How do these artists attract their

audience?
Ziggy Albert’s Instagram
page
One way the artist Ziggy Alberts used his social media to
connect with his audience, is his use of videos. Thanks to
the Instagram's IGTV feature, longer and more well edited
videos can be posted to the app. In these videos, Alberts
has home video style clips of his travels on his current tour,
song covers, or pre gig chats. This creates a personal
persona for the artist and shows that he actually cares to
update his audience with not only tour dates or
merchandise drops, but also little things that happen
along the way. Additionally, all this content is free to see,
while other bands has ‘behind the scenes of tour’ content
blocked behind a pay wall.
How do these artists attract their
audience?
Cat Clyde’s music video
Cat Clyde’s music video for ‘So Cold’ is dark and mysterious, matching the slow beat of her song. The
video has no performance, seemingly leaving narrative as the only option to label the video. However, the
narrative of the video is very vague and repetitive, as if we are stuck in the same cycle of events, making
the video seem simple when the narrative is clearly anything but. A key item in the video is the painting
known as ‘Judith and Holofernes’ by Caravaggio, based on the myth of Judith, a women who was raped
by a soldier Holofernes. After, Judith tricked the man that her household’s fortune was down the garden
well. She led him there and when he leaned over the edge of the well then she pushed him in, keeping
him there by throwing rocks down the well. This image is seen throughout the video and, towards the end,
is seen to be burning. Due to the themes surrounding the painting and the uneasy narrative showing a
suspicious looking old man, leering at the camera, the implied narrative could be one of sexual assault or
violence. This is never confirmed nor denied, as Clyde goes onto say in an interview with ‘When The Horn
Blows’- “There is no message the video is trying to convey, and I hope people take whatever they want to
take from watching the video.” only confirming that the director was inspired by “the idea based on 70's
female revenge movies.” This firmly puts the true meaning of the narrative in the audiences hands, giving
them only a basic outline and basically telling them to go wild with ideas. This allows and engages an
audience to another level, giving the fan base Clyde has to create their own theories or predictions of
what the message of the video is about; sparking conversation and debate.
 How do these artists attract their
audience?
Jacob Colliers ‘In My Room’ album marketing strategy
The Orchard employed their marketing and audience development team to help boost Jacob Colliers
debut album. Collier, much like my fictional artist, started off with home made videos on YouTube,
posting covers of jazz songs until a few, like his cover of Stevie Wonder’s ‘Don’t you worry ‘bout a thing’
went viral. Due to his roots on Youtube, the Orchard’s marketing team honed in on the idea of joining
people together personally. Collier started his own project #Iharmu which was done through Patreon.
When a fan donated $100 to the production on the albums Patreon page, they could send a short clip
of them singing. After all the clips were collected, Collier used his editing technique of split screen mixed
with matching harmonies to make their own acapella song all together. The title of the album is also
called ‘In My Room’ because that is where the whole thing was written, recorded and mixed by Collier.
This all together reinforces just how down to earth they make Collier appear to be. Despite him being
labelled as a “prodigy” by stars like Quincy Jones, the Orchard endeavours to project an atmosphere of
comfort and knowing onto the audience that may have seen him grow from just doing covers in his
bedroom on Youtube, to producing full albums in his bedroom- showing how people don’t have to
change once they get famous.