The document discusses various controversies surrounding popular Bollywood films like Fanna, My Name is Khan, 3 Idiots, and their impact. It notes that controversies often lead to increased publicity, box office collections, and sales for the films and their source materials. However, controversies can also backfire and damage reputations if not handled properly.
The document discusses various controversies surrounding popular Bollywood films like Fanna, My Name is Khan, 3 Idiots, and their impact. It notes that controversies often lead to increased publicity, box office collections, and sales for the films and their source materials. However, controversies can also backfire and damage reputations if not handled properly.
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The document discusses various controversies surrounding popular Bollywood films like Fanna, My Name is Khan, 3 Idiots, and their impact. It notes that controversies often lead to increased publicity, box office collections, and sales for the films and their source materials. However, controversies can also backfire and damage reputations if not handled properly.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Controversy • A Comment of Actor regarding “Narmada Issue” • Reaction Of BJP in Gujarat • Demand of apology from actor by BJP • Ban on advertisement starrer Aamir Khan - Coca-Cola - Toyota • Unofficial ban on “fanna” in Gujarat Results . . .
• Movie had earned Rs. 47 Cr (including both
domestic and overseas revenues) during the 1 st week. - By Kunal Kohli ( Director of the movie ) Controversy • SRK’s criticism about not involving Pakistani Players in the IPL - 2010 • Shiv-sena’s reaction for actors alleged ‘Pro- pakistan’ stance • Actor was a Muslim and the movie took an empathetic view about negative type casting of muslims, added further grist to the mill • Role of media • Many viewers defied the threat of the shiv-sena and watched the movie • Popular bollywood personalities came forward Results . . . • Interest of non cinema lovers and non SRK fans for the movie • Front page headline in local news paper • More than 70 men and women who followed the controversy on TV or in papers, who never went to the theatres, now wanted to watch film because of strong curiosity that was aroused in them - Aniket Chatterjee ( Bengali Film maker ) Now what do you think??? Controversy • Chetan Bhagat’s allegation to film director for not giving Due Credit.
• Rajkumar Hirani’s ( Director of 3 idiots)
reaction • Press Conference issue Results . . . Cont . . . • Sales of “Five point Someone” increased Drastically • 15-20% jump in sales across various book shops in the capital and across the metros - Rupa & Co. ( Publisher ) • No of shows increased by 20% in 2nd week, 60% of boxoffice collection come in 1st week - Ashish Saksena ( COO – Big cinema ) Conclusion . . . • Negative publicity or controversies are becoming a new tool for promoting one’s products or services in market, especially for bollywood films. • “Bad Publicity Is Also A Free Publicity” , as it can at least attract the attention of many viewers before the movie is released • However, this is also quite risky as any wrong move or unanticipated reaction to a controversy can prove to be a lethal weapon and can kill the film or permanently damage the reputation of the persons concerned. • http://www.google.co.in/imgres?imgurl=http://www.hamara-sangeet.com/M3uFile/Songs/Albums/F/Fanaa/fanna.jpg&imgrefurl=http://www.hamar a-sangeet.com/play.aspx%3Falbum%3DFanaa&usg=__6HRJT-Yhu4EHvpVtYk0SR5zl6-g=&h=300&w=300&sz=11&hl=en&start=0&zoom=1&tbnid=0EX0 zvzw2-QCnM:&tbnh=163&tbnw=163&prev=/images%3Fq%3DfaNNA%2527S%2BIMAGE%26um%3D1%26hl%3Den%26sa%3DX%26biw%3D1366%26b ih%3D643%26tbs%3Disch:10,46&um=1&itbs=1&iact= hc&vpx=337&vpy=30&dur=511&hovh=225&hovw=225&tx=84&ty=141&ei=aam5TPaPK8HKcJq7kb4M&oei=aam5TPaPK8HKcJq7kb4M&esq=1&page= 1&ndsp=17&ved=1t:429,r:1,s:0&biw=1366&bih=643 • http://www.google.co.in/imgres?imgurl=http://wallpapers.oneindia.in/d/205650-2/my-name-is-khan.jpg&imgrefurl=http://wallpapers.oneindia.in/v /album18-Bollywood-Movies/2009/my-name-is-khan/my-name-is-khan.JPG.html&usg=__j0kelBidI2vbeAmSNXW1AL8sLu4=&h=768&w=1024&sz=118 &hl=en&start=0&zoom=1&tbnid=Es36RuZOgJqPXM:&tbnh=154&tbnw=204&prev=/images%3Fq%3Dmy%2Bname%2Bis%2Bkhan%2BIMAGE%26um% 3D1%26hl%3Den%26biw%3D1366%26bih%3D643%26tbs%3Disch:10,46& um=1&itbs=1&iact=hc&vpx=509&vpy=216&dur=2197&hovh=194&hovw=259&tx=143&ty=102&ei=Jaq5TOOKBJf8cJv20K0M&oei=Jaq5TOOKBJf8cJv20 K0M&esq=1&page=1&ndsp=20&ved=1t:429,r:9,s:0&biw=1366&bih=643 • http://www.google.co.in/imgres?imgurl=http://www.123bollywood.com/wp-content/uploads/2010/01/3idiots.jpg&imgrefurl=http://connect.in.com /3-idiots-movie/photos-3idiots-8277ccee74ef9fe0.html&usg=__Uoheu0wLXCEPobWlwQg9JaP8gB8=&h=368&w=494&sz=73&hl=en&start=0&zoom=1 &tbnid=aaCd_f5UVIZfjM:&tbnh=145&tbnw=193&prev=/images%3Fq%3D3%2Bidiots%2BIMAGE%26um%3D1%26hl%3Den%26biw%3D1366%26bih% 3D643%26tbs%3Disch:1&um=1&itbs=1&iact=rc&dur=442&ei=aqq5TNasOY2WcdTWjasM&oei=aqq5TNasOY2WcdTWjasM&esq=1&page=1&ndsp=18 &ved=1t:429,r:8,s:0&tx=115&ty=67 • http://www.google.co.in/imgres?imgurl=http://www.realbollywood.com/news/up_images/11112565.jpg&imgrefurl=http://www.realbollywood.com /news/2010/01/understand-percentage-controversy-perturbed-hirani-interview.html&usg=__WZW2v0ztq_6YfaCkLS6j4fsL3E4=&h=355&w=561&sz= 21&hl=en&start=92&zoom=1&tbnid=wjInvTo3TOCSWM:&tbnh=130&tbnw=205&prev=/images%3Fq%3D3%2Bidiots%2Bcontoversy%2BIMAGE%26u m%3D1%26hl%3Den%26biw%3D1366%26bih%3D643%26tbs%3Disch:10,2800&um=1&itbs=1&iact=hc&vpx= 466&vpy=132&dur=109&hovh=178&hovw=282&tx=100&ty=107&ei=Wau5TOysOob8vQPg0vCtDQ&oei=-Kq5TLKdEYTQcffRnbcM&esq=19&page=6&n dsp=20&ved=1t:429,r:9,s:92&biw=1366&bih=643 • http://www.google.co.in/imgres?imgurl=http://thinkpress.files.wordpress.com/2010/04/my_name_is_khan__31435e.jpg%3Fw%3D318%26h%3D344 &imgrefurl=http://pulsemedia.org/category/academe/page/2/&usg=__fj9lRVENJBRxBPeX7aL8ljq1Kgw=&h=344&w=318&sz=29&hl=en&start=253&z oom=1&tbnid=oNDDiC_9vjvznM:&tbnh=152&tbnw=140&prev=/images%3Fq%3Dmy%2Bname%2Bis%2Bkhan%2Bcontroversy%2BIMAGE%26um%3D 1%26hl%3Den%26biw%3D1366%26bih%3D643%26tbs%3Disch:10,6700&um=1 &itbs=1&iact=hc&vpx=936&vpy=319&dur=788&hovh=234&hovw=216&tx=121&ty=196&ei=dKy5TL2iKIa6vwOuj4XgDQ&oei=Qay5TLeoMoOWcei76b AM&esq=17&page=14&ndsp=18&ved=1t:429,r:10,s:253&biw=1366&bih=643 • http://www.google.co.in/imgres?imgurl=http://despardes.com/wp-content/uploads/2010/02/shah-rukh-khan-thanks-fans-on-twitter.jpg&imgrefurl= http://despardes.com/%3Fp%3D13694&usg=__IIoJPPDmiP1T6_p5G9ekJcjkmbI=&h=310&w=466&sz=53&hl=en&start=0&zoom=1&tbnid=7iP3oghDn 0CPgM:&tbnh=148&tbnw=222&prev=/images%3Fq%3Dmy%2Bname%2Bis%2Bkhan%2Bcontroversy%2BIMAGE%26um%3D1%26hl%3Den%26biw%3 D1366%26bih%3D643%26tbs%3Disch:10,317&um=1&itbs=1&iact=hc &vpx=1050&vpy=127&dur=553&hovh=183&hovw=275&tx=116&ty=69&ei=uay5TJcWipy-A5G32LoN&oei=Qay5TLeoMoOWcei76bAM&esq=5&page= 1&ndsp=19&ved=1t:429,r:18,s:0&biw=1366&bih=643 • http://www.google.co.in/imgres?imgurl=http://farm5.static.flickr.com/4039/4270390379_9166168369_z.jpg%3Fzz%3D1&imgrefurl=http://www.flick r.com/photos/minanath/4270390379/&usg=__b_MquGmi-p-Z8JR8GdhgxHbeC0M=&h=427&w=640&sz=103&hl=en&start=0&zoom=1&tbnid=dZvoY V0IcvezBM:&tbnh=134&tbnw=201&prev=/images%3Fq%3D3%2Bidiot%2Bcontroversy%2BIMAGE%26um%3D1%26hl%3Den%26biw%3D1366%26bih %3D643%26tbs%3Disch:10,246&um=1&itbs=1&iact=hc&vpx=668&vpy=206&dur=925&hovh=183&hovw=275&tx=109&ty=119&ei=pK-5TLifCY3yvQPo 1t3aDQ&oei=nK-5TMm0JePKcNH11bEM&esq=3&page=1&ndsp=18&ved=1t:429,r:15,s:0&biw=1366&bih=643 • http://www.google.co.in/imgres?imgurl=http://www.bollypatrika.com/wp-content/uploads/2010/01/3-idiots-controversy-the-way-out-according-to- chetan-bhagat-300x287.jpg&imgrefurl=http://www.bollypatrika.com/2010/01/05/3-idiots-controversy-the-way-out-according-to-chetan-bhagat/&us g=__4OoPi5yNKdh4OZKUQ6OLTyoE-tU=&h=287&w=300&sz=21&hl=en&start=0&zoom=1&tbnid=ytoAYy7-R2miLM:&tbnh=169&tbnw=193&prev=/i mages%3Fq%3D3%2Bidiots%2Bcontroversy%2BIMAGE%26um%3D1%26hl%3Den%26biw%3D1366% 26bih%3D643%26tbs%3Disch:1&um=1&itbs=1&iact=rc&dur=397&ei=iqu5TPGBMo_8vQPsgfHoDQ&oei=-Kq5TLKdEYTQcffRnbcM&esq=6&page=1&nd sp=19&ved=1t:429,r:6,s:0&tx=102&ty=122 • http://www.google.co.in/imgres? imgurl=http://www.tribuneindia.com/2006/20060607/nat1.jpg&imgrefurl=http://www.tribuneindia.com/2006/20060607/nation.htm&usg=__ySRFbI aJ4yPKjkQ2kY1ToadIBvw=&h=230&w=200&sz=26&hl=en&start=0&zoom=1&tbnid=bmvLGzyTydhROM:&tbnh=162&tbnw=138&prev=/images%3Fq %3Dfanna%2527s%2Bcontroversy%2BIMAGE%26um%3D1%26hl%3Den%26sa%3DX%26biw%3D1366%26bih%3D643%26tbs %3Disch:1&um=1&itbs=1&iact=hc&vpx=975&vpy=104&dur=546&hovh=178&hovw=155&tx=95&ty=63&ei=6qu5TJCBJ4b6cNuc3YQP&oei=6qu5TJCBJ 4b6cNuc3YQP&esq=1&page=1&ndsp=18&ved=1t:429,r:4,s:0