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 The Problem

The rapid growth of Web access

devices and cloud services
have combined to increase the
complexity of personal content
management

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 Before Primadesk
Cloud Chaos
Data

Device

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 The Solution

Primadesk Personal
Web Dashboard

 A consistent layer that simplifies accessing,

managing, and sharing personal online information
and media from any Web enabled device.
Multiplies productivity by enabling drag and drop
and search across cloud applications.

The Cloud…Simplified

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 After Primadesk

Data

Interface Access (SSO) Index

Primadesk
Search, Transfer, Manage

Device

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 Products
 Fotolink
 Facebook application to manage all your photos in one
place irrespective of where they actually are

 Beta released in June

 69000 monthly active users
 #1 photo upload/download application on Facebook

 Primadesk
 Application to consolidate, search and manage email,
photos and documents. Includes single sign on to more
than the top 100 web applications

 In internal testing
 Beta to be released Q1 2011 One View. One Click.
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 Current Fotolink Users

I just found out about fotolink and I love it!!!!

--Fotolink Survey respondent 9/23/10

I made an album called "all my exes" and was able to

move photos that I didn't want to lose but didn't want
to display to a public place. Thank you”
--Fotolink Survey respondent 9/10/10

I had a problem with uploading photo in FB, no solution ever met

till I found this brilliant application... Thank you very much for
your kind help....!
--Fotolink Survey Response 10/1/10
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 Market Drivers

4,000 in millions Growth in Web

3,500
Access Devices

3,000
1820 Phones
2,500
PCs
2,000
3.6 billion
500
1,500 combined by
1780 2013
1,000
1100
500

0
2009 2013

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 Market Drivers
Cloud-based application usage
 Facebook: 500 million users
 3 billion photos uploaded/month

 Gmail: 176 million users

 Yahoo Groups: 115 million users

 Twitter: 100+ million users

 Snapfish 60 million users

 HP photo sharing site

 Google Apps: 50 million users

 MS Office Web Apps: 20 million users

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 Experienced Team
CEO: Srinivasa (Venky) Venkataraman
 CEO, AppStream (acquired by Symantec)
 VP of R&D, Zone Labs (acquired by Checkpoint) The Primadesk execs
 Advisor, Kidaro (acquired by Microsoft) have been part of 9
CTO: Conrad Herrmann different acquisitions
 Co-founder & CTO, Zone Labs
 Distinguished Engineer, Surpass Common DNA of
(acquired by Borland) Primadesk management is
Zone Labs
CSO: Chris Weltzien •Acquired by Check Point
 Pres. & COO Exploit Prevention Labs in 2004 for $290 million
(acquired by AVG Technologies)
 VP Consumer Business, Zone Labs •Leader in consumer/SMB
security software
VP Marketing: Lisa Romano •Pioneer in freemium
 CMO CodeGear business model
 VP Marketing, Zone Labs
•From $0 to $40
Angel investors include Gregor Freund million/year in 4 years
(Co-founder and CEO Zone Labs) and
John Dean (Former CEO of Silicon Valley Bank)
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