DIGITAL

MARKETING
Food Festival – Grand Hyatt
Ways to Promote Digital
Marketing
 First
we need to create a Personal
Website of the venture “GoldenCuisine”
Restaurant.

 Thewebsite should be hosted on the

google server.
Search Engine
Optimization(SEO)

 Generate Search Engine

Optimization(SEO)
 There are two types of SEO
Natural:
 After publishing the website on google,
based on customer ratings and click
function the optimization takes place.
Paid Search Engine
Optimization

 Inpaid optimization we need to sign up

with Google Ads and pay for a certain
customized period.

 Get in front of customers when they’re

searching for your business on Google
Search and Maps.
Content Management
 We can hire a Content Management
candidate for collecting the related
keywords search.
 Paraphrasing it in a code and sending to
google through paid optimization.
 Google will help the customers in finding
and listing your website through relevant
keywords.
Social Marketing Websites
 In India the most popular social sites are
Facebook and Instagram where we can
publisize our new venture on a larger
terms.
 There are 2 types SMW:
Natural:
 Here we can create a facebook page of
our venture and share it among the friend
circle to like and follow it.
Paid Social Marketing
Websites

 Inpaid Social Marketing Websites the post

boost is applied on the post of your
facebook page.

 The post boost is a paid service where it

helps in listing the post for particular days.
 It targets the customers according to your
details and location.
Mail Chimp
 Create, send and track first monthly
Newsletter
 Drive visits to the website
 Create awareness
 Linked with homepage, products, delivery and
blogs page
 Facebook and Twitter buttons
 Subscription widget in main site
The End