Submitted to Dr.

Prashant
Gupta

Submitted By Mahesh Vaishnav

Hardik Sojitra
Shruti Jain
Sonu Aggarwal
Rajendra Chavda

Vision
To provide more and more satisfaction to the farmers, employees and
distributors.
Mission
We at GCMMF (Gujarat Co-operative milk Marketing Federation) endeavor to satisfy the

taste and nutritional requirements of the customers of the world, through excellence in
marketing by our committed team. Through co-operative networking, we are committed to
offering quality products that provide best value for money.

Summary
Type co-operative
Founded in 1946
Headquarters Anand ,India
Industry dairy
Key people - Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF)
Products - milk and related product
Revenue - $ 1 billion
Employee 2.41 million milk producer
Slogan The Taste of India...

Industry Analysis: Porters 5

Forces
New Entrants :
Threats of New Entrants, as
there are no entry barriers

Suppliers:
Rural milk producers
are the major
suppliers which
makes their
bargaining power
limited

Rivalry:

Customers:

Competitive rivalry is very high

due to the presence of local
players and other established and
upcoming brands

Customer has the

bargaining power due
to the presence of
various competitors

Substitute Products
High availability of other product
causing the threat of substitution

SWOT ANALYSIS

STRENGTHS
WEAKNESS
Very high market share in ice cream Low market share in chocolates
Excellent brand equity
segment
Cost of Operations
Excellent quality management
Good product portfolio
Strong Supply chain
Rural presence
Strong distribution network

SWOT ANALYSIS
OPPORTUNITIES

Concentrate more on
chocolate market
Export

THREATS

Increasing competition in Ice

cream segment

Porters Generic Strategy

Cost leadership
Differentiation
Focus

Proposed Strategy
Market development
Market penetration
Product development
Related diversification

Competitor
Britannia Industries
Nestle Ltd
Mother Dairy
Local dairies

THANK YOU