SWOT ANALYSIS OF VERKA AGAINST 2 CLOSEST COMPETITORS IN

MILK, DAHI,LASSI & PANEER (Please refer competitor Analysis Sheet)

Name of the competitor/s Supply in LPD/KG PER DAY

NAME OF THE DAIRY Jalandhar
VERKA MILK 118792
MAIN COMPETITOR 1 IN MILK Amul 8100
MAIN COMPETITOR 2 IN MILK Super 7920

VERKA DAHI 8171

MAIN COMPETITOR 1 IN DAHI METRO 16900
MAIN COMPETITOR 2 IN DAHI UTTAM 1890

VERKA LASSI 19159

MAIN COMPETITOR 1 IN LASSI Today 2000
MAIN COMPETITOR 2 IN LASSI Metro 1920

VERKA PANEER 595

MAIN COMPETITOR 1 IN PANEER Super 144
MAIN COMPETITOR 2 IN PANEER KF 75
 SWOT ANALYSIS OF VERKA ALONG WITH 02 NEAREST MILK COMPETITORS
STRENGTH WEAKNESS
VERKA Assured Quality VERKA No Home delivery
freshness Loyalty
Year Round consistency Complaint Redressal
Segmented product availability – Variant/ Volume
AMUL Big Brand AMUL Weak Distribution Network
Budget Less Availibility
Assured Quality Shortage of Manpower
Advertisement in regional language
VITA Coperative image VITA Poor Quality
Booths in Panchkula No Home Delivery
Margin to Retailers Availability
Year Round Consistency

OPPORTUNITY THREAT
VERKA Inconsistent quality in loose milk. VERKA 1. Environment-Non degradable
Growing awareness against adulteration in loose milk. 2. Leaked Packets
Lack of cleanliness in loose milk. 3. Perishability
Non Standardized content of loose milk.
Amul Five lakhs liters pouch milk market AMUL Strong Brand Image of Verka
Agency Network of Verka Improper Supply Chain
Home delivery Third Party Plant
Leveraging Butter Brand Image
VITA Pouch Milk Market of 5 Lakh Liters VITA Supply from Ambala
Growing awareness against adulteration in loose milk. Improper Supply Chain
Upcoming Booths in Chandigarh No Growth in Distribution Network
Institutional Contracts due to less rates then Verka
 SWOT ANALYSIS OF VERKA ALONG WITH 02 NEAREST DAHI COMPETITORS
STRENGTH WEAKNESS
VERKA Assured Quality VERKA InConcistant Quality
freshness Loyalty
Year Round consistency Complaint Redressal
Segmented product availability – Variant/ Volume
Metro Quality Metro Less Advertisement
Distribution Channel Local Brand image
Retail Penetration

Uttam Price Uttam Less Advertisement

Margins to Retailers Local Brand Image
Distribution Product Portfolio

OPPORTUNITY THREAT
VERKA Inconsistent quality in loose Dahi VERKA Less Matka Packs
Growing awareness against adulteration in loose dahi Complaint Redressal
Growing Market @ 30 % per annum weak distribution
expansion of distribution network
Metro Growing Market @ 30 % per annum Metro Strong Brand Image of Verka
Weak Product Distribution of Verka Improper Supply Chain
More Varients and packs like Garhvi Very far plant

Uttam Growing Market @ 30 % per annum Uttam Strong Brand Image of Verka
Weak product distribution of Verka Improper Supply Chain
No Growth in Distribution Network
 SWOT ANALYSIS OF VERKA ALONG WITH 02 NEAREST LASSI COMPETITORS
STRENGTH WEAKNESS
VERKA Assured Quality VERKA Breakdowns in Quality (Market Feedback)
freshness Less Margins vis-à-vis competitors
Year Round consistency Complaint Redressal
Segmented product availability – Variant/ Volume
VITA Quality VITA Lower Market Penetration
Higher Margins Less Availability
Packing in packets rather than trays (Distributor Less Variants
Feedback)

amul Brand Image amul No Advertisements

Assured Quality Weaker Distribution Network
Consumer Loyalty Less Availability

OPPORTUNITY THREAT
VERKA Growing Market at a Healthy Rate VERKA Complaint Redressal
expansion of distribution network weak distribution
Institutions and MFS outlets can act as a supplier

VITA Growing Market at a Healthy Rate VITA Strong Brand Image of Verka
Weak Product Distribution of Verka Improper Supply Chain
No Growth in Distribution Network

amul Growing Market at a Healthy Rate amul Strong Brand Image of Verka
Weak product distribution of Verka Improper Supply Chain
Leveraging the Butter and other selling SKUs to push sales No Growth in Distribution Network
 SWOT ANALYSIS OF VERKA ALONG WITH 02 NEAREST PANEER COMPETITORS
STRENGTH WEAKNESS
VERKA Assured Quality VERKA Less penetration in Horeca segment
Freshness Less Margins vis-à-vis competitors
Year Round consistency Complaint Redressal

VITA Quality VITA Lower Market Penetration

Higher Margins Less Availability
Leveraging Booths to increase sales Lower Customer Loyalty

MOTHER DAIRY Brand Image MOTHER DAIRY Lower Shelf Life (Plant is farthest from the competitors)
Assured Quality Weak Distribution channel
Consumer Loyalty

OPPORTUNITY THREAT
VERKA Growing Market at a Healthy Rate @10% VERKA Complaint Redressal
Expansion of distribution network Weak distribution
Institutions and MFS outlets can further increase sales

VITA Growing Market at a Healthy Rate @10% VITA Strong Brand Image of Verka
Weak Product Distribution of Verka Improper Supply Chain
No Growth in Distribution Network

MOTHER DAIRY Growing Market at a Healthy Rate @10% MOTHER DAIRY Strong Brand Image of Verka
Weak product distribution of Verka Improper Supply Chain
Can target Agencies of Verka No Growth in Distribution Network