4.

Factors Impacting Market Growth

Key Growth Drivers
• Factors such as increasing purchasing power, convenience of usage, aggressive
advertising by MNC companies and the increasing market penetration of washing
machines are expected to contributing to the growth .
• CDF Europe, a subsidiary of CDF Corporation, developed “Cheertainer,” a
sustainable bag-in-box eco-design flexible packaging for detergents and other
cleaning chemicals & fabric care products.
• As it is an eco-friendly packaging that helps improve usage & brand appeal, offers
protection against product contamination and secures the product completely.
• Rapidly increasing e-commerce penetration, coupled with the introduction of new
product variants.
• Increase Penetration of washing machine in urban households.
Challenges
• Steep Competition-Price war
 Presence of large number of players in the market has posing fierce competition
foe survival of local or smaller companies.
 Consumer trends to move towards branded players once the price differentiation
narrows lead to woes local and small players
 Steep competition-Product differentiation
 Product innovation and differentiation is the major challenges
 Purchase is made on the basis of product price due to standardized nature of
market.