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  • MARTECH 2018 6700 Công cụ Marketing Toàn cầu: By: TUAN HA - VINALINK - Hanoi, Vietnam

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    Ngọc Minh Đỗ Nguyễn
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    The document discusses the global marketing technology (martech) landscape in 2018. It notes that there were over 6,700 martech solutions categorized into different areas like advertising, content and experience, social relationships, commerce and sales, data, and management. The largest category was sales automation, enablement and intelligence with 490 solutions. It also mentions new categories like chatbots and trends around connectivity, integration, AI, cloud services and addressing privacy regulations like GDPR. The document provides a list of top 50 martech influencers and brands and notes that Vietnam had around 100 local martech tools. It directs the reader to a website for more information on the Vietnamese martech space.

    Original Description:

    World Martech 2018

    Original Title

    Martech 2018 Final

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    The document discusses the global marketing technology (martech) landscape in 2018. It notes that there were over 6,700 martech solutions categorized into different areas like advertising, content and experience, social relationships, commerce and sales, data, and management. The largest category was sales automation, enablement and intelligence with 490 solutions. It also mentions new categories like chatbots and trends around connectivity, integration, AI, cloud services and addressing privacy regulations like GDPR. The document provides a list of top 50 martech influencers and brands and notes that Vietnam had around 100 local martech tools. It directs the reader to a website for more information on the Vietnamese martech space.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    19 views29 pages

    MARTECH 2018 6700 Công cụ Marketing Toàn cầu: By: TUAN HA - VINALINK - Hanoi, Vietnam

    Uploaded by

    Ngọc Minh Đỗ Nguyễn
    The document discusses the global marketing technology (martech) landscape in 2018. It notes that there were over 6,700 martech solutions categorized into different areas like advertising, content and experience, social relationships, commerce and sales, data, and management. The largest category was sales automation, enablement and intelligence with 490 solutions. It also mentions new categories like chatbots and trends around connectivity, integration, AI, cloud services and addressing privacy regulations like GDPR. The document provides a list of top 50 martech influencers and brands and notes that Vietnam had around 100 local martech tools. It directs the reader to a website for more information on the Vietnamese martech space.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 29

    By : TUAN HA – VINALINK – Hanoi, Vietnam

    MARTECH 2018
    6700 Công cụ Marketing Toàn
    cầu
    WHAT IS MARTECH?
    MARTECH DO digitalized Customer Touchpoints not only
    Marketing Technology
    MARTECH LANDSCAPE WORLD 2018
    6,829 marketing technology solutions
    ABOUT
    CATEGORY
    • Advertising
    • Promotion
    Content & exerience
    Social & Relationships
    Commerce & Sales
    Data
    Management
    The
    largest
    category
    Sales Automation, Enablement &
    Intelligence with 490 solutions.
    New category : BOT&livechat
    Both text-based and
    voice-based chatbots
    have had an incredible
    year of innovation and
    adoption — and I’m
    confident that’s just a
    prelude to a spectacular
    12-24 months ahead
    A world of infinite (marketing)
    cloud services
    Connectivity
    Intergration
    • To Build your own Big data
    • Tracking-Acquire-Mining-
    Nutrition-Lead Scoring-Sale
    Pipeline
    • Marketing-sale-customer cares
    Intergration
    All tools are AI/ Cloud/API
    open
    •GDPR - The ePrivacy
    Regulation will require “explicit
    consent,” which marketers need
    to address
    Where/Who to
    follow?
    TOP 50
    INFLUENCERS
    Top 50 Brands
    Vietnam Martech
    landscape 2018
    ~ 100 VIETNAM MARTECH TOOLS

    By Marketingtools.vn
    • Tải danh sách 6700 Công cụ marketing tại đây
    • Khóa học cầm tay chỉ việc chuyên sâu chọn lọc 30 công cụ
    Marketing mạnh nhất Thế giới và Việt Nam

    Read more Martech in


    Vietnamese : Marketingtools.vn

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