Every goal or objective needs a

solid foundation(plan).
Trying to make your work
right?
How do we develop a workable strategy?
How do we make all the piecesfit?
 SWOT
Analysis
 Introduction
• SWOT Analysis is a
strategic planning
tool used to evaluate
the:
– Strengths,
– Weaknesses,
– Opportunities,
– Threats
 History of SWOTAnalysis
• Developed at Stanford
• Funded by Fortune 500
companies
• Took 9 years to develop
• Involved 5000
interviews
Internals

Externals
 Strengths
What you do very well – maybe betterthan
anyone else
 Weaknesses
What you lack in or what you don’t do very well
 Opportunities
What is it thatyou could do – but
aren’t?
 Threats
Elements in the environment that could cause trouble for the you
to achieve objective or goal.
 Creative Use of SWOTs

• How can we Use each Strength?

• How can we Stop each Weakness?
• How can we use each Opportunity?
• How can we Defend against each Threat?
Currentconditions
SWOT Matrix
Also known asTOWS Matrix

Strengths Weaknesses

Opportunities S-O Strategies W-O Strategies

Threats S-T Strategies W-T Strategies

The Plan for thefuture

Matching strengths to opportunities

Otherwise known as:

S-O or Maxi-Maxi strategy

Using a strength to maximise

an opportunity
Matching weaknesses to opportunities
Otherwise known as:
W-O or Mini-Maxi strategy

Improving capability to
maximise an opportunity
Matching strengths to threats
Otherwise known as:
S-Tor Maxi-Ministrategy

Minimising a threat with a

strength
Matching weaknesses to threats
Otherwise known as:
W-T or Mini-Mini strategy

Minimising weaknesses
and threats at sametime

(often last choice)

 Strategic Model
What we want to be Vision How do we develop
Why we exist Mission our Strategy!
What we believe in Values
our game plan Strategy
What we need to do Strategic Initiatives
Implementation & Focus Everything Balanced
What I need to do
Personal Objectives
Strategic Outcomes
Structural Contractor ---------- -----------
Engineer
A strength can be a competitive advantage
like…
- Believe in yourself
- Positive Attitude
- Focus
- Intelligence
- Ability to learn
- Time Management
- Sense of Responsibility
- Specific Goals
- Passion & Determination
- Critical Thinking Ability
- Supporting Environment
- etc
A weakness can be a disadvantage such
as…
- Procrastination
- Poor Time Management
- Non-supportive Environment
- Irresponsible
- Unrecognized Institution
- Complex Goals
- etc
An opportunity canbe…
- Good Institution
- Scholarships
- Good Mentor
- Internships
- Jobs
- Backups
- etc
A threat can be…
- Hurdles
- Health Problems
- No Jobs
- Discouragement
- Bad Environment
- May be friends
- etc
Strategies that can come from SWOT
Analysis…
S-O
W-O
S-T
W-T
 HOW TO SET GOALS
Long-Term Goals
Long-term goals: reached within a time frame of five
to ten years
Setting long-term goals starts with thinking of what
you want to accomplish in your life
From your list of accomplishments, choose items you
most value
Keep goals realistic, attainable, measurable, and
important (have a reason for the goal)
HOW TO SET GOALS
Short-Term Goals
Short-term goals: goals that can be
reached within a year’s time
Also called objectives
Set to help reach long-term goals
Keep them realistic, achievable,
measurable, and important to you
Creating SMART goals
S pecific
M easurable
A ttainable
R ealistic
T imely (and Tangible)
 Creating specific goals
A specific goal has a much
greater chance of being
accomplished than a
general goal.
 Creating specific goals
To set a specific goal you must answer the six "W"
questions:
Who: Who is involved?
What: What do I want to accomplish?
Where: Identify a location. (Science Lab)
When: Establish a time frame. (For second semester)
Which: Identify requirements and constraints.
Why: Specific reasons, purpose or benefits of
accomplishing the goal. (To help our
students become prepared for the common core state
standards, help them become college and career ready,
and prepare them for state and national testing.)
 Creating measurable
goals
Establish concrete criteria for
measuring progress toward the
attainment of each goal you set.
When you measure your progress, you
stay on track, reach your target dates, and
experience the exhilaration of
achievement that spurs you on to
continued effort required to reach your
goal.
 Creating measurable
goals
To determine if your goal is measurable,
ask questions such as:

• How much?
• How many?
• How will I know
when it is accomplished?
Creating attainable goals
When you identify goals that are
most important to you, you begin
to figure out ways you can make
them come true.
You develop the attitudes, abilities,
skills, and financial capacity to reach
them. You begin seeing previously
overlooked opportunities to bring
yourself closer to the achievement of
 Creating attainable goals
You can attain most any goal you set when you plan your
steps wisely and establish a time frame that allows you to
carry out those steps.

Goals that may have seemed far away and out of reach
eventually move closer and become attainable, not
because your goals shrink, but because you grow and
expand to match them.
 Creating realistic goals
To be realistic, a goal must represent
an objective toward which you are
both willing and able to work.
A high goal is frequently easier to reach
than a low one because a low goal exerts
low motivational force. Some of the
hardest jobs you ever accomplished
actually seem easy simply because they
were a labor of love.
 Creating realistic goals
To determine if your goal is realistic,
ask questions such as:

• Do I truly believe that it can be accomplished?

• Have I accomplished anything similar in the past?
• Can I identify the conditions that would have to
exist to accomplish this goal?
 Creating timely goals
A goal should be grounded within a
time frame. With no time frame tied
to it, there is no sense of urgency.
When do you want to accomplish
your goal? “Someday” won't work.
But if you anchor it within a
timeframe (“by May 1st”), then you
have already set your unconscious
mind into motion to begin working
T can also stand for Tangible

A goal is tangible when you can experience it

with one of the senses, that is, taste, touch,
smell, sight or hearing.

When your goal is tangible you have a better

chance of making it specific and measurable
and thus attainable.
Creating SMART goals
S pecific
M easurable
A ttainable
R ealistic
T imely (and Tangible)