ADMIN

SUGGESTIONS FOR
SOCIAL MEDIA
Facebook
Problem

Active Facebook Handle

Name: sintexindustries
Likes: 42843

Other Facebook Handle

Name: Sintexplastics
Likes: 1022
Solution
If admin rights are with us than delete the duplicate page or reclaim the page by
changing the name. And providing proof to Facebook. Mark the original page
“Official”
Youtube
Problem

Active Channel Name: Sintex Plastic Technology Ltd

Subscriber: 7
Videos: 2 (Only save the river film)

Other Sintex Channel Name: Sintex Plastics

Subscriber: 134
Uploaded Videos: 9 (Include old TVCs)
Threat
There is another channel with Sintex official name. Our official Channel is not
coming in top search when we type Sintex in search bar.
Twitter
 Suggestion

All the official handles should have one name i.e SintexPlastics with official mark
 Suggestions For Website
• We can have one landing page where we can have two tabs Sintex Plastics and Industries. All the
common links which we have used in plastics and industries (About us, Journey, group companies,
sustainability, investor etc.) can be kept at home page.
• If possible we can have consumer friendly content/interesting copy in the website.
• We can avoid stock photos or use Indian faces or conceptual pics. Relevance of images with copy
is missing in most of the tabs in our current website
• Journey should be with old pics
• Lot of images are getting repeated like financial report and journey pic. Pics are irrelevant to
content
• We can shift global network in contact us tab
• Product page can be improved with interesting pic
• We can add e-catalogue of our product brochure with business enquiry e-mail ids/contact details
of concern person
• Awards are missing in drop down menu of About us in sintex plastic –site
• We have some interesting pics in EVENT page.
• In videos can we have two-three sub categories like Ads | News | Installation
• In career tab “Our People” image is getting repeated. Copy of work culture seems weak
• Conceptual Image on each tab is taking lot of space
• Chairman’s message should be highlighted separately/highlighted as quote
• E-Product catalogue should be available on website
• Sustainability page can be more informative with actual facts and events
• Logo’s of key patrons can be incorporated as OUR PATRONS i.e chanel, Indigo, Air France etc.
 Sintex Digital Plan – Advantages

With a vast majority of the target audience using digital medium to connect, search and shop,
having a good INTEGRATED digital presence for the company becomes of utmost importance.
Sintex having a strong digital presence will establish the company’s hold on the digital audience and
reach them more easily. Digital presence will also help the brand image in following facets-

• Social media posts on products would give the audience an insight into the company’s vast range
of product verticals/ products and increase brand reach (as ATL campaigns for all product
categories is not feasible)
• Active effort at targeted digital marketing and advertising to relevant Influencers/Consumers shall
help in adding to company’s revenue generation
• Websites and social media portals (Facebook, LinkedIn, Twitter, YouTube) will help engaging with
trade partners (existing as well as new)
• Social media platforms will also provide users an easy channel to seek immediate help from the
company’s representative i.e. service issues, etc.
• Queries posted, if dealt timely, will help in online reputation management
• Website enlisting the various products, showcasing the partnership with existing B2B customers
 Sintex Digital Plan – Advantages

• Facilitate interaction with the audience by constant on-site engagement (through website), off-
site engagement (blogs with cross-links) and social posts
• ROI better than traditional marketing as interaction with audience would be brought about more
effectively
• Reaching the influencers through a niche targeting of audience
• Campaigns will increase brand favorability amongst the end users by showcasing the causes the
company relates to i.e. CSR activities
• Increase in lead generation through-
 Through targeted ad campaigns on Social media network
 Showcase page on LinkedIn highlighting the product range
 Sintex Digital Plan – Advantages

• Target conversion by actively playing on brand strength and product variety

• Recruitments on different positions would be dealt more effectively by posting job openings on
website and cross-posting it on other social media platforms
• Search Engine Optimization would redirect the prospective users of Sintex to the right landing
page
• Positively influence the digital brand rank through SEO and content management

Overall, digital marketing will aim at increasing revenue generation through targeted
engagement with Influencers / Consumers; and raising brand awareness for lead generation,
across our multiple product categories.
 Social Media - Existing

1 Facebook - Posts Post updates on Sintex Products to gain engagement

around the products and increase awareness about them.
2 Twitter Posts Reaching digitally smart niche audience through posts and
targeting their behavorial pattern to influence marketing
decisions

3 LinkedIn - Posts Reaching B2B/Corporate decision makers for positively

influencing company's revenue generation and increase
lead building

4 Facebook - Ad 1) Targetting maximum reach of B2C / Influencers/ B2B

decision makers 2) Increasing brand awareness amongst
end users 3)Increasing brand reach and awareness

5 Twitter - Ad 1) Targeting influencers and upper management decision

makers by targeting their social behavior 2) Adding the
digital support to sales funnel 3) Conducting lead
generation activities and increasing product awareness
 Social Media - Existing
6 Facebook - Campaign 1) Obtaining positive traction around new product launch by engaging brand
followers 2) Increasing top-of-mind awareness regarding the brand amongst end-
users 3) Creating engagement around subject-related topics

7 Twitter - Campaign 1) Gaining positive amount of viewership during product launch 2) Reaching social
influencers through cause related campaigns to build a positive brand image 3)
Interacting with Twitter audience to reach maximum brand traction

8 LinkedIn - Campaign 1) Reaching B2B/corporate decision-maker audience through product campaigns

2) Positively impact LinkedIn lead generation motif 3) Corporate campaigns will
showcase product strengths and help in revenue generation

9 WikiPedia Updates 1) Creating a digital timeline of company's evolution 2) Making a library of all
important Sintex related facts and enlisting the various product categories 3)
Letting the digital target-audience get relevant information related to brand

10 YouTube To promote films, installation videos,

product launches, Corporate, etc.

11 SEO SEO will influence the search engine rank of the company by targeting niche
keywords in order to increase product and brand visibility across different
segments
Social Media Marketing - Suggestions
• We can target ads to people based on how and when they engaged, and create an
experience that is relevant to where they are in the process of investigating our products.
• Improve our reach by running ads across multiple media like Facebook, Instagram, etc.
Here are some ideas for the kinds of things we might post to our wall:
• Links to articles related to our company or our industry
• Links to our blog posts
• Coupon codes for fans to save on our products
• New product announcements
• Links to online tools our fans might find useful
We need to make sure that our posts are useful, engaging and possibly shareable
Ask our Fans Questions
• Getting our fans involved with our page is a great way to engage & inspire loyalty.
• Asking open ended questions/opinions on a new product idea or project can be a good
way to convince our fans that our company cares about what they want.

Generating Leads on Facebook

We need to use Facebook for lead generation. In short, a lead is a person who has
indicated interest in our company’s product or service by giving their information in some
way. Typically, this means they filled out a form for an ebook or requested info/demo of
our product. For eg. We can give ideas on Interior designing for PS/FMD products.

To turn our Facebook fans into paying customers, we’ll need to be strategic about posting
content that directs to a form. For example, we could post:
• Landing pages for offers
• Blog posts that we know generate a lot of leads based on historical
conversion rates
• Videos to promote lead generation offers
• Facebook Live to remind people to register for an upcoming event like
upcoming SGA meets, Dealer meets, etc.
• We don’t want every piece of content you post to be lead generation,
but experiment with a content mix that works for your business.
• We need to always check - Is our copy engaging enough? Are we
targeting the right people? How much should we spend in a particular
campaign/ad?
• Before we create an ad, we need to choose an objective out of three categories: awareness,
consideration, and conversion. Our aim should be to drive lead generation & conversion.

• Try Facebook Offers to capture attention. Facebook Offers us promote a deal exclusively to
Facebook users. Try using an offer to give away an item – maybe an ebook, useful catalog, video,
etc. – in exchange for an email address. Or create an offer or discount to be redeemed by them.
• Include a clear and direct call to action. Include a call to action in the body text of our Facebook
paid ad to encourage FB users to take desired action.
• Use our Facebook ads to highlight special deals. Facebook paid advertising can be used to call
attention to our latest deals and sale events, if any.
• Host a Contest. Hosting a giveaway or contest on Facebook can drive engagement and sales.
• Update our cover photo. Change our Facebook cover to mix things up. Changing a cover photo to
reflect a season or time of year shows fans that you are making an effort to be active and stay
relevant.
• Share testimonials on Facebook. Testimonials are always powerful. However, it’s good to think outside the box
when delivering testimonials on a social network. Rather than bland words, incorporate photos, videos, etc.

• Ask questions! Facebook users love to get their voices out and feel heard. Try incorporating questions or
surveys into our posts for engagement. Keep the questions simple though – no one feels like filling out complex
details on Facebook.

• Participate in fun themed posts: Joining in on weekly movements like #FridayQuiz or posting about holidays
gives us a chance to have fun with fans.

• Share exclusive content for Facebook fans. Posting special content just for fans on Facebook adds a sense of
exclusivity and belonging for our following. Post information or tidbits they might not find elsewhere. This will
make them come back to our site.

• Share fan-created content. Sharing fan-made content is a great way to bolster a true sense of community
among your followers. It shows that you care and makes fans feel valued and appreciated – who doesn’t want
that?
Have users “vote” with the Like and Share buttons.
Ask users to choose option A or option B, with a vote for A as a “Like” and a vote for B as a “Share.”
We’ll get some of both and will broaden our post reach and engagement quite a bit.
Some common business goals for Facebook brand pages:
• Drive referral traffic back to our blog, website, or landing pages.
• Strengthen brand awareness.
• Build a relationship with our audience with strong engagement.
• Provide customer service.
• Generate leads and conversions.

Leverage the Existing Traffic to Your Site

Our website can also function as our storefront where people buy our products or learn more about
our services.
• We can easily leverage the existing traffic on our site by putting social media icons that can be
seen and clicked, which are direct links to our Facebook page and any other social media account
pages we have
• Facebook ads can help create our campaign depending on the results we want to gain. Use
Facebook Ads in an intelligent manner to promote focused Verticals/new products or offline
schemes. We can use various types of Ads depending on our objectives:

• Facebook Page Engagement— Ads that boost our posts and increase likes, comments, shares,
video plays, and photo views

• Facebook Page Likes— Ads to build our audience on Facebook

• Clicks to Website— Ads to encourage people to visit our website & buy our products

• Website Conversions— Ads to promote specific actions for people to take on our website

• Offer Claims— Ads to promote offers/schemes, etc.

Think Outside the Box and Create Facebook Contests

People love contests and free stuff. Doing a Facebook contest for our fans will give us higher
engagement scores and activity. A simple “caption-this-photo” contest can bring in many times
more connects than regular posts. Currently, we’re doing basic product posts only, due to which our
engagement level is low.

We might consider to give one of our products as a prize, for eg. our FMD product, one every week.
Email Marketing - Suggestions
• Тhe first thing we should do when we have a new subscriber on the
list is send them a greeting message for joining us aboard. This
practice puts the foundation of a strong, warm and lasting customer-
brand relationship.
• Special offer right after sign up. Don’t delay sending an offer to your
new subscribers! The success of this tactic is due to the still fresh
customer experience with the brand.
Use segmentation
• Segmentation can significantly boost your open and click-through rates, and
it will also improve your sender reputation.

An early bird offer (eg. a discount for early purchase or free installation of
product), sent to a segmented group of recipients who expressed previous
interest in our products/service can drastically improve the numbers of
opens/clicks.

The key to a successful email marketing campaign strategy is relevance. It all

starts with getting to know our audience and offer them relevant content.
Update Website – Key points to take care
Our proposed PPC site needs to be customer-centric. We need to provide the information visitors
seek and to present it in an interesting, organized fashion.
• Clear navigation.
Organize our pages into logically-named categories and use standard terms on our menu. Visitors
don’t want to guess where to go. They don’t want to analyze what we mean. And they don’t have
the patience to search.
• Avoid industry jargon & use conversational English.
Don’t use words or phrases that your visitors may not recognize. Use familiar terminology.
• Provide all the relevant information.
When people search the web, they’re seeking answers. If our site doesn’t provide the relevant
info/ facts, the visitor will move on to the next one in the search results.
• Make our home page a to-the-point summary.
Since our home page is the most common entrance to our website, it should describe how customers
will benefit from our content, products, or services. If visitors can’t quickly figure out what’s in it for
them, they’ll click that back button & go elsewhere.

• Create unique landing pages for specific topics.

While we might want everyone to come through the front door, the home page of our website, that
might not be the best strategy. A more targeted approach may be to create landing pages that speak to
specific subjects. If someone is looking for information on say our CSP products, he should land on our
page that is dedicated to that subject.

• Use visuals and create a visual story.

Visitors want to see what they’re buying and who they’re buying it from.
• Include trust-building content.
Explain why our company is uniquely qualified to provide its products or services. Provide some
details about our company’s history and achievements. Include a photo of the founders, old photos,
etc. We need to dedicate a page to testimonials or case studies. These third-party endorsements
hold weight. Customers buy from companies they trust.

• Keep our website up to date.

If our content isn’t current, then our site loses all credibility. Continually update our site, add to it
and remove any information that is obsolete.

• Use a straightforward layout.

Clean, simple and organized works best. Avoid clutter. The more intuitive, the better, so visitors can
easily find what they need.

• Make it easy for visitors to contact us.

Put our contact information in multiple places so it’s easy to find. It should always be just one click
away. Don’t make visitors work too hard to reach us. They might not bother, and we’ll lose them.
• Keep forms simple.
If our website includes a form, ask the fewest questions possible. Visitors hate completing all those
fields, (don’t we all?),

• Include a call to action on nearly every page.

Tell visitors what we would like them to do next. Lead them down the path to a sale or to contacting
us. It’s great to be a quality source of information, but you also want visitors to know they can make
a purchase.
.
Ecommerce – Points to consider
Strategy Overview
We need to take care of the foll. For our Ecommerce business:
• Business Objectives - what do we want to achieve? What value do we want to provide? What
products/services/verticals we want to market?
• Business Model - how will we achieve those objectives? Will Ecommerce be thru’ our own site or
thru’ popular E-commerce sites or a mix of both?
• Tactical Deployment - what do we need to do to achieve those goals?
• Marketing Requirements and Goals - how will we reach your target customers?
• Content Gathering and Management - Who will do this and how?
• Fulfilment and Logistics - Managing our inventory and getting it to customers
• Financial Management and Payments - including security management
• Social Media - strategies to connect with our customers
• Platform & Technology - what requirements does our business have to achieve the goals above?
• Mobile Commerce
Strategy Tasks

• Make sure we know our market - it's best to check in with target customers throughout the start-up
process to ensure our strategy resonates with the value you are seeking to provide.
• Multi/Omni-channel - What is important to our customers? Physical presence? Clicks and mortar?
• Integrate the shopping experience - customers want to feel they are dealing with us so all avenues
through to a final sale should feel integrated from their perspective.

• How we will deal with

• Content - creating it and keeping it up to date
• Pricing & inventory - regular updates and fresh inventory & avoid clash with trade
• Logistics - getting our products to our customers
• Service & support - how do our customers get help from?
• Payment & refund/returns - what will be our policy?
• Security - how will we manage credit card and payment security?
• Develop an easy-to-use purchase process - minimise clicks and concerns for our customers
• Consider customer relationship management and personalisation - how will we get and
stay connected with your customers?
• Make sure that we select a scalable platform or solution - will our technology grow as you
do?
• Make sure we have a team in place - either staff or support from vendors, associates,
partners.
• Marketing campaigns and requirements - how will we market your business? Online only?
SEO/SEM, etc.
• Integrate to external systems, suppliers or logistics - what efficiencies do we need to make
sure we are focused on growing our business and don't spend all our time in it on day-to-
day tasks?