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Health+ Breakfast Service Marketing Plan

This document proposes a health and breakfast service that provides balanced, nutritious breakfast options to busy people who often skip meals. The service would offer foods like eggs, fruits, dairy and diet-friendly options. It aims to target upper middle class customers, including couples and dietitians, by partnering with hospitals, gyms and registering on food delivery apps for convenient delivery. Marketing efforts would promote the service's focus on nutrition and sustainability.

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Ajay Verma
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60 views10 pages

Health+ Breakfast Service Marketing Plan

This document proposes a health and breakfast service that provides balanced, nutritious breakfast options to busy people who often skip meals. The service would offer foods like eggs, fruits, dairy and diet-friendly options. It aims to target upper middle class customers, including couples and dietitians, by partnering with hospitals, gyms and registering on food delivery apps for convenient delivery. Marketing efforts would promote the service's focus on nutrition and sustainability.

Uploaded by

Ajay Verma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Subject:-Services Marketing

Presentation Topic
Any innovation service unique /
original service (Non Existant In
Market)
Roll no M1718022
Health+ Breakfast service
Breakfast is considered an important meal
because it breaks the overnight fasting
period
Skipping the morning Breakfast can throw
off your body’s rhythm of fasting and
eating. When you wake up, the blood sugar
your body needs to make your muscles and
brain work their best is usually low.
Breakfast helps replenish it.
Most of the people not proper eat breakfast
they are some issues, example for skip
weight, working problem, time not adjust ,
etc
So analyses this point of view they are provide health plus
l

break fast service


Its is importabnt for all types of people they are avoid
l

breakfast some specific purposes


The services provide healthy food
l

Eg for diat people -provide conflex and healthy nutrishion


l

foods , boil egg, diat milkshake


Fruits, etc
l
They are provide services

Product:---Pair fruit with eggs, cheese, cottage cheese or


l

Greek yogurt for a well-balanced breakfast that will


sustain you for hours. Summary Fruit is a good source of
vitamins, potassium and fiber
•Price:-
•This is the price the customer pays for a service or
product.
•Depends On Needs Value Based Price
•The price of a product may go up or go down depending
on time and the price of a certain product may vary
because of market developments.
•They are track for upper middle class people -couples,
diat people ,
•Place :- Place is most important .
•This element represents the location where the product is
available for the customers.
•It is possible that the product is not available in all
locations but only in a certain selection of locations.
•Eg:- Hiranadani, Ghodbander, Majiwada, Vartaknagar,
panchpakhadi, hariom nagar, R mall area,
•Promotion :-This element comprises all the efforts the
company or organization makes to stimulate the
popularity of their product in the market, for instance by
advertising, promotional programmes, social marketing
etc
They are pramoted in hospitals , gym center, yoga
l

centre, Dietitian special


l People:--Services Involved Only 3 type
l 1- Marketing Team
l 2- Dietitian special
l 3- Product developers
l 3- Delivery Team
l they are register product for swiggy , zomato
They must effectively manage the customer contact employees in
l

order to monitor the quality of the service with respect to


attitudes and behaviour.
Physical Evidenc:--The physical evidence within the
l

service marketing mix refers to an environment in which a


service comes about from an interaction between an
employee and a customer
The design, packaging , logo, labelling is mosyly
l

important for services marketing mix


Another important point for consideration: satisfied
l

customers.
Process:-Processes include direct activities and indirect
l

activities. Direct activities add value at the customer


interface as the consumer experiences the service.
They are directly ask question
l

They are attch with whatsapp, messages


l

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