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Amul Icecream

The document provides an introduction and history of Amul Ice Cream in India. It then discusses a SWOT analysis of Amul Ice Cream including strengths like good product range and quality, and weaknesses like growing competition. It also discusses opportunities and threats. The document then outlines major ice cream players in India and provides a comparison of Amul and Kwality Walls on marketing factors.

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Paras Pathela
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1K views8 pages

Amul Icecream

The document provides an introduction and history of Amul Ice Cream in India. It then discusses a SWOT analysis of Amul Ice Cream including strengths like good product range and quality, and weaknesses like growing competition. It also discusses opportunities and threats. The document then outlines major ice cream players in India and provides a comparison of Amul and Kwality Walls on marketing factors.

Uploaded by

Paras Pathela
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Marketing Strategy: Introduces the marketing strategy of Amul Ice Cream, focusing on its brand strength and market approach.
  • Introduction: Details the history and development of Amul Ice Cream, highlighting major milestones and market expansions.
  • SWOT Analysis: Presents a SWOT analysis for Amul Ice Cream, discussing its strengths, weaknesses, opportunities, and threats.
  • Major Players: Introduces major competitors in the ice cream market, such as Kwality Walls and Baskin Robbins.
  • Amul vs Kwality Walls: Compares Amul with Kwality Walls on product offerings, pricing strategies, and promotional activities.
  • Current Scenario: Discusses the current market position of Amul Ice Cream, including its market share and competitive stance.
  • Conclusion: Concludes the presentation with a thank you note and an image representing the brand.

INTRODUCTION

 Amul Ice Cream was launched on 10th March, 1996 in Gujarat. The portfolio consisted of
impulse products like sticks, cones, cups as well as take home packs and
institutional/catering packs. Amul ice cream was launched on the platform of ‘Real Milk.
Real Ice Cream’ given that it is a milk company and the wholesomeness of its products
gives it a competitive advantage.
 In 1997, Amul ice creams entered Mumbai followed by Chennai in 1998 and Kolkata and
Delhi in 2002. Nationally it was rolled out across the country in 1999.
 It has combated competition like Walls, Mother Dairy and achieved the No 1 position in
the country. This position was achieved in 2001 and it has continued to remain at the top.
SWOT ANALYSIS

STRENGTH
1.Good product range include various flavour's, party packs, sticks, cones etc.
2. Good quality and packaging, and good advertising
3. Amul is one of the most respected top-of-the-mind brands
4. Also launched probiotic and sugar free ice-creams
5. Offers over 200 products across India

WEAKNESS
1. Growing competition form international and other brands means limited market share
2. Limited international presence as compared to leading global brands
OPPORTUNITIES
1. High End ice-cream to tap the higher income group also
2. Tie-up with food chains, restaurants
3. Mobile vans for better visibility

THREATS
1. Kulfi in rural markets
2. Health conscious people refraining from sweet
MAJOR PLAYERS

1. Kwality Walls
Kwality Wall's is a frozen desserts brand owned by the India based British-Dutch consumer
goods company Hindustan Unilever. It is a major producer and distributor of frozen dessert
products in India, Bhutan, Brunei, Nepal, Sri Lanka and Malaysia.
2. Baskin Robbins
Baskin-Robbins is an American chain of ice cream and cake specialty shop restaurants.
Based in Canton, Massachusetts, it was founded in 1945 by Burt Baskin and Irv Robbins.
3. Vadilal Ice-cream
Vadilal Industries Ltd is an Indian ice cream and flavoured milk manufacturer. The company is
also one of the largest processed food manufacturers in India with significant exports of
frozen vegetables and ready to eat snacks, curries, and breads
AMUL VS KWALITY WALLS

 PRODUCT
 PRICE
 PLACE
 PROMOTION
CURRENT SCENARIO

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