PRESENTATION

ON
PUMA
PRESENTED BY:-
SNEHA
AKANKSHA
NEETU
DEEPA
VIMAL
AJAY KUMAR
MOWEES
TABLE OF CONTENT

• BRAND NAME
• BRAND STABLISHMENT/HEADQUATER
• BRAND LOGO
• BRAND SLOGON
• PRODUCT SEGMENT
• BRAND AMBASSADOR
• MARKETING SRATIGIES
BRAND NAME
BRAND STABLISHMENT&
HEADQUARTER

• STABLISHMENT-1948(70 YEARS AGO)

• HEADQUARTER- Herzogenaurach, Germany
• FOUNDER- Rudolf Dassler
• NUMBER OF EMPLOYEES-11787(END 2017)
• vision- “Become fastest sports brand in the world”
 BRAND LOGO

• JUMPING CAT
BRAND SLOGON
• FOREVER FASTER
BRAND
AMBASSADOR

CRICKETER-
VIRAT KOHLI
PRODUCT SEGMENT

FOOTWAER
APPARELS
ACCESSORIES
MARKETING STRATEGIES
Competitive advantage
BCG Matrix
Distribution strategy
Brand equity
Competitive analysis
Market analysis
Customer analysis