Presented By:-

Group 6
Anand Milk Union Limited
Founded In 1946 in Anand, Gujarat. Amul spurred the White Revolution in India

Mission To stop the exploitation of the farmers by middlemen

Presence Over 50 countries, and in India alone has more than 7200 exclusive parlours

- In 1999, Amul was awarded the “Best of All” Rajiv Gandhi National Quality Award.
Awards
- Awarded the Guinness World Record for the longest running advertisement campaign.
 Product:-
 Diversification in their product line
 Amul marketed bottled water product named “JALDHARA” but
due to less potential in the market it turned out to be blunder.
 Pricing:-
 Their vision is to provide their products to end customers at the
best affordable rates.
 Low cost pricing
 Variety Of Amul girl and
media Use of pun

Amul food Chef of India

PROMOTION
festival contest

Strong brand Innovative

promotion hoarding
Presence in rural and Packaged ready to
sub urban areas eat foods like mithai

PLACE

Overseas Market,
Fresh plans to enter
Walmart to stock its
the Japan and
shelves with Amul’s
Sri Lanka market
product
 Mother Kwality
Britannia Cadbury
Dairy Walls
Developing Demand:
• Low cost price strategy
Distribution Network:
• Dry and cold warehouse
• Cash transaction through the supply chain

Umbrella Brand:
• Common brand for products

Third Party service provider:

• Core is milk processing and production of dairy
products