PRESENTATION ON SELLING MUFFINS

Submitted by:
Manasvi Suri 21MBA18
Piyuksha Pargal 37MBA18
Rishab Gupta 43MBA18
Rupal Thapa 46MBA18
Simran Kalsee 56MBA18
Supriya Gupta 61MBA18
What’s Inside..
About the product
1
2 Manufacturing process

3
3 Selling process

4 Financials
SWOT ANALYSIS

5 Approaches and strategies used

6 Feebback, learnings and experience

Yummy in my tummy 
USP : HOMEMADE EGGLESS MUFFINS
WHY MUFFINS ?

Eatable item

A good idea
for a pilot
sales project

Comfortable
selling

Not available
in university
Product Varieties and Bundling

Chocolate Flavor Vanilla Flavor

Manufacturing process

 Maida
 Baking Powder
 Baking Soda
 Castor Sugar
 Milk
 Oil
 Vanilla Essence
 Cocoa Powder
 Marketing strategies used for Personal Selling

Personal selling
Initial Contact Consideration Basic skills
stage
 SELLING PROCESS

Approach and discussed Placing the order and

offer closing the sale

PROSPECTING Planning of presentation

FINANCIAL MODEL
Estimate of expenditure, Receipts and Profits
 COSTS INCURRED :

Ingredients 1200
Packaging( Logo printing,Cupcake liners and sheets) 220
Total 1420

Total Pieces sold: 85

Cost per piece : Rs 17
 Prices Charged for different bundling
Bargains and exceptions considered

Product offered No. of products sold Price Charged Total price received

Single vanilla muffin 7 30 210

Single Chocolate muffin 8 35 280
Pair of 2 Chocolate muffins 14 60 840
Pair of 2 vanilla or 1 vanilla and 1 c 21 50 1050
hocolate muffins
Total 2380

PROFIT OBTAINED = 2380 – 1420 = 960

 Solution
Guru Approach Selling
Approach
Customer
Buddy
Personality
Approach
Approach

APPROACHES USED FOR SELLING

Solution Selling

15
Mass Audience Selling
QUERIES FACED DURING SELLING

INGREDIENTS
USED

UNHEALTHY
SNACK

SPECIALITY OF
OUR PRODUCTS
FEEDBACK RECEIVED FROM
CUSTOMERS
PERSONAL SELLING DONE BY
GROUP MEMBERS
OUR LEARNINGS AND
EXPERIENCE
Thank you