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Chapter 2 Appreciating Change 1
Chapter 2 Appreciating Change 1
MODEL
• Describes four types of changes.
• Identifying two strategic errors that can arise while
appreciating change.
• Type 1 error: little change
• Type 2 error: launching too much change
• Identify the root cause for the two strategic errors.
• This chapter includes the key ideas about reactive change,
anticipatory change, type 1 and type 2 errors, cognition,
mental models, organizational learning, defensive routines,
value proposition and business models.
APPRECIATING CHANGE – A FRAMEWORK