Consulting

Co Working Spaces

Team Members:
Rucha Bindu (06)
Snehil Kajaria (18)
Aishwarya Pradeep (20)
Shraddha Malve (26)
Reshma Xavier (53)
Sakshi Agrawal (39)
Introduction
Existing market in India
● From (Nov 2018 - Jan 2019), number
of coworking spaces operators
across India have increased from 360
to 450!
● This suggests that almost one
coworking space operator has emerged
everyday in past 90 days.
● These operators together operates
~850 coworking spaces across India.
Potential Market in India Supply of co-working
spaces
Why co-working spaces?
❏ More job control and flexibility

❏ More sense of community and less sense

of loneliness

❏ Networking opportunities

❏ Central location for clients

❏ Increase in productivity

❏ Cost efficient

❏ Learn something new

❏ Happiness!

❏ Perks with the space

 Future Trends of Co Working Spaces
● Technology

Coworking Trends in 2019 suggest that space owners are more focused on technology. Earlier, many
spaces had to hire managers for day shift and then for the night shift to help coworkers who would pop in
anytime. Technology has taken over in such a way that there will be no need to hire even a single
manager to take care of the coworking space.

● Multiple Locations

As per coworking trends, people tend to opt for a space that has more than 1 location within a city since
they get a choice to work at any of the locations. Frequent travellers or businessmen tend to opt for
coworking spaces that have multi-city locations.

● Space Design

If we’d have to name one thing about coworking spaces that they are known for, then it would be their
interiors. The design is so well prepared and executed that a person falls in love with space in the first
look. But a detailed research on Coworking Trends suggests that this is getting better day by day.
 Future Trends of Co Working Spaces

● Additional Out of Box Services

Some ongoing trends in coworking spaces for 2019 include babysitting, a chartered accountant for your
startup, making office space pet-friendly, bank tie-ups for a loan, business account etc.

● Niche Coworking Spaces

There are cities in the world that house over 100 coworking spaces and most of them are fully occupied.
The trend of niche coworking has already been introduced and is sure to grow further. What niche
coworking means that you target a particular segment.

● Connection to Nature

Trends suggest that coworking spaces are getting more inclined towards greenery. A space that has
ample plants, flowers and well maintained green walls are somehow more attractive to coworkers.
 Future Trends of Co Working Spaces
● Community, Culture & Classes

People come to coworking spaces to work but as per recent trends in coworking culture, there much
more than workspace that is needed. From weekly lunch to events and from yoga classes to meditation
sessions, all are becoming a part of the coworking concept.

● The Corporate Shift

Earlier coworking spaces were meant for freelancers, solo entrepreneurs or small businesses but now
days even corporate companies are exploring coworking spaces for their employees. This shift is
happening for the good as it is building more trust in coworking spaces.

● Digital Marketing

Last but not least. The major coworking trend that is picking up quite fast is digital marketing. No matter
how well space has been built, no matter the location of the space, your space will not attract coworkers
until and unless you spread the word. As search trends for coworking spaces on search engines are
increasing, so are the efforts of digital marketing.
Goodworks Cowork: Where Banglore comes to
co-work
•No.1 coworking space in Bangalore by Coworker.com.
•Various Offerings-
Virtual Office
Dedicated Desk
Private Office
Meeting Rooms
Enterprise Office Space
•Area : 70,000 + Sq. Ft.
•Majority space is occupied by Enterprise an SME clients
•They’ve signed up for Fortune 500 clients to take up their facility.
 Goodwork Co-works Growth Story

2000% Growth Story – 50 to 1000 seats in 2018

•Within 2 months, it had hit an occupancy rate of 85% and 100% by 4 months.

•They added a new focus on enterprise and SME customers. By January 2019, they were
close to 1000 seater strong and signed up a slew of Enterprise and SME clients with long
term contracts.

•They transitioned from a pure co work player into Premium Managed Offices provider.

•GoodWorks Co Work is now set for the next phase of growth with Pan India expansion
across key cities.
Meet our
founders

Vishwas Mudagal & Sonia Sharma

Market Penetration for TAM( Total Addressable Market )

Goodworks Co-works Mumbai should be the 1st market to

tap into
Pan India expansion across
cities
Penetration Strategies
•Pop-Up Co Work: Have a ‘pop-up coworking
zone’ around popular corporate settlements and
provide a temporary office space at important
corporate hubs of the city.
Empathizing With Customers: Categorizing
your clients or customers. For example: A boon
for a freelancer mother – an option for child
care.
Measuring App KPIs: Regular analysis of the
mobile app KPIs will help gain the best insights
into the idea so as to now how well your app is
doing
•Target Marketing: Going to cafes, offices, public places, communities where people gather to work. Share
their ideas, do not just sell the space. Contribute to sharing knowledge on how effectively they can work in an
entire new platform. Join them in events and then answer queries on how GoodWork got together and what
they have to offer. Make a win – win situation for all.

•Offering Freebees: A two day free use of their workspace or a couple of hours extra could be as welcoming
as a holiday for two.

•Link In Membership Plans: An idea towards capturing that regular customer is by offering some
economically viable membership plans. When people do come to a workspace, it is often near their residence
and backed a strong membership offer, you are certain that they would stay with you for a while!
Spotlighting Members on their Website/
Social Media:
A great way of indirect marketing! When you
have those weekly, fortnightly or monthly
calculations of the best and the most regular
user – why not let her know as well? Flash a
tweet or a wall post celebrating your most loved
and regular user for the week or month. They
ought to share that amongst their peers and
there the name is out!

Free Membership to Celebs: Getting a few

popular names within the popular segments of
corporate genres enrolled within the list of
members will pull-in traffic
Social Media Marketing:
1. GoodWorks CoWork App
2. Instagram Page
3. Facebook Page
4. Twitter Handle

Enabling social media discussions, organizing

twitter panel discussions, FB events and
groups and attract people on why workspaces
are trending. The young generation (Future
prospect customers) rely largely on Instagram
and good pictures representing your work
spaces.
Thank you!