WELCOME

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SDM LIVE PROJECT ON TWO-WHEELER
PRESENTED BY- NIKHIL, JYOTIRMOY, SOUMITRA & VIKAS
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ABOUT
ABOUT ABOUT
BAJAJ
HERO MOTOCROP HONDA Bajaj Auto Limited is an
Hero Motocorp Ltd., Indian global two-wheeler
formerly Hero Honda, is an company and three-
Honda Motor Company, Ltd.
Indian motorcycle and wheeler manufacturing
is a Japanese public
scooter manufacturer based company based in Pune,
multinational conglomerate
in New Delhi, India. The Maharashtra. It
corporation primarily
company is the largest two- manufactures motorcycles,
known as a manufacturer of
wheeler manufacturer in the scooters and auto
automobiles, motorcycles,
world, and also in India, rickshaws. Bajaj Auto is a
and power equipment.
where it has a market share part of the Bajaj Group. It
of about 46% in the two- was founded by
wheeler category. Jamnalal Bajaj in Rajasthan
in the 1940s
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ABOUT
TVS
TVS Motor Company is a multinational
motorcycle company headquartered
at Chennai, India. It is the third largest
motorcycle company in India with a
revenue of over ₹20,000 crore in
2018-19. The company has an annual
sales of 3 million units and an annual
capacity of over 4 million vehicles.
about
ABOUT
ROYAL ENFIELD
Royal Enfield is an Indian motorcycle
manufacturing brand with the tag of
"the oldest global motorcycle brand in
continuous production" manufactured in
factories in Chennai in India. ... The
company makes the Royal Enfield Bullet,
and other single-cylinder and twin-
cylinder motorcycles.
 01 02 03
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PAWAN MUNJAL MINORU KATO RAJIV BAJAJ
MD & CEO, HERO MOTOCROP CEO, HONDA BIKE CEO, BAJAJ BIKE
 04 05
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VENU SRINIVASAN VINOD K DASARI
CEO, HERO MOTOCROP CEO, ROYAL ENFILD
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HERO HONDA BAJAJ
PRODUCT PRODUCT PRODUCT
Motorcycles, Motorcycles,
Motorcycles, Scooters,
Scooters Scooters,
Super Bike, Racing Bike
Navi
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TVS ROYAL ENFILD
PRODUCT PRODUCT
Motorcycles, Royal Enfield
Scooters, BULET
Moped,
Three Wheeler
 HERO
MOTOCROP
Our constant endeavor is to support the company's mandate of providing highest level
of customer satisfaction by taking good care of your two-wheeler service and
maintenance through our vast network of more than 6000 committed dealers and
service outlets spread across the country.
HONDA
Honda service centers in India. There are 2,608 authorized Honda service centers in India.
Bike Wale strongly recommends you to avail services only from authorized Honda
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service centers. These authorized service centers are spread over 510 cities
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to service your Honda bike and keep your bike moving.

about
BAJAJ
The estimated maintenance cost of Bajaj Pulsar 150 for 3 years is Rs 5,658 The
first service after 500 km, second service after 4500 km and third service after
9500 km is free of cost.
TVS
TVS has activated Road Side Assistance (RSA) service in the state and is being
backed by a 24-hour helpline, while 25 mobile vans are running in 10 districts to
ease the experience of vehicle transport for customers.
ROYAL ENFIELD
The estimated maintenance cost of Royal Enfield Classic 350 for 3 years is Rs
16,888 The first service after 3000 km, second service after 6000 km and
third service after 9000 km is free of cost
 WHO ARE YOUR MAJOR COMPETITIRS ?
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HERO’S H O N D A’ S BAJAJ’S
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ANSWER ANSWER ANSWER

H O N DA . H E RO H E RO
T VS T VS H O N DA
B A JA J
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WHO ARE YOUR MAJOR COMPETITORS ?

ANSWER

H E RO

B A JA J
T VS’S

H O N DA
NO
ANSWER
R OYA L
ENFIELD’S

COMPETITORS

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 HOW YOU ARE DIFFERENT FROM YOUR
COMPETITORS ?
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HERO’S H O N D A’ S BAJAJ’S
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ANSWER ANSWER ANSWER

TECHNOLOGY(I3s B S I V, TECHONOLOGY
,Ibs), COLOUR (DTSi),
MILEGE, SCHEME/ MILEAGE,
BRAND NAME, EDITION, L O W D P,
SERVICING ON MILEAGE 45 BODY BUILD,
70000KM/5YEAR KM/L, BEST SERVICES
LED LIGHT
 HOW YOU ARE DIFFERENT FROM YOUR
COMPETITORS ?
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T VS’S R OYA L
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ANSWER
ENFIELD’S
ANSWER

ABS < 150+, 350 CC SEGMENT

MILEAGE, INDEX,
TECHNOLOGY, PRICE RANGE,
MILAGE,
BRAND NAME,
CUSTOMER
LOYELT Y
 HOW DO YOU APPROACH TO THE RAW
CUSTOMER ?
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HERO’S H O N D A’ S BAJAJ’S
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ANSWER ANSWER ANSWER

BRAND NAME, A DV E R T I SE ME N T, A DV E R T I SE ME N T,
A DV E R T I SE ME N T, DEMO(CANOPY), D U M M Y,
DEMO VAN, WEEKLY E-RIKSHA
FINANCE MARKETING, ANNOUNCEMENT
SCHEME, WEEKLY ACTIVIT Y
DEMO ACTIVIT Y
 HOW DO YOU APPROACH TO THE RAW
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CUSTOMER ?

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T VS’S R OYA L
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ANSWER
ENFIELD’S
ANSWER

A DV E R T I SE ME N T, BULK RIDE
LOAN MELA,
TEST RIDING,
MILEAGE CHANGE
 WHAT ARE YOUR SALES STRATEGY ?
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HERO’S H O N D A’ S BAJAJ’S
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ANSWER ANSWER ANSWER

EXISTING WEEKLY CUSTOMER

CUSTOMER MARKETING, KAHI OR NA
CALLING, ACTIVIT Y REGION
EXCHANGE ON WISE
J AY E .
LOW DOWN
PAYMENT
 WHAT ARE YOUR SALES STRATEGY ?
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ANSWER
ENFIELD’S
ANSWER

UNDERSTAND
CUSTOMER
NEED,BUDGET, BENEFIT PREFER
PROFILE,INCOME,
AGE.
F I N A N C E FAC A L I T Y,
OLD VEHICLE,
CUSTOMER
CUSTOMIZATION,
AFTER SALES
SERVICE
 HOW DO YOU DEAL WITH CUSTOMER ?
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HERO’S H O N D A’ S BAJAJ’S
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ANSWER ANSWER ANSWER

PRODUCT D I SCOUN T, CUSTOMER KAHI

KNOWLEDGE, PRODUCTION ON OR NA JAYE
BE N E FI T, CUSTOMER
EXTEND DEMAND.
W A R R A N T Y,
SATISFACTION
LEVEL
 HOW DO YOU DEAL WITH CUSTOMER ?
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ANSWER
ENFIELD’S
ANSWER

COMPENSION COMFOR T,
DESIGN,
VINTEGE LOOK,
MINDSET
 WHAT IS YOUR COMPANY’S FUTURE PLAN ?
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HERO’S H O N D A’ S BAJAJ’S
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ANSWER ANSWER ANSWER

GEARLESS (SCOOTER) CHAGING BIKE, P L AT I N A 110 C C ,

NEW VERSION, SEAT PUSH, PULSAR 125 CC,
COMPANY FOCUS ON- BATTERY C T- 10 0 > 110 C C
111 C C D U E T,12 5 CC
MESTRO, PLEASMA
110 C C ,
CAPTURE MORE
CUSTOMER,
UPGRADFATION IN
PRODUCT.
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T VS’S R OYA L
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ANSWER
ENFIELD’S
ANSWER

BATTERY SUPPORTED B S V I T E C H N O L O G Y,
BIKE, 750 CC LAUNCH,
B S V I T E C H N O L O G Y, BULLET.
R R 310 R AC I N G
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Revenue Revenue Revenue
34,658 crores INR 15.36 lakh crores JPY ₹31,804 crore
US$5.0 billion, 2018 (US$4.6 billion)
2019 (2019)
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Revenue Revenue
₹20,185.43 crore ₹8,965.00 crore
(US$2.9 billion) (US$1.3 billion)
(2018-19) (2018)
HERO HONDA BAJAJ
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FUTURE PLAN FUTURE PLAN FUTURE PLAN
GEAR LESS ELECTRIC BIKE, PLATINA 110
(SCOOTER) BATTERY BIKE PULSAR 125
SECTOR CT-100 & 110
DUET 111
MESTRO 125
PLASMA 110
 TVS R.E
4 5

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FUTURE PLAN FUTURE PLAN
BATTERY BS VI
SUPPORTED BYKE, ROYAL ENFIELD
BS VI, R R 310 750,
BULET
WITH MR.AMIT SHARMA (SENIOR WITH MR. KULDEEP (SM-TVS)
SALES MANAGER ‘HERO’)

WITH MR.NEERAJ (SENIOR SALES MANAGER-’ROYAL ENFIELD’)

WITH MR.ANKIT PATEL(SENIOR SM-’BAJAJ’

WITH MR.NITIN SAGAR(SALES

EXECUTIVE-’HONDA’)
THANK YOU