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Bargaining power of suppliers

• MODERATE - HIGH bargaining


power of supplier.
• LOW threat of new entrants.
• Lesser alternatives, due to highly
• Few no. of players in the market.
specialised product offerings.
• Higher switching cost.

ELGi
Threat of Threat of
Equipments
New entrants substitutes
Limited

• MODERATE bargaining power of


• LOW threat of substitutes.
buyers.
• Specific raw materials are used.
• Buyers seek for along term
• For eg. renewable sources of
relationships.
energy.
• Customised industrial gearboxes

Bargaining power of buyers


Air
compressor
Division

Reciprocatin Centrifugal
Screw Air
g Air air
compressors
Compressors compressors

Railway Diesel
Vertical RHBP
brake Oil Injected Engine Diesel screw
reciprocating compressors
systems Driven

Electric
Powered
Transmission
Air Conditioner Division
Refrigeration and
Processed Gas

Pinions & Marine gear Helical gear


Compressor for Refrigeration Process gas
RS Systems system bull gears box box

Vapour Turbo
absorption Wind turbine
chillers transmission
gear box for locomotive
Diversification

NEW
Market Development • Air compressors
• Vapour absorption chillier
MARKET

Product Development
• Reciprocal air
Market Penetration
OLD

compressors
• Screw air compressors
• Transmission products
• Process gas system

OLD NEW

PRODUCT
Strength Opportunities Strength Threats (ST)

STRENGTHS
(SO) Strategies Strategies
Leveraging brand Investing into R&D to
recognition in new thwart Capital Goods
segments industry disruptors.

Weakness Opportunities
WEAKNESS

Weaknesses Threats (WT)


(WO) Strategies
Strategies
Investing into customer
Get out of the business and
oriented services and
focus on growth areas
supply chain

OPPORTUNITIES THREATS

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