Renault Triber

Page likes – 18 mn
Date- July 25
Post likes – 3.5 k
Comments – 83
Shares- 143
Pre launch posts to establish the fact that Renault Triber is a 7
seater and has space for everything. Comments were positive.
#wishihadspacefor contest (July 26- August 8)
• July 26 to August 8
• Renault Facebook page ran a contest
wherein people had to comment what
they wished to carry in their car but
couldn’t because of lack of space
• Top 6 given cash prizes upto 2.25 lakhs
• 1-2 posts per day
• Created a lot of engagement per day
• Concluded on August 8 establishing
the fact that Triber has space for
everything

Total no of posts – 13
Likes- 4.5 k
Shares- 1.5 k
Comments- 2.4 k ( mostly contest
entries)
Date- August 1
Post likes – 118
Comments – 9
Pre launch buzz was created by creating
events displaying Renault Triber in malls of
Delhi, Mumbai, Hyderabad and Bangalore,
Chennai, Kolkatta, Jaipur, Chandigarh etc
#discoverTriber

• August 13- 16
• 20 bloggers were called to experience Triber. The
influencers then posted about Triber on their
respective pages to reach out to a larger
audience
• Renault Triber Facebook page reposted the
content
• 24 posts in 4 days
• Likes – 5.5k
Comments- 326
#jamwithrenaulttriber

• Sept 4- Sept 19
• People had to post their rendition of
Vishal Shekhars composition in the
TVC to win vouchers worth 1.5 lakhs
• 8 posts in 15 days
• Likes- 3.1 k
Comments- 924 comments (mostly
contest entries)
Shares- 592