Presented by:-

Rounak Bhadani
Dinesh Kumar
 Social media are primarily Internet- and mobile-based tools for
sharing and discussing information among human beings.
 Social media is any form of online publication or presence that
allows end users to engage in multi-directional conversations on
the website.
 Face book, Orkut, Twitter are some of the examples of social
media.
 Some tools of social media are: Email / Newsletters, Forums,
Wikis, Blogs, Audio / Podcasts, Video.
ORKUT
Orkut is a free-access social networking service owned
and operated by Google. The service is designed to help
users meet new friends and maintain existing relationships.

HISTORY :
 Orkut was launched on January 22, 2004 by Google
as independent project of Orkut Büyükkökten, a Turkish
software engineer.
 At first year, United States had the largest user base.
 In its latest report on social networking activity in the Asia-
Pacific region, ComScore says the Google-owned Orkut is
ranked as the top social networking site in India, with 46.8
percent of the nation's web population using the website.

 About 68.5 per cent of India's web population accessed this

social networking sites in February 2010.

 An average user spent about 2 hours 10 minutes on this site

 Facebook is a social networking website that is operated and privately
owned by Facebook Inc. Users can add friends and send them messages, and
update their personal profiles to notify friends about themselves. Additionally,
users can join networks organized by city, workplace, school, and region.
HISTORY
 Mark Zuckerberg founded Facebook with his roommates and fellow computer
science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes while
he was a student at Harvard University.
 The website's membership was initially limited to Harvard students, but was
expanded to other colleges in the Boston area, the Ivy League, and Stanford
University.
 It later expanded further to include any university student, then high school
students, and, finally, to anyone aged 13 and over.
 In India around 5.6 million people are the user of face book.
 Twitter is a service to communicate and stay
connected through the exchange of quick, micro-
messages
 YouTube is a video sharing web site where users
can upload, view and share video clips
Since conversations have shifted online and people are discussing
about brands/service/companies etc via social networks it has
become very much important to understand how social Media
impacts consumer behavior and in turn purchasing action.
 To find out the impact, DEI Worldwide commissioned OTX to
conduct a research study on Online Social Media Behavior and
its impact on Word of Mouth (WOM) in August 2008 across a
sample of 500 males and females over the age of 13.
 Participants also answered questions about searching online for
information by product categories, including parenting, food &
beverage, personal care & beauty, automotive, entertainment,
and electronics / telecom. For each of these categories,
researchers were able to measure where consumers searched for
information online and what influence this information had on
their purchase decisions.
 It also concludes that social media outreach by brands and
companies, especially if this outreach is done by a personal online
representative, can be much more influential on consumer
behavior than ads or other promotional devices.
 In fact, 2/3rds of consumers are likely to pass the information they
receive from these representatives on to others and over half are
likely to take action on this information
 Today, when a company lose a customer, company risk losing
that customer’s friends.

 Thanks to the Internet, blogs and customer review services,

your customers now have lots and lots of friends all around
the world.
 The Internet’s viral and social capabilities have created a whole
new forum for consumers. Internet communities, blogs and
social networks have become a part of life for most people.
This increasing usage of social media websites provides a
platform for nurturing brands and impacting people’s purchase
decisions.
 Consumers rely on various types of social media websites as
much as company websites for product and brand information.
As a result, companies that utilize social media and engage
directly with consumers have a greater opportunity to not only
reach more customers, but also increase their likelihood of
making a purchase.
Social media marketing is the process of promoting your business
through social media channels and it is a powerful strategy that
will bring attention to your products or services; massive amounts
of traffic to a your firm, your website or a blog; and a tremendous
opportunity for increased revenue. There is no other low-cost
promotional method out there that will easily give you access to
the large numbers of prospective customers for your business
People rely on various types of social media websites as much as
company websites for product and brand information. Seven out
of ten (70%) consumers have visited social media websites such
as message boards, social networking sites, and blogs to get
information. Further, nearly half (49%) of these consumers made a
purchase decision based on what they gathered.
Six out of ten (60%) people reported that they are likely to use
social media websites to pass along information they receive
online. Additionally, two‐thirds of consumers agree that
recommendations from other people online are valuable, credible,
and could influence their perceptions of a brand, and hence,
influence their purchase decision.
 Quick & accessible
 Simple but powerful
 Cost effective
 Can be in real time
 New market reach
 Direct contact with audience (almost face-to face)
 Allows for conversations (deeper engagement &
relationship building with audience)
 Leverage of reaching more and more people with less
effort
 Lack of tools to track results
 Ever-changing environment
 Consistency need to be maintained and marketer has to be on
toe all the time
 The time frame to correct errors that affect your audience is
less. Because you are heavily exposed
 Ineffective in rural area marketing
 Less penetration in developing and underdeveloped countries.
 May produce negative publicity or dilute the image such as of
CWG
 New targets/markets previously untapped
 Can utilise promotions and discounts
 Being present – if you are in an interactive environment like social
media, opportunities for engagement, conversion & clarification
are countless.
 Increasing rate of internet penetration and social media users.
 Younger demographic profile where 50% of people under age of
30
 Privacy
 Ethics
 Heavy exposure – good and bad
 Your ‘social media officers’ have to remain human.
CONCLUSION

Social media marketing is playing an increasingly

important role in the marketing strategies of
companies. One of the biggest advantages that
social media websites have over company or
news sites is that consumers who visit social
media websites are more likely to take action.
Consequently, companies who integrate
elements of social media into their marketing
mix will have a greater opportunity to influence
consumers’ buying choices.
THANK YOU