MATERIAL SELF

Cabarles, Ma. Joshiel Audrea V.

Escaro, Toni Olymph A.
Labios, Donna Mae B.
 According to William James:

There are three subcategories of

empirical self:

(a) THE MATERIAL SELF

(b)THE SOCIAL SELF
(c)THE SPIRITUAL SELF
 WHAT IS
MATERIAL/ECONOMIC SELF?

refers to tangible objects,

people, or places that carry
the designation my or mine
also constituted by our
bodies, clothes, family, and
 Two subclasses of the Material/Economic
self

•The Body self

•The Extracorporeal
(beyond the body) self.
 BODY SELF

Which is our body, for example

a person speaks of “my arms”
or “my legs”. These entities are
clearly an intimate part of who
we are.
 EXTRACORPOREAL SELF

According to Rosenberg (1979) the

extracorporeal self is referred as
the extended self. It includes all of
the people, places, and things that
we regard as “ours”. It can also be
referred as possessions.
Factors affecting the Material/Economic
Self

• MATERIAL
POSSESSIONS
• NEEDS VS. WANTS
• UTILITY AND
SIGNIFICANCE
 MATERIAL POSSESSIONS
• Signify aspects of one's sense of self
and identity
• One's sense of self and identity is
influential on how an individual
chooses to purchase his or her wants
and he or she makes economic
decisions that will address his or her
personal and social needs.
NEEDS VS. WANTS
 UTILITY AND SIGNIFICANCE
• UTILITY as how things serve
its practical purpose and
SIGNIFICANCE concerning
the meaning assigned to the
object.
 “I SHOP, THEREFORE, I AM: I HAVE,
THEREFORE I AM?”
• trend to report we are looking into
the world of CONSUMER
CULTURE.
• shopping has turned into a
lifestyle
• stopping us from finding true and
sincere happiness
• it says that, shopping often
works as a substitute for
something that we are missing
in life.
• concerns about what we buy
and what we choose to invest
in
Shaping the way we see ourselves: The role of
consumer culture on our sense of self and
identity
 Identity and Consumer Culture

• Argued that IDENTITY is a symbolic idea.

It is an image we build for ourselves
through social interaction thus a person's
identity is dynamic and context-dependent.
It is improved through communication with
others and through different ways that a
person interacts within the cultural
atmosphere and social relations.
THANK YOU