Effectivity of

Tv vs. Social
Media
Advertisement
According to
the Theory pf
AIDA Model
Statement
1. Demographic profile
of 1.1 Types of social media
1.2 Types of Televesion Program
the 2. What are the effect of social media
advertisement and televesion
advertisement in these particular
aspect
Problem
2.1 Awareness
2.2 Interest
2.3 Desire
2.3 Action
Conceptual Framework

Awareness Effectivity
of Social
Media Vs.
Interest
Television
Advertise
Desire ment on
Consumer
Action Preference
 Theoritical
Framework
Action

Desire
Interest
Awareness
 Hypothesis

1. Factors affecting consumer preference on

advertisements: Social media vs. Tv advertisement

Ho: The factors on AIDA model has an affect on effectivity of Social

media advertisement vs. TV advertisement
Ha: The factors on AIDA model has no affect on effectivity of Social
media advertisement vs. TV advertisement

Ho: The effectivity of Social media advertisement vs. TV advertisement

has an effect on consumer’s preference
Ha: The effectivity of Social media advertisement vs. TV advertisement
has no effect on consumer’s preference
 Effectivity of Social Media Vs.
Television Advertisement on Consumer
Preference

Three months

One hundred fifty (150)

University of the East - Manila

Significance of the Study
To the Student

To Advertising Agencies

To Sole Proprietorship seller

To the Future Researcher

 Social media Social media
originally is for platforms such as
entertainment facebook, twitter and
instagram as
Advertising platform

Synthesis
of the
study

Buyer’s interaction in
TV ads are social media ads
expensive than
Social media ads
 Population of
Sample
Research
Design
Research
Instrument

Data Gathering
and Procedure

Data Processing
Procedure and
Statistical
Treatment
Research
Design
This study is a
quantitative
research
The research
design is a causal
– comparative
research
Population of
sample
The number of
respondents of the
study are 150 which are
selected from ABM,
STEM, HUMMS from
Grade 12 students of the
University of the East -
Manila

Stratified Random
Sampling
 Research Instrument

questionnaires

Value Mean Range Interpretation

Highly implemented – as appraised by the respondents,

1 1.00 – 1.50
means that the internal control are highly implemented in
achieving business goal.

Moderately Implemented - as appraised by the respondents,

2 1.51 – 2.50
though not perfectly, internal control were implemented.

Minimally Implemented - as appraised by the respondents,

3 2.51 – 3.50
internal control were minimally implemented.

Not Implemented - as appraised by the respondents, means

4 3.51 – 4.00
internal control were not implemented based on the
experiences of the respondents.
Data gathering procedure
The researcher provided
survey questionnairs, that are
based from the related
literature and study and also
according to AIDA model
The questionnare are
validated y the professionals
of the university of the East -
Manila

After collecting the answer

the researcher will analyze
and interpret the data
 Data processing
procedure and
statistical
treatment

Percentage (% = f/n x 100)

Weighted mean (x = fx/n )

Slovin formula (n= N/1+Ne^2)

Cronbachs Alpha ( N/N-1*[1-(Vi/Vtest)] )