SERVICE BLUEPRINT

Blueprint is generally referred to the design of a

plan.
Service Blueprint is a technique which is used
when planning a new or revised process and
prescribing it ought to function. This technique
helps the organizations in designing, monitoring
, controlling , and improving the service process
on a regular basis.
Service blueprint is a customer oriented
approach that aims at creating services
improvements and innovative practices.
Needs of service blueprint
 Improving a service:- By understanding the
original service in detail ,it’s possible to identify
and eliminate pain points.
 Designing a new services:-A blueprint for a
new service allows for the creation of services
prototypes and testing before a service is
launched to customers.
 understanding the actors in a services:-there
are many actors(customers , suppliers ,
cunsltant, employees, teams etc.
Process of services blueprint

Identification of client contact points

Identification of front end and back end

integration

Recourse definition time standards and

tolerance
Benefits of service blueprint
o A blueprint is useful in several ways in
managing a service. A blueprint can be used to
improve the design for an existing service or
to design a new service.
o A blueprint serves as a guide for
implementing the service plan by showing the
sequence of steps needed to deliver a service.
o service unit managers and employee
blueprints in the decision making activities.
o Detailed service blueprints help marketing
and communication people.
o HR managers use service blueprint in the
preparation of job description, job
specification , job evaluation training and
appraisal schemes.
o blueprint re-inforces a customer oriented
focus among employees.
o it helps in identifying weak links in the chain
of service activities and facilitates continuous
improvement.
THANK YOU