Exide Industries Limited is a storage battery producing company

and a life insurance company headquartered in Kolkata , India. It is

the largest manufacturer of automotive and industrial lead-acid
batteries in India and fourth largest in the world. It has plants
in India and Sri Lanka and dealership network in 46 countries
spanning across 5 continents. Exide also has four major lead-acid
battery recycling facilities — two of which are in the United States,
and Spain and Portugal each have one as well. The company
claims that 99 percent of lead processed through these facilities is
recycled.
 BUSINESS MODEL CANVAS
• Value proposition- Exide industry is committed to providing
world class stored energy solution that lead the industry in
quality and performance drive customer results and make a
difference in people’s life. Exide stands for safety, innovation
and partnership while providing a rewarding workplace for
the employees.
• Distribution channel-Exide boasts of a distribution network
and service which is continuously monitored and kept
contemporary through evolving life cycle and ahead of
competition. EIL batteries are globally available through their
strong and expanding overseas dealer network presently
located in over 46 countries covering 5 continents. The
distinct status of the brand has by itself become generic to
this category.
SECTOR & COMPANY INFORMATION
INDUSTRY
Battery manufacturing.
Insurance services.
PRODUCTS & SERVICES
Automotive batteries.
Industrial batteries.
Inverter batteries.
Solar batteries.
Genset batteries.
Submarine batteries.
Home UPS system.
• Customer segment- Customer segment includes the
industries. The industrial segment includes sales to power
backup equipment (UPS), traction equipment (electric
vehicles), infrastructure sectors (railway, telecom, solar, power
generation) and exports.
• Customer relationship- Exide understand that customer
loyalty, retention, and market share gain is maximized through
a clean focus on the need and expectation of both the existing
and potential customers and act in order to meet/exceed
them through product and service quality. They build and
maintain effective and proactive relationship with customers.
• Key activities- Exide offers complete solution in areas of
equipment selection, battery sizing, optimum room layout,
installation, operation and maintenance.
• Key resources- Humans are the biggest assets for exide. It has
grown through a continuous and consistent focus and evolved
as a brand with contemporary values.
• Key Partners- Exide has subsidiaries in the UK,Singapore and
Sri Lanka. Its subsidiaries include Chloride metals Ltd,
Chloride power systems and solution Ltd, Chloride
International Ltd, Espex batteries ltd, Associated Battery
Manufacturer Ltd. It has a technical collaboration with
Shinkobe & Furukama of Japan, Oldham of UK and East Penn
manufacturing of US give Exide a global dimension in
manufacturing capabilities.
• Revenue stream- Revenue is generated from sales of
automotive batteries, industrial batteries, genset batteries,
solar batteries, submarine batteries, inverter batteries, home
UPS system.
• Cost structure- Exide industries intend to lower its operating
costs through investments in new technologies, internal
development initiatives, acquisitions and alternate financing
options.
 HR FUNCTIONS
• Developing and Implementing staffing.
• Learning strategies.
• Developing retention strategies.
• Leadership and organisational development.
• Talent planning and diversity.
• Compensation management and diversity.
• Performance management.
 JOB DESCRIPTION
• Job title- Marketing Manager.
• Job location- Pune, Maharashtra.
• Job summary- Developing strategies and tactics to boost the
company’s reputation and drive qualified traffic. Deploying
successful marketing campaigns from Ideation to Execution.
Experimenting with various organic and paid acquisition
channels.
• Reporting to- Chief Executive Officer of the company (CEO).
• Working conditions- 1.Interpersonal Relationship. 2. Physical
working condition. 3. Work performance. 4. Hours/ Travel.
 JOB SPECIFICATION
• Bachelor degree and master degree.
• 3-5 years of experience.
• Experience with creating a marketing campaign, marketing
strategy, and marketing plan.
• Experience with online marketing, including social media, and
content marketing.
• Experience in identifying, developing, negotiating and closing
deals.
• Understanding of public relations.
• Advanced communication skills.
• Ability to quickly adapt to change.
 RECRUITMENT STARTEGY
1. DATA BASED DECISION
APPROACH :
• Traditional recruiting using
intuition.
• Using tangible facts and
stats.
2. DIVERSIFY APPROACH :
• Attracting workers of all ages.
• Communicating company
culture : positioning
employment brand.
• Casting of a wider sourcing
net.
3. CANDIDATE-CENTRIC
APPROACH :
• Job and candidate need.
• Selection criteria and
experience.
4. TECHNOLOGY BASED
APPROACH :
• Artificial Intelligence.
• Social media recruitment .
• Recruiting software and
applicant tracking system
(ATS).
 SELECTION PROCESS
1. Hiring internally.
2. Formal interview.
3. HR interview.
4. Reference & background analysis.
5. Physical examination.
6. Final selection.
 INTERVIEW QUESTIONS
1. What are the most powerful advertising tools for our
products? How do we use them to our advantage?
2. What are the biggest challenges a marketing manager faces
today?
3. Who do you think is our biggest competitor? What
differentiates our company?
4. What is the most successful project you’ve ever worked on?
What made it successful?
5. When evaluating an employee or team member’s
performance, what factors are most important to you?
6. What factors do you consider the most important when
attempting to influence consumer behaviour?
7. What are the most critical skills a manager needs to succeed
in today’s business climate?
8. How do you motivate your employees or team members?
9. How would you contribute towards our company’s growth?
10. What is the greatest personal struggle or limitation you’ve
experienced in supervising others?