SWOT ANALYSIS

Strength
- Green Bearings would be in name only
- Divide each megafactories into three autonomous cells – to
serve a region
- Local salesmen would be hired – low salaries
- Company look more international
- First mover advantage in terms of brand awareness and
“green” practices
- Develop global identity and global workforce

Weakness
- Green Bearings would be in name only
Opportunities
- Strategic alliances with ball bearing companies in Brazil,
China, India
- Major investor = Modernize the factories, make them
environmental friendly
- Changing the name and reconfiguring the factories to cell
production (short tem opportunity)

Threat
- Changing the name and reconfiguring the factories to cell
production = cause delay to major changes
- Demographic changes in European
- European labour cost = too expensive and probably
uncompromising