Case study:

Launching and Marketing new e-learning tool

 Entry Strategy
 The app should start with a group of collaborators and space of
innovators which bring in both exclusive and need satisfaction
based content.
 Collaborators would be specialized skill holders of their field and will
create videos that brings quality and their expert while training.
 Innovators would be for general users who would bring in new ideas
and methods to learn and develop a skill.
 Use the Feedback and engagement strategy as there key feature.
 Demonstration of the app with some corporate firms.
 Initial Target

 Creating a good segregation and quality of content with other

competitors already in the market is necessary.
 With content ready, The application can start with the content
which targets more vulnerable customer base like child care/self
care for pregnant women.
 Another could be building associations with corporate for training of
employees which will also help the brand image of app.
 Then the company should use its already created corporate image
to roll out day to day skill needs for every person which tier2 or tier3
cities might not have exposure to.
Marketing plan and customer
acquisition
 The first marketing approach would be live sessions so that customer
could learn importance of engagements while acquiring skills.
 The social media handles would be important because a good no.
of potential customers who daily consume this kind of content in
haphazard manner are already there.
 Hired professional in some sections for content can be really
influential. Specially when you have corporate workers as your
target.
 Interaction b/w users , feedback based practice session using
experts and appraisal systems can be introduced. This would
increase customer interaction and attract loyalty.