Q1.) Should Sealed Air still try to market VTID in the QSR space?

Which fast-food chain

should it go after? What value proposition would be most compelling to highlight?

Yes, Sealed Air should market VTID in QSR space. VTID in the meat process markets was not being accepted due to owners fearing

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legal issues in case of recalls. QSRs require a VTID system to monitor employees and maintain food quality and hygiene, and the
pilot program was a success in doing so. And based on the survey in Exhibit 9, it is clearly visible that there is a need for such a
monitoring system in QSRs and that business owners are willing to pay for it.

The main advantage of VTID to any QSR would be the reduction in number of violations in terms of employee
safety, food safety and hygiene. So targeting those QSRs with a large revenue but also having many such violations

02 would be helpful in getting the industry’s attention and if the pilot works and the number of violations go down
then the success would attract more business. Based on Exhibit 8, Burger King, which is one of the biggest QSR
according to sales, has almost all the problems that VTID can monitor and solve. So a success with Burger King is
likely to attract the attention of all the big players in the industry.

According to Exhibit 9, the two biggest concerns that QSR owners have is food safety and customer

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relations. The value proposition that would be most compelling is food safety and employee hygiene.
VTID can monitor the food at all stages as well as check whether the employees are following hygiene
protocols. As these propositions address the main concerns of the QSR owners they will consider
implementing VTID in their outlets.

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