SBL : REVISION MODELS
MODEL COMPONENTS
PESTEL/SLEPT/STEEPLE
Political  Economic
 Socio-cultural
 Technological 
Environmental
 Legal
Porters Diamond Factor conditions  Firm
strategy structure and
rivalry  Demand
conditions  Related and
supporting industries
Porters Five forces threat of new entrants;
substitute products; the
bargaining power of
customers; the bargaining
power of suppliers;
competitive rivalry.
Marketing mix product, price, place and
promotion. For services,
this is extended to include
people, processes and
physical evidence.
The value chain Analysis -Primary activities are
APPLICATION EXAMINATION
QUESTIONS
-Used To analyse -An exam question
external environment. may ask you for an
'environmental
analysis' or an 'analysis
of the macro
environment'.
When required to use
the PESTEL framework
when answering
questions, it is
important to avoid
commenting on the
featured organisation's
internal strengths and
weaknesses. These are
not relevant to a
macro-environmental
analysis, and so
mentioning these
issues would earn no
marks.
-Competitive students are expected
advantage of nations. to apply the model to
-Attractiveness of a assess the
foreign country. attractiveness of a
foreign country.
-Analyse -candidates to use an
competitiveness of a appropriate model to
firm in an industry. analyse the
competitive
environment of a
company.
-Used to decide the -useful when
right marketing answering questions
strategy. that require you to
advise on courses of
action.
-to recommend
appropriate marketing
strategies
The value chain - It is suitable for
 directly related to
production, sales,
marketing, delivery and
service.
-Support activities provide
purchased inputs, human
resources, technology and
infrastructural functions
to support the primary
activities
The product life cycle Inception,growth,maturity
and decline.
The SWOT analysis strengths and weaknesses
opportunities and threats
TOWS matrix
Boston Consulting Market growth and
Group (BCG)matrix market share.
The public sector service efficiency and
portfolio matrix public attractiveness
diagram is also worth answering questions
committing to memory that require analysis of
since it is an excellent how an organisation
basic description of works, but is also very
how an organisation useful for questions
works. that require you to
make suggestions for
dealing with business
problems.
-product portfolio -where a question calls
analysis for some kind of
product portfolio
analysis, you should
initially think in terms
of the product life
cycle.
-combines the results An exam question may
of the environmental ask you for a full SWOT
analysis and the analysis, or may focus
internal appraisal into on either internal or
one framework for external factors. I
assessing the firm's
current and future
strategic fit
SO strategies employ
strengths to seize
opportunities
 ST strategies employ
strengths to counter or
avoid threats
 WO strategies
address weaknesses so
as to be able to exploit
opportunities
 WT strategies are
defensive, aiming to
avoid threats and the
impact of weaknesses
assesses businesses in The use of the BCG
terms of potential cash matrixis highly
generation and cash appropriate in
expenditure assessing the
requirements companysgroup's
portfolio.
the analysis of services
provided by public
 sector bodies.
The Ashridge model assesses the benefit exam can ask
SBUs can derive from a candidates to consider
corporate parent a potential acquisition
playing the parental by a corporate parent.
developer role
Porters generic Cost Cost leadership and -For effective strategic
strategies leadership,differentiation differentiation are choice
and focus. industry-wide
strategies. Focus
involves segmentation
but also the pursuit,
within the chosen
segment only, of a
strategy of cost
leadership or
differentiation.
The balanced scorecard Financial perspective, emphasises the need it is used to translate
Internal business process, for a broad range of mission and strategy
Customer perspective, KPIs and builds a into objectives and
Innovation and learning rational measures, and focuses
perspective structure that reflects on four different
longer term prospects perspectives,
as well as immediate
performance.