STAGES IN DEVELOPING A MARKETABLE PRODUCT

Gather Screening of the

Initiate
necessary gathered data
idea
data (Specialists)

Checking of the product Determination of the

development results and pre- Development of
immediate and ultimate
testing for marketability the product
marketing objectives

Organizing the manufacture Field test of the product on

of the first product, its marketability
prototype, or pilot project.

Standardization of the
Review of the design based
product criteria and the
method of manufacturing on test result
 QUALITY FUNCTION DEPLOYMENT (QFD)
Refers to:
a. Determining what will satisfy the customer.
b. Translating that customer desires into the target design
QFC is used early in the design process to help determine what will satisfy the customer
and where to deploy quality efforts. One of the tools of QFC is the house of quality, a
graphic technique for defining the relationship between customer desires and product or
service.
SEVEN BASIC STEPS
1. Identify customer wants.
2. Identify how the good/service will satisfy customer wants.
3.Relate customer wants to product hows.
4. Identify relationships between the firm’s how.
5. Develop important ratings.
6. Evaluate competing products.
7. Determine the desirable technical attributes, your performance, and the competitor’s
performance against these attributes.