREADY LIVING IN POTENTIAL
WATERSCARCE AREAS AT LEAST ONE MONTH PER YEAR AND THIS COULD INCREASE TO
SOME 4.8–5.7 BILLION IN 2050. ABOUT 73% OF THE AFFECTED PEOPLE LIVE IN ASIA (69%
BY 2050) (BUREK ET AL., 2016).
 “Wake up!
We are Worthy
of Water!”
This movement focuses on encouraging people to make more
efforts in conserving water. This advocacy has been known and
executed for quite some time but the problem is that the recent
generation no longer pays attention to this issue when in fact, this
is the time we need to be more sensitive and implement more
actions to help address this environmental crisis.
 THIS ADVOCACY WAS
FORMULATED BECAUSE OF THE
ALARMING SITUATION OF
PEOPLE WHO ARE DRASTICALLY
AFFECTED BY DROUGHT AND
WATER SCARCITY. THESE ISSUES
CAUSE DEHYDRATION OR
HUNGER TO HUMANS, ANIMALS
AND PLANTS.
IT TAKES A LOT OF WATER TO GROW FOOD
AND ARE FOR ANIMALS. INSUFFICIENT
SUPPLY OF WATER MEANS FARMING AND
OTHER CROPS THAT NEED WATER TO GROW
HAVE LOWER YIELD. THUS, THE DEATH OF
ANIMALS AND CROPS REFLECTING A LOW
QUALITY OF LIFE.
 PEOPLE ARE GIVEN NO CHOICE BUT
TO DRINK POOR QUALITY OF WATER
WHICH COULD BE CONTAMINATED AND
MAY CAUSE DEATH FROM MANY WATER-
BORNE DISEASES. LESS WATER ALSO
MEANS SEWAGE DOES NOT FLOW, AND
MOSQUITOES ARE OTHER INSECTS
BREED ON STILL (STAGNANT) DIRTY
WATER. THE RESULT IS DEADLY
MALARIA AND OTHER INFECTIONS.
 THIS ISSUE ALSO AFFECTS
THE LIFESTYLE OF PEOPLE
LIVING IN A WATER-SCARCE
REGION. CHILDREN WOULD
HAVE TO WORK AND LOOK
FOR WATER INSTEAD OF
GOING TO SCHOOL AND
HAVING THEMSELVES
EDUCATED.
W.O.W.
GOAL
 WA K E U P !
THE GOAL OF THIS
ADVOCACY IS TO REMIND
THE RECENT GENERATION
THAT THERE IS STILL HOPE
AND THAT WE CAN STILL DO
SOMETHING TO SUSTAIN
THE SUPPLY OF WATER IN
ALL REGIONS.
THIS MOVEMENT ALLOWS PEOPLE TO BE REMINDED OF THE
SIMPLE ACTIONS THAT CAN BE DONE TO HELP CONSERVE
WATER LIKE...…

• BEING AWARE OF THE

ISSUE. IF YOU ARE
KNOWLEDGEABLE ENOUGH,
IT WOULD BE EASIER TO
THINK OF SOLUTIONS ON
HOW TO SOLVE THE
PROBLEM AND EDUCATE
OTHERS AS WELL.
 TAKING PART IN THE ORGANIZATIONS
AND SOCIETIES THAT PROMOTE WATER
PRESERVATION, YOU CAN DONATE OR
HELP OUT IN CHARITIES GROUPED TO
PROVIDE WATER TO THE NEEDIEST
PLACES.
JOIN GROUPS THAT STOP INDIVIDUALS,
INDUSTRIES AND GOVERNMENTS FROM
DOING ACTIVITIES THAT CAUSE
POLLUTION, DEFORESTATION, AND
DEGRADE THE ENVIRONMENT.
SUPPORT ORGANIZATIONS THAT AIM IN
RAIN HARVESTING, RECYCLING OR
PROVIDING CLEAN AND DRINKABLE
FRESH WATER.
 USING WATER WISELY AND NOT
BEING COMPLACENT THAT OUR
SOCIETY IS ADVANCED ENOUGH TO
EXPERIENCE WATER SHORTAGE. IF
WE DO NOT HAVE THE RIGHT
ATTITUDE TOWARDS WATER, THERE
WILL BE A CHANCE THAT WE WILL
NOT BE READY WHEN WE FACE THIS
CRISIS. CONTINUE EXECUTING THE
DIFFERENT WAYS TO CONSERVE
WATER AT HOME, TEACH CHILDREN
AND MAKE THEM UNDERSTAND THE
IMPORTANCE OF THOSE ACTIONS SO
THAT THEY WILL ALSO BE ABLE TO
PASS THE LESSON TO THE NEXT
GENERATIONS.
WATER CONSERVATION REQUIRES
PLANNING AND EFFORT, BUT
EVERY LITTLE BIT HELPS. DON'T
THINK THAT WHAT YOU DO DOES
NOT MATTER. WE CAN ALL MAKE
CHANGES IN OUR LIFESTYLES TO
REDUCE OUR WATER USAGE.
THE TRICK IS MAKING WATER
CONSERVATION A WAY OF LIFE
—NOT JUST SOMETHING WE THINK
ABOUT ONCE IN A WHILE.