FIRST VITA PLUS

DIGITAL PITCH

CHRYSELLE BASCON
JANELLE MARQUEZ
BERNADETTE PANDES
 • BRAND AUDIT
- Brand background
- Digital presence

• TARGET MARKET
• DIGITAL STRATEGY

agenda
 FIRST VITA PLUS is both vitamin and
vitality in a drink. It has energy boosting,
strength adding, and skin glowing effects
that makes wellness and wholeness within
arm’s reach.

Pioneer and market leader in the MLM

industry

the Established last 2002 and is owned and

brand
managed by Rhodora “Doyee” Tumpalan
DIGITAL IN THE PHILIPPINES

High number of High e-commerce spending

active digital users (fashion & beauty;
food & personal care)
owned
assets
owned
assets
 Lowest total social media following
compared to its competitors

owned
(Around 90k only)

assets
 Lowest total social media following
compared to its competitors

owned
(Around 90k only)

assets Lowest number of

engagements per post
competitors’
content

AIM GLOBAL
Focus on dealers
and their success
competitors’
content

NWorld
Focus on products
and dealers
competitors’
content

Frontrow
Endorser-driven
brand’s
content

Product-centered
 Most number of supporting pages
amongst its competitors in the
MLM industry

Mentions are positive (from sellers

and users)
FVP’S
support
pages
“Ngayon po tuloy tuloy pa din ang pag-inom ko ng
vita plus para makaiwas ako sa lahat ng sakit kasi
nararananasan ko talaga na mahirap magkasakit.”

“God is good. My efforts are being rewarded

and [I’m] being healthy thru First Vita Plus
since 2008. It’s a blessing!”

”FIRST VITA PLUS AMAZING NATURAL

HEALTH DRINK... is created by god to help you
in your problem in health or even in
financial...but the best that I found it will makes
you blessings to other..
#thanks GOD”
doyee
tumpalan

Revered because of her

success and beauty
 Both users and dealers value their
health and want to achieve great
things in life

key They trust the reviews and opinions

findings of other people

Doyee Tumpalan is a key influencer

target Males and females
SEC C1 & C2

market Generation Y (25-35 years old)

Sees health as an asset

People value their health because

staying healthy enables them to
achieve success insight
target Males and females
SEC C1 & C2

market Generation Y (25-35 years old)

Sees health as an asset

People value their health because

staying healthy enables them to
achieve success insight
role of To position First Vita Plus as a natural
means to attain a healthy lifestyle
the brand and personal success
 FVP has nutraceutical benefits from

reasons
five nutritional vegetables

to believe The combination of five powerful natural

herbs produces benefits that
revitalizes the body
reasons Positive feedback from users and sellers

to believe Huge community of resellers

 To communicate that First
Vita Plus cares for your well-
being and wants you to
succeed in life
role of
objective
 To become the go-to for men and
women who are looking for
reliable and natural solutions for
their everyday health and

role of motivational needs

digital
CONTENT PILLARS
 Know it First
from First Vita Plus
Informative carousel photos and short videos that communicate
the importance of maintaining a healthy lifestyle and how
you can achieve that with First Vita Plus
 Dahil Sa First Vita Plus
Branded videos about the success stories of FVP users and dealers
 Do It Like Doyee
Showcasing Doyee Tumpalan’s day-to-day healthy and
productive lifestyle with VitaPlus
PLATFORM
ECOSYSTEM
Product information and catalogue

Engagement, product information

and reviews, testimonials,
community-building
Daily/regular updates to create
personal connections with the
consumers, engagement

Testimonials to build credibility

FIRST VITA PLUS
DIGITAL PITCH