 the process of "getting the right

product in front of the right people at

the right time and for the right price."
What is Marketing Mix
 the collection of tools and
strategies a business will use to
do just that: get its products to
customers who are ready and
able to buy them.
 a business' overall game plan for
reaching prospective consumers and
turning them into customers of the
products or services the business
provides.
 Marketing strategy and marketing mix are
related elements of a comprehensive
marketing plan. While marketing strategy is
aligned with setting the direction of a
company or product/service line,
the marketing mix is majorly tactical in
nature and is employed to carry out the
overall marketing strategy.