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2th / 3rd June 2018

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Our Motivation
Vallecas, from its beginning as a independent city, has been considered part of the
suburbs of Madrid in spite of its proximity. Over the time, Madrid became bigger and
absorbed Vallecas as a new neighborhood. This fact has given locals an own identity.
Vallecas has welcomed people from the less thriving areas of Spain and, in the last year,
immigrants from all the world. So, in its veins runs blood of hardworking and humble
people who came to Madrid looking for a better future.
Nowadays the neighborhood has devepoled a small and medium scale enterprises, where
stand out the hospitality sector. This sector is composed by a large number of
restaurants and bars, so its offer is very mixed.
On the other hand, the neighborhood suffers the highest rate of youth unemployment
and one of the highest rate of school drop-out. Due to the sociological characteristics of
the residents families and the lack of sources given by the central administration, local
agents have decided to take the bull by the horns and do something about it.
 The organization
We are a team formed by member of The
Neighbourhood’s Association of Vallecas, The Local
Restaurant Guild and The Youth Association of
Vallecas which have decide to work together in a non-
profit way to carry out the first food festival in
Vallecas with the aim of raising funds to fight against
school drop-out youth unemployment
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Mission Vision
An exhibitions of the gastronomy offer of the neighbourhood
To show that in a humble neighbourhood it is possible the
restaurants.
existence of a vibrant gastronomic offer

Cookery workshops in charge of invited popular chefs and

To motivate the interest of the young people to the cuisine
grandmothers or grandfathers to show their traditional
world. Also to demonstrate the importance of the culinary
recipes.
heritage.
To promote Vallecas as neighbourhood with a exciting nightlife
Vermouth and cocktail tasting in charge of the bars of the to attract consumers attention. Also revitalize the famous
neighbourhood. vermouth and classical “madrileños” cocktails.

Tasting of exotic dishes and products elaborated by ethnic To show the multicultural ambiance and gastronomic offer of
restaurants the neighbourhood as a competitive advantage.

An exhibitions of the offer of hospitality and cooking school of To show young people the professional opportunities that the
Madrid f&b sector give them.
 Political Social Ecological
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Ageing of population
Vallecas is a The main and the most Great transport Problems with the
productive sector numerous
Spanish
Vestibulum
districts of the city conections with recycling system
of Madrid. is the hospitality population is adult the city centre: and the waste Constitution
nec congue sector people. taxi service and collection and laws.
tempus public transport.
It 3 neighborhoods. The highest rate of The highest rate of schemes.
general and youth foreign people of Lack of
Expanding areas Legal facilities
unemployment. Madrid. of industrial parks
medioambiental
Historically, the education. to the
Since the recovery and good roads
town hall has been of spanish A high rate of school Lack of green organization of
and rails ways.
governed by the left- economy, it has drop-out, low level areas to the events and for
wing parties seen a of superior enjoyment of
proliferation on formation and social entrepreneurs.
locals.
new commerces exclusion

Economical Technological Legal

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STRENGTHS WEAKNESSES
● A vibrant and dynamic population. ● Highest rate of unemployment (general and young).
● Taste in doing live in the streets. ● Social problems: poverty, social exclusion, ageing of the
● A big hospitality sector with a lot of types of restaurants and population, low level of formation, delinquency,...
bar. ● Lack of public services as green areas, health services,
● Multicultural atmosphere. cleaning services.
● Open-minded local residents.
● Great sense of belonging of neighbours
● The second district of Madrid with a high percentage of young
people.

OPPORTUNITIES THREATS
● Increasing trend for multicultural and ethnic restaurants. ● Reputation of being a conflictive neighbourhood
● Celebration of tradition and cultural heritage of the ● The social and economic problems could affect to the local
neighbourhood. demand
● Huge offer of ethnic shops to get foreign ingredients. ● The organization of the event needs a strong support of the
● Distinguished neighbours (chefs, politician) town all due to the lack of facilities.
● Increasing attention of bohemian and “hipster” movement
due to the multicultural atmosphere
● Having their own football team: Rayo Vallecano

PARTNERS
▫ Asociación Empresarial de
Hostelería de la Comunidad de
Madrid "la Viña"
▫ Gremio de restauradores de Madrid -
Sur
▫ Asociación de jóvenes Arco Iris
▫ Asociación para la infancia y la
juventud La Kalle
▫ Asociación de vecinos de Puente de
Vallecas
▫ Asociación de vecinos PAU Ensanche
de Vallecas
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COLLABORATORS
▫ Ayuntamiento de Puente de Vallecas
▫ Supermercado AlCampo
▫ Supermercado Mercadona
▫ Mcdonald's Puente de Vallecas
▫ Montaditos Albufera (franquicia de tapas)
▫ Granier panaderías
▫ Restaurante Diverxo
▫ Delegación del Partido Podemos - Madrid
Sur
▫ Escuela de Hostelería y Turismo de Lago
▫ Hotel Escuela de Hostelería de Colmenar
Viejo
▫ Hotel Ibis Madrid Sur
▫ Hotel NH Pacífico
▫ Peruvian, Ecuadorian, Dominican,
Colombian, Venezuelan, Bolivian, Ukraine,
Rumain, Russian, Chinese, Pakistan,
Senegalese and South African Embassies
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Activities Program
 Saturday 2dn June 9

TIME ACTIVITY PERSON IN CHARGE VENUE

10:30 - “Churros” and chocolate Breakfast Asociación de Churrerías de Vallecas Boulevard de Puente de
12:30 AM Show Cooking: How to do it Vallecas
12:30 - Granier Baker’s and Fabrica de Parque de las 7 Tetas:
13:30 PM Pastry classes for Kids Pastelería Luque, with the Campos de fútbol.
collaboration of E.S Albufera.
13:30 -
16:30 PM Food Exhibition and tasting of restaurant from Vallecas: Gremio de Restauradores de Madrid Parque de las 7 Tetas
Differents sections depending on the style of cuisine. Sur y Restaurantes Independientes
18:30 Fusión
-19:30 Cooking classes by David Muñós (3 Michelín start chef): David Muñóz and team, with the Ayuntamiento de
PM Creative, modernism and roots cuisine. collaboration of Javi Estévez Puente de Vallecas
(popular chef)
19:30 -
22:30 PM Cocktails and “castizas” tapas tasting from Madrid and all Restaurants from Vallecas and Hotel Parque de las 7 tetas
around the world. Ibis Madrid Sur + Hotel NH Pacífico.
21:00 -
Asociación de jóvenes Arco Iris and
23:00 PM Street Dance Competition: The winner will be awarded by Parque de las 7 tetas:
Asociación para la infancia y la
all included meal in the 3 Michelin Star Restaurant campos de fútbol
juventud La Kalle
Diverxo: Special Show of C. Tangana and Los chikos del
Maíz
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Saturday 3th June

TIME ACTIVITY PERSON IN CHARGE VENUE

Bares de Vallecas, in collaboration with Boulevard de Puente

10:30 - Latin American Breakfast and Coffee Tasting latin american Embassies de Vallecas
12:30 AM
Public employees from public services
of Vallecas
12:30 - Professionals from Vallecas exhibition: Public employees Parque de las 7 Tetas:
15:30 PM as local policeman, nurses from Ambulatorio de Vallecas, Campos de fútbol.
teachers from the public schools talk with young people Restaurants from Vallecas
to explain their job and motive them.
13:30 - Parque de las 7 Tetas
16:30 PM All around the word Food Trucks and Paella Popular Escuela de Hostelería y Turismo de
Lago y Hotel-Escuela de Colmenar Viejo
18:30 - Escuelas de Hostelería y Turismo exhibitions: information Parque de las 7 tetas
19:30 PM and professional offer. Show cooking and tastings. Asociación de vecinos de Vallecas y
Asociaciones de jovenes La Kalle y
19:30 - Sweet and sparkling evening: Vermouth tasting and ARCO Iris Parque de las 7 tetas:
21:30 PM Popular Party with traditional dances and Pachangueo campos de fútbol
Awning: Special Show of La Vallekana Sound System and
Kid Kkeo
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GOALS
2th June

Event Goal

“Churros” and chocolate Breakfast To join together families and neighbors to enjoy a traditional “madrileño”
Show Cooking: How to do it breakfast.

Pastry classes for Kids To encourage the cooking pleasure in kids.

Food Exhibition and tasting of restaurant from Vallecas: Through this activity we achieve: joining families and hired young people.
Differents sections depending on the style of cuisine. They could discover the satisfaction of the face-to-face service.

Cooking classes by David Muñós (3 Michelín start chef): Creative, Motivational speech of a Vallecas’ son and a young “madrileño” chef.
modernism and roots cuisine. Encouraging young people to follow their dreams and the love for the cooking.

Cocktails and “castizas” tapas tasting from Madrid and all around the To join together young people and elder people from the hood. Tasting
world. traditional and fusion cocktails

Street Dance Competition: The winner will be awarded by all included To entertain young people and give them new options to avoid bad habits.
meal in the 3 Michelin Star Restaurant Diverxo
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GOALS
3th June

Event Goal

Latin American Breakfast and Coffee Tasting Breakfast to integrate neighbors with differents origin to celebrate the
diversity and multiculturalism. Also tasting the traditional art of making
coffee.

Professionals from Vallecas exhibition: Public employees as local Real cases: To encourage young people to follow a professional career and
policeman, nurses from Ambulatorio de Vallecas, teachers from exchange opinions with real professionals.
the public schools talk with young people to explain their job and
motive them.

All around the word Food Trucks and Paella Popular Great Meals with popular prices affordables to humble people

Escuelas de Hostelería y Turismo exhibitions: information and To inform young people about hospitality and tourism career and to explain
professional offer. Show cooking and tastings. them about publics aid and studies financiation.

Sweet and sparkling evening: Vermouth tasting and Popular Final Event: To celebrate the neighborhood living.
Party with traditional dances and Pachangueo Awning
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PRESS RELEASE
“Gastronomic and Youth Festival in Vallecas”
The most diverse food festival in Madrid

Madrid, June 2 and 3, 2018. The union of forces of The Neighbourhood’s Association of Vallecas, The Local Restaurant Guild and The
Youth Association of Vallecas, have given rise to the most diverse and unique food and youth festival in one of the most vibrant
neighborhood of Madrid, VALLECAS.

In the emblematic park, “7 Tetas”, a place where people of all ages join together to spend their free time, it take place the most colorful
and youthful event focus on the cultural richness of the neighborhood and the promotion of youth employment.

The event consists on the celebration of different activities as tasting of the gastronomic offer of the Vallecas’ restaurants, show
cookings and masterclass presented by famous chefs, presentation of the professional offer from the hospitality and tourism schools
of Madrid, parties and others, during two days.

Our non-profit organization invite to the general public to come and join us to celebrate the multiculturalism of our neighborhood
and, through the hospitality sector, giving young people multiple opportunities to build a professional career.

You simply must to come and enjoy our diverse gastronomic offer, themed parties, masterclasses and others! ….Where the fun never
ends!

To get more information, click on the following link: www.foodandyouthinvallecas.org

Press contact
Name: Lisset Loli Padilla
Mobile +34 675102923
Email: llp15@foodandtyouthinvallecas.org
Press Kit: www.foodandyouthinvallecas.org/pressrelease
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THE COUNT DOWN TO THE MOST EXCITING EVENT IN VALLECAS…

0 3 2 3 1 8 0 0
DAYS HOURS MINUTES SECONDS

HOME
About us program Venue contact PRESS KIT

www.foodandyouthinvallecas.org
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Co-sponsored by the restaurant DiverXo (by David Muñóz)
and The Youth Association of Vallecas

Create your own street dance crew and participe

The winner will be awarded by a 3* michelin star dinner in the
restaurant diverxo and named as “the best crew of the block”
Register now in www.foodandyouthinvallecas.org
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VIP and press event strategy

VIP’S:
● Politicians: Pablo Iglesias (PODEMOS), Manuela Carmena (Ayuntamiento de
Madrid)
● TV Starts from Vallecas: Cristina Pedroche, Jorge Javier Sanchez, Angel
Nieto, Los chunguitos, David Muñóz (chef)
● Ambassador of foreign communities with the highest rate of population in
Vallecas

EVENT STRATEGY
● Publicity in local restaurants and drogueries
● Local press: advertisement
● Local radio
● Social media of the event: webpage, instagram, twitter, facebook
● Vallecas city council webpage
● Embassies webpages
● Advertisement in the streets.
 Venue Material Quantity Price per day Total Price/Day 17
● Carpa 3x3 m ● 5 ● 100 ● 500
“Churros” and chocolate ● Mesa 90x90 ● 30 ● 5,25 ● 157,5

Breakfast ● Silla Bistrot ● 250 ● 0,90 ● 225

● Tarima regulable ● 2 ● 9 ● 18
● Mesa Presidencia bel ● 1 ● 18 ● 18
Pastry classes for Kids ● Sillas ● 80 ● 0,90 ● 72
● Mesas ● 40 ● 4,70 ● 188
● Carpa 3x3 m ● 5 ● 100 ● 500
● Mesa 90x90 ● 30 ● 5,25 ● 157,5
● Silla Bistrot ● 250 ● 0,90 ● 225
Food Exhibition and tasting of ● Plato llano ● 300 ● 0,19 ● 57
Plato sopero 300 0,19 57
restaurant from Vallecas: ●
● Tenedor
●
● 300
●
● 0,19
●
● 57
● Cuchillo ● 300 ● 0,19 ● 57
● Cuchara ● 300 ● 0,19 ● 57
● Tarima regulable ● 2 ● 9 ● 18
Cooking classes by David ● Mesa Presidencia bel ● 1 ● 18 ● 18
● Sillas ● 80 ● 0,90 ● 72
Muñós (3 Michelín star chef) ● Mesas ● 40 ● 4,70 ● 188

● Carpa 3x3 m ● 5 ● 100 ● 500

● Mesa 90x90 ● 30 ● 5,25 ● 157,5
● Silla Bistrot ● 250 ● 0,90 ● 225
Cocktails and “castizas” tapas ● Plato llano ● 300 ● 0,19 ● 57
Plato sopero 300 0,19 57
tasting ●
● Tenedor
●
● 300
●
● 0,19
●
● 57
● Cuchillo ● 300 ● 0,19 ● 57
● Cuchara ● 300 ● 0,19 ● 57
● Tarima regulable ● 2 ● 9 ● 18
Street Dance Competition: ● Mesa Presidencia bel ● 1 ● 18 ● 18

● Cubos de basura ● 5 ● 3 ● 15
All day Material ● Carpa 3x3m ● 1 ● 100 ● 100

Total 1ºDay =3675,5 E

 Venue Material Quantity Price per day Total Price/Day 18
● Carpa 3x3 m ● 5 ● 100 ● 500
Latin American Breakfast and ● Mesa 90x90 ● 30 ● 5,25 ● 157,5
Coffee Tasting ● Silla Bistrot ● 250 ● 0,90 ● 225

● Tarima regulable ● 2 ● 9 ● 18
Professionals from Vallecas ● Mesa Presidencia bel ● 1 ● 18 ● 18
exhibition ● Sillas ● 300 ● 0,90 ● 270

● Carpa 3x3 m ● 5 ● 100 ● 500

● Mesa 90x90 ● 200 ● 5,25 ● 1050
Silla Bistrot 700 0,90 630
All around the word Food Trucks
● ● ● ●
● Plato llano ● 700 ● 0,19 ● 133
and Paella Popular ● Tenedor ● 700 ● 0,19 ● 133

Escuelas de Hostelería y Turismo ● Carpa 3x3 m ● 10 ● 5 ● 50

exhibitions
Sweet and sparkling evening: ● Carpa 3x3 m ● 5 ● 100 ● 500
● Mesa 90x90 ● 30 ● 5,25 ● 157,5
Vermouth tasting and Popular ● Silla Bistrot ● 250 ● 0,90 ● 225
Party with traditional dances and ● Plato llano ● 300 ● 0,19 ● 57
Pachangueo Awning: Special ● Plato sopero ● 300 ● 0,19 ● 57
● Tenedor ● 300 ● 0,19 ● 57
Show of La Vallekana Sound ● Cuchillo ● 300 ● 0,19 ● 57
System and Kid Kkeo ● Cuchara ● 300 ● 0,19 ● 57

● Cubos de basura ● 5 ● 3 ● 15
All day Material ● Carpa 3x3m ● 1 ● 100 ● 100

Total 2ºDay =4967 E

TOTAL 2 DAYS = 8642,5

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STAFF NUMBER COST PER HOUR HOURS AMOUNT

Manager assistant 1 0,0 30 0,0

Waiters 30 0,0 30 0,0

Cooks 45 0,0 30 0,0

Stewards 10 0,0 30 0,0

Technicians 2 20 30 1200

Support staff 10 0,0 30 0,0

Security night 3 15 24 1080

Security day 6 18 24 2160

Cleaning 10 0,0 8 0,0

Ushers pack 2 230 6 2760

TOTAL EVENT 7200

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INCOME
INCOME
City Council and Embassies 12,000€ (of which 9,000€ in kind)
Regional Development Council 3,000 €
Sale of merchandise 3,000€
Donations from local companies 3,000€
Sponsorship 10,000€

TOTAL 31,000€

EXPENSES
Coordination and management 3,000€
Temporary staff and volunteer trainers 6,000€
Infrastructure costs 9,000€ (of which supplied in kind by the City Council)
Other materials (including merchandise) 4,000€
Entertainment, music and DJ 4,000€
Hire of kitchen equipment 4,000€
Hire of public toilets 1,000€

TOTAL 31,000€
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Legal Aspect
Cuando por motivos de interés se autoricen en dichos lugares actos públicos, se deberán tomar las medidas necesarias para que, la
mayor afluencia de personas no cause perjuicio en las plantas y el mobiliario urbano de las zonas verdes municipales.

En todo caso, tales autorizaciones deberán ser solicitadas con la antelación suficiente para adoptar las medidas preventivas
necesarias.

En línea: realizando la solicitud a través del enlace ‘Registro Electrónico' disponible en ‘Tramitar en línea' (requiere identificación y
firma electrónica). Para más información: consultar la ayuda

Presencialmente: en las oficinas de registro municipales, así como en los registros de otras Administraciones Públicas. También
podrán remitirse mediante las demás formas previstas en el artículo 16.4 de la Ley 39/2015, de 1 de octubre, de Procedimiento
Administrativo Común de las Administraciones Públicas.

Documentación

● Solicitud en formulario normalizado, disponible en ‘Tramitar en línea' (Registro electrónico) y ‘Modelos de

formularios', indicando finalidad, duración, fechas y horario
● Plano de la zona afectada

INFORMATION SOURCE:
https://sede.madrid.es/portal/site/tramites/menuitem.62876cb64654a55e2dbd7003a8a409a0/?vgnextoid=9a4ba4f60020f210VgnVC
M2000000c205a0aRCRD&vgnextchannel=bcc637c190180210VgnVCM100000c90da8c0RCRD&vgnextfmt=default&target=enLinea