Social Media Content Strategy

AYOJAK

NAIMISHA NALLI
 Company’s products and business models and value
propositions
Ayojak Ticketing Ayojak Social Meets
• Sell tickets both online and offline • Free product
• Safe online payment solution • Organize events like a tweetup
• Promotion on social media • With an RSVP feature
• Real-time reporting and analytics • Compile, manage and communicate with
attendees

Ayojak Event Promote Ayojak Conference

• Interactive campaigns, quizzes and contests • Organizers of large events, conferences and
exhibitions
• Digital promotion solution
• Fixed and variable components of pricing • End- to-end services
• Registration, logistics, merchandising and
accomodation
Social Media Strategy

Objective – to increase word of mouth marketing about its products and to

build a brand in the online event management industry
Outsourcing is a better option
Best people to focus on what they are good at
Deliverables :
• Word-of-mouth
• Lead generation mechanisms
• Updating and building engagement with community members through Twitter,
Facebook and corporate blog
• Generate feedback from B2B clients
• Collate feedback from end customers
Content Strategy

Three steps
• Creating content to attain a predetermined objective
• Evaluation and selection of appropriate social media channel
• Governing discussions related to delivered content

Ayojak’s facebook page was used to promote events

Create awareness of Ayojak’s products
Links to Ayojak’s corporate blogs
Interaction on Twitter with community members