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  • Galanz: Presented By-Shivani Singh Vamakshi Shrimi Aditya Maan Ankit Tandon Diksha Agarwal Jatin Saini

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    Galanz is a Chinese appliance manufacturer founded in 1978 that initially produced down feather products and entered the microwave oven business in 1992. It invested heavily in research and development starting in 1997 and began designing and producing its own magnetrons in 2000. Galanz utilizes cost-cutting mechanisms and full utilization of its labor force to maximize production capacity and innovation while facing challenges from centralized decision-making, prioritizing original brand manufacturing over original equipment manufacturing, and coordinating production with research and development.

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    Galanz is a Chinese appliance manufacturer founded in 1978 that initially produced down feather products and entered the microwave oven business in 1992. It invested heavily in research and development starting in 1997 and began designing and producing its own magnetrons in 2000. Galanz utilizes cost-cutting mechanisms and full utilization of its labor force to maximize production capacity and innovation while facing challenges from centralized decision-making, prioritizing original brand manufacturing over original equipment manufacturing, and coordinating production with research and development.

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    26 views8 pages

    Galanz: Presented By-Shivani Singh Vamakshi Shrimi Aditya Maan Ankit Tandon Diksha Agarwal Jatin Saini

    Uploaded by

    diksha Agarwal
    Galanz is a Chinese appliance manufacturer founded in 1978 that initially produced down feather products and entered the microwave oven business in 1992. It invested heavily in research and development starting in 1997 and began designing and producing its own magnetrons in 2000. Galanz utilizes cost-cutting mechanisms and full utilization of its labor force to maximize production capacity and innovation while facing challenges from centralized decision-making, prioritizing original brand manufacturing over original equipment manufacturing, and coordinating production with research and development.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    GALANZ

    Presented By-
    Shivani Singh
    Vamakshi Shrimi
    Aditya Maan
    Ankit Tandon
    Diksha Agarwal
    Jatin Saini
    Background of the Company
    Name Galanz
    Headquarter Shunde, Guangdong
    Initial Production Down Feather Products
    Founded 1978
    By Liang Senior
    1992 Entered into Microwave oven Business
    1997 Invested in R&D
    2000 Designed and produced its own magnetronss
    CASE
    SUMMARY
    Good Practices
    • Cost
    • Innovation
    • Transformation
    • Cost-Cutting Mechanism
    • Production Capacity
    • Full utilization of labour force
    • Free production line transfer
    Bad Practices
    • Highly centralized decision making
    • OEM vs OBM
    • Low quality with less variety
    • Marketing channel & CRM
    Problems Faced
    • Cultural Differences
    • Customer Complaints
    • High priority Conflict
    • Synchronization between production and R&D
    Solutions
    • Marketing Strategy
    • More line managers
    • Demand & supply

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