PROPAGANDA

TECHNIQUES
Whose VOICE

guides your CHOICE?

How do you decide who is the best president?
Which the best toothpaste?
Looking for facts to back up your choice
is an excellent idea, but find out who is
presenting those facts…..
Are they facts or is the
advertiser using propaganda
techniques to persuade you?
OBJECTIVES:

At the end of the lesson the students should

be able to:
• Identify what is propaganda techniques
• Familiarized to the different propaganda
techniques, and
• Apply the propaganda techniques to the
activity.
WHAT IS PROPAGANDA?
 PROPAGANDA

• It is designed to persuade people.

• Its purpose is to influence & manipulate your opinions,

emotions, attitudes, or behavior.

• It seeks to “guide your choice” by exaggerating the truth

& using hidden messages.
 Who uses Propaganda?

• Military
• Media
• Advertisers
• Politicians
• You and Me
PROPAGANDA TECHNIQUES
 BANDWAGON

• This persuades readers to do something because many people are

doing it.

• Everybody is doing this.

• If you want to fit in, you need to “jump on the bandwagon” and
do it.

• The implication is that you must JOIN in to FIT in.

 NAME-CALLING

• It is to invoke fear in those exposed to the

propaganda, resulting in the formation of a
negative opinion about a person, group, or set of
beliefs or ideas.

• A link a person, or idea, to a negative symbol.

 TESTIMONIAL

• This uses a famous person to promote a particular

idea.

• A public figure or celebrity endorses an idea,

product, policy or a candidate.

• If someone is famous uses this product, believes

this idea, or supports this candidate.
 GLITTERING GENERALITY

• It is an emotionally appealing phrase so closely

associated with highly valued concepts and
beliefs that it carries conviction without
supporting information or reason.

• A commonly admired virtue is used, the opposite

of name calling links to a person to a positive
symbol.
 PLAIN-FOLKS APPEAL

• It is the use of ordinary people to promote a product or

service.

• The goal is to show that the product or service is

of appeal and value to everyone.

• This idea, product or a person is associated with normal

everyday people and activities.
 TRANSFER

• This associates the qualities of well known

person with a product.

• Well-respected symbols, quotes, or images

are used to convey a message.

• The message may not necessarily be

associated with them.
 CARD-STACKING

• It is a propaganda strategy which focuses on one perspective while suppressing

the other. For instance, only the opinions and experiences of those belonging to
one side are publicized while those of the other side are not.

• Making the best case possible for one side and the worst for the opposing
viewpoint.

• Attempting to lead the audience into accepting the facts as a conclusion by

“stacking the cards against the truth”
EXAMPLE OF CARD-STACKING
 FAULTY REASONING

• It occurs when the conclusion is not supported by

the data.

• Two common types of faulty reasoning are:

overgeneralization and drawing a conclusion
based on too little data.
 FEAR

• It plays on deep-seated fears, warns the

audience that disaster will result if they do
not follow a particular course of action.