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  • Behaviour Pattern of Indian Consumers

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    Sarath Vs
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    Indian consumer behavior has been influenced by Western culture, with foreign brands gaining widespread acceptance. Multiple consumer goods per household are now common as necessities rather than luxuries. Availability of financing also means price is less important for durable goods purchases, while younger consumers are willing to pay more for perceived better value. Durability is no longer the most important factor as consumers upgrade phones, TVs, and other goods more frequently. As incomes have risen, Indians now spend more on vehicles, phones, and dining out. Various consumer segments exist in India's growing economy.

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    Consumer behavior

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    Indian consumer behavior has been influenced by Western culture, with foreign brands gaining widespread acceptance. Multiple consumer goods per household are now common as necessities rather than luxuries. Availability of financing also means price is less important for durable goods purchases, while younger consumers are willing to pay more for perceived better value. Durability is no longer the most important factor as consumers upgrade phones, TVs, and other goods more frequently. As incomes have risen, Indians now spend more on vehicles, phones, and dining out. Various consumer segments exist in India's growing economy.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    410 views11 pages

    Behaviour Pattern of Indian Consumers

    Uploaded by

    Sarath Vs
    Indian consumer behavior has been influenced by Western culture, with foreign brands gaining widespread acceptance. Multiple consumer goods per household are now common as necessities rather than luxuries. Availability of financing also means price is less important for durable goods purchases, while younger consumers are willing to pay more for perceived better value. Durability is no longer the most important factor as consumers upgrade phones, TVs, and other goods more frequently. As incomes have risen, Indians now spend more on vehicles, phones, and dining out. Various consumer segments exist in India's growing economy.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 11

    Behaviour pattern of

    Indian consumers

    Presented By,
    Sanjana Murali
    Roll No. 046
    Indian consumer buying behavior to a large extent
    has a western influence. Foreign brands have
    gained wide consumer acceptance in India.
    "One household, multiple products“: two cars is no
    longer a luxury but a practical necessity for
    working couples; two TVs in the house is
    recognition of the fact that different family
    members have different interests
    With the availability of low-interest finance
    schemes, price is increasingly becoming a smaller
    factor in a purchase decision in a whole range of
    consumer durables also.

    Consumers jump steps as they enter: today the


    line between entry-level and upgraded products is
    disappearing. The newer generation is willing to
    pay more if he/she is convinced or he/she is
    getting better value for the higher price.
    Upgrade is part of life. Today the average life of a
    mobile is 12 months, that of a TV three years; cars
    four to five years and soon even homes will be
    changed more frequently. Clearly durability is no
    longer the most desirable value.

    As Indians have grown richer, they have begun to


    spend more on vehicles, phones, and restaurants,
    this is according to recent research on
    consumption patterns.
    SEGMENTS

    India has various consuming classes


    ● The young and the restless
    Teen Riches, Dudes & Dudettes(men who pays too much
    attention to their clothes.)
    Call Centre Boomers
    ● The Bold and bountiful(liberal)
    The Yeppies (Young Entrepreneurial Professionals)
    The Yippies (Young International Professionals)
    The raffles (Rural Affluent Farm-Folk):
    ● The golden Folks in High Spirits
    The world’s economic centre of gravity is shifting-
    away from the established, wealthy economies of
    Europe, Japan, and North America and towards
    the Asia Pacific

    India is one of the fastest-growing large


    economies in the world.
    Availability of Finance and Schemes

    With the availability of low-interest finance schemes, price


    is increasingly becoming a smaller factor in a purchase
    decision in a whole range of consumer durables also.
    Consumers jump steps as they enter: today the line
    between entry-level and upgraded products is
    disappearing. The newer generation is willing to pay more
    if he is convinced he is getting better value for the higher
    price.
    Importance of Durability

    Upgrade is part of life. Today the average life of a


    mobile is 12 months, that of a TV three years; cars
    four to five years and soon even homes will be
    changed more frequently. Clearly durability is no
    longer the most desirable value.
    Buying TV

    Early nineties
    One, availability; two, price; and, three, picture quality

    Mid-nineties,
    the efficacy of an exchange scheme and the number of channels a
    company offered

    Today
    sophistication -one of the fastest growing segments of the market is high-
    end flat 3D LEDTVs
    Drivers to Behavioral Pattern

    Demographics

    Increased global exposure

    Increased discretionary incomes across wider


    spectrum of population, across wider geography
    Thank You

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