GOOD NEWS AND BAD NEWS

Presented by
• Fatima ali
• Ayesha ali
• Ahmed ali
• Areeb abbas
 INTRODUCTION

• A message is a short communication sent from one

person to another or the central theme or idea of
a communication.
• An example of a message is what you leave for
someone on an answering machine when you have
tried to call him and he wasn't there.
 GOOD NEWS MESSAGE

• Usually, Good News Messages are prepared

by the direct approach, which is also called
as good-news plan or CBO (Communication-
by-Objectives) approach. Actually,
these messages should let the reader
feel good and understand, what the reader
has offered to deserve such a pretty message.
 EXAMPLES OF GOOD NEWS
MESSAGES
•Thank you messages
•Recommendation messages
•Congratulatory messages
•Good will messages
 BAD NEWS MESSAGES

• A bad news message (or negative news message)

delivers news that the audience does not want to
hear, read, or receive. Delivering negative news is
never easy.
• a bad-news message is that conveys negative or
unpleasant information—information that is likely to
disappoint, upset, or even anger a reader. Also
called an indirect message or a negative message
 STEPS FOR DELIVERING GOOD
NEWS MESSAGE
1.MESSAGE PLANNING
2.DRAFT COMPOSING
3.COMPLETING MESSAGE
 EXAMPLES OF BAD NEWS
MESSAGES
•Recommendation refusals
•Adjustment refusals
•Request refusals
•Order refusals
News is like food, and it should be treated like food
by all parties involved in its consumption. Healthy
food contributes to a healthy body; good news
contributes to a healthy mind. Bad food leads to a
sickly body, and false or fake news contributes to an
ignorant, uncritical mind.
 6 STEPS PROTOCOL FOR
DELIVERING BAD NEWS
SPIKES model for delivering bad news is given below:

• Setiing
• Preception
• Inform
• Knowledge
• Emotions
• Strategy and Summary