Grilling up an empire

McDonald’s

Group
1. Widiyantih (20184920007)
2. Sefli (20184920001)
• Made by Dick and Mac in 1937 in San
Bernardino
• In 1955 Ray Kroc began buy McDonald's
franchises
• In 1961, Hamburger University launched
and bought McDonald's shares
• In 1991, McDonald's was present in
Indonesia
 Statement of the problem

With McDonald’s going global, how did they

manage their Franchising business all over the
world? What were they able to use in order to be
stable in the said business.
Areas of Consideration

• Internal Environment
• External Environment
Internal Environment
Strenghts Weaknesses

 McDonald's has a strong global

 Less competitive price
presence.
 only sell junk food
 brand recognition
 most products are made from
 cooperation with other
chicken
companies
 the existence of similar
 outlets placed in strategic
companies
areas
 Delivery order
Exsternal Environment
Opportunities
 companies can make online sales
 creating new products
 switch to local suppliers
 change the trend of eating habits
Threats
 Fast food chains aren’t really the
best choice because The obesity
rate that has increased over the
past few years
 Their competitors are great threats
because it would be their one way
of losing customers
analysis of strategy implementation
• future integration
• backward integration
• horizontal integration
• market penetration
• market development
• Product development
organisation structure
▫ Store manager
• asistant manager 1
• asistant manager 2
• Junior manager
• Trainee manager
• crew
challenges faced by MacDonald's in
running a business
• Bad food image
• Competitor
• Price
managerial skills
• Product
• Price
• Place
• Promotion
THANK YOU