Professional Documents
Culture Documents
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INTRODUCTION
What are perfumes made?
-Ingredients and Other resources
Production of perfume
OBJECTIVE
To become leading luxury brand in perfume
market
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KEY FEATURES
- Make your own perfume
- Choose a scent type for your own
perfume
- Choose fragrances yourself
- Distinctiveness
- If you are confused choose one of our
high quality perfume
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PRODUCT
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GENDER Male, Female
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Content & Description
Virgin aqua Venom
Top note: lemon, neroli
Top note: Agarwood(oud)
Middle note: lavender, musk
Middle note: patchouli and
and coriander
rose
Base note: Oak moss,
Base note: Musk and amber
patchouli and sandalwood
Fragrance Duration :4-5 hrs
Fragrance Duration :4-5 hrs
Essential oils 27% Essential oils 15%
(mixture of (mixture of
notes) notes)
Alcohol 65% Alcohol 76.5
content content
DI Water 8% DI Water 8.5%
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MAGNETIC
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BLISS
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BUNDLING
Couple perfume set
Combos with hair perfumes
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PACKAGING AND BOTTLE VARIANTS
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TARGET MARKET
Age group - 25 to 60 years
Income group - Upper Middle class & high
Class
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PRICING
Customized perfumes starts from Rs.9,500/-
onwards
Cost includes of 3 ingredients, customization,
designing and packaging
Price of ingredients
-White Musk: Rs 2,000/-
-Cashmere Woods: Rs 1,800/-
-White Jasmine: Rs 1,500/-
-Green Tea: Rs 700/- 14
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PRICING OF PREMIUM
PERFUMES
.
Premium perfumes starts from Rs.8,000/-
BRAND RANGE OF PERFUMES
Mont Blanc Rs 6,000 – Rs 8,000
Escada, Gucci, Giorgio Armani Rs 4,000 – Rs 9,000
Dior Sauvage Rs 9,000 – Rs 10,000
Chanel Rs 10,000 – Rs 25,000
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PLACE
Cities – Mumbai, Delhi, Chennai
Target Places
- Airport Business Lounge
- Five-Star and Seven-Star Luxury Hotels (Taj
Hotel)
- Sports Club
- High-end Luxury Malls (High street Phoenix)
- Exclusive Stores
PROMOTION
Selling in Priceline and departmental stores
Free Scent strips in novelty stores, if you like the
fragrance, give a missed call
Events and experiences
Viral marketing
Fashion and fragrance bloggers
Launching around the festivals, gift giving time
Return the empty bottle of perfume to get a discount of
5% on next purchase
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