

Presenter:

Group 5:

Nguyễn Thị Tố Uyên – 19045059

Nguyễn Thị Thấm – 19045054
Phạm Thị Phương Hòa – 19045036
Phạm Thu Hằng – 19045034
 Contents

1. Verbal communication

2. Non- verbal communication

3. Comparison in target culture

 Verbal communication


Speaker: Nguyen Thi To Uyen

 Vietnam Verbal Communication

The official language of Vietnam is Vietnamese,
which has three mutually intelligible dialects:
Northern, Central and Southern. The dialects
often vary in tone and pronunciation.

Vietnamese vowels have six distinctive tones,

five of which are indicated by a diacritic placed
over or under the vowel to show different ways
of pronunciation.
 Vietnam Verbal Communication

The changes in tones also create the changes in
meaning.

Other languages spoken in Vietnam include

English, Chinese, French, and numerous
languages of Vietnamese ethnic minority groups
in mountainous areas.
 Vietnam Verbal Communication

Vietnamese people highly value formality,
respect and interpersonal harmony.

Instead, they often keep silent or reply

indirectly. In seeking to prevent conflict in
relationships, Vietnamese often prefer to speak
about sensitive subjects, such as politics and sex
indirectly.
Philippines Verbal Communication

Filipino people are known for being very
comforting.

It is acceptable to make light of social, political

and economic issues, but it is not acceptable for
foreigners to discuss politics with the Filipino
people.
Philippines Verbal Communication

When introducing yourself to a group of people,
be sure to introduce yourself to the eldest or
most important person first.

Communication in the Philippines is

heriarchical and is also highly contextual.
Speaker: Nguyen Thi Tham
 Meeting and Greeting

 Men and women shake  Filipinos get the
hands with everyone attention of one another
present at a business by making eye contact
meeting or social and raising and lowering
occasion and when their eyebrows.
saying "goodbye.“
Personal space

 There exists a personal shelter space – 1.5 to 3 meters
in western societies
 Women frequently welcome each another with a
kiss.
 Body Language

1. If Filipinos don't understand a question, they open
their mouths. Raised eyebrows signify recognition and
agreement.
2. "Yes" is signified by a jerk of the head upward, "No"
is signified by a jerk of the head down.
3. Staring is considered rude and could be
misinterpreted as a challenge
4. Never curl your index finger back and forth (to
beckon). This is an insult.
 Body Language
 raise your ring and
5. To indicate two of something,
pinkie fingers.

6. Standing with your hands on your hips means you

are angry.

7. To beckon, extend arm, palm down,

moving fingers in scratching motion.
 Corporate Culture

 Filipinos are relaxed about time. Meetings and
appointments often begin late.

 Filipinos find it difficult to say "no," disagree, reject

or be confrontational, especially when a superior is
involved.
 Dining

 Keep your hands above the table during dinner.
 Dining

 The food is eaten from a spoon.
 Leave a small amount of food on your plate when
you are finished eating. When finished eating, place
your fork and spoon on your plate.
 The person who invites pays the bill.
 Dress
 Men should wear a  Women should wear
jacket and tie for initial western dresses, skirts
meetings. and blouses.
 Summaries

 Filipinos use a lot of non-verbal communication.

 Filipinos are very hospitable.

 Generally, Filipinos try to avoid hurting other

people’s feelings, so they struggle with the word
"no" when asked
Speaker: Pham Thi Phuong Hoa
 Comparison
in target culture

I. Values of cultures
1. Greeting and meeting
2. Gestures and body language
3. Eyes contact and smiles
II. Customs
1. Social customs
2. Home customs
3. Cuisine
 Definition

Culture is the characteristics and knowledge of a particular
group of people, encompassing language, religion,
cuisine, social habits, music and arts. ...
Compare the cultures values, reliefs ..to enhance the
awareness the cross cultural differences and avoid
shock
1. Greeting and meeting

 1. Greeting and meeting
In Vietnam
 In Philippines
 Greeting someone, say Say “hi, hello…” is popular
“xin chao” (seen chow) +  Shake hand softly (Men
given name + tittle. should wait for women to
 Shake hand or bow extend their hand).
slightly both greeting  Avoid gripping too firmly
and saying goodbye when shaking hands.
 Vietnamese women
generally do not shake
hands with each other
 1. Greeting and meeting
In Vietnam
Like to talk about politics,
 In Philippines
 Not want to talk about
serious topics and …. politics or serious topics
 Kiss or hug is not good with strangers.
idea for opposite sex
 Hold hands with or put
an arm over the shoulder
of a person of the same
sex with close friend.
 Questions about
someone’s family are
appreciated during or
after introductions
 1. Greeting and meeting
For the elderly

using a "mano" greeting respects
talking to is the older or of
higher social rank than you,
always add ”po ”
 2. Gestures and body
language

In Vietnam In Philippines
 Frowning: an expression  Stare or even touch
of frustration, anger or foreigners, especially in
worry; areas where foreigners
 Forefinger and top of are rarely seen.
thumb meet to form  Standing with your
circle, other fingers hands on your hips
upright (the OK sign): means you are angry.
means ‘poor quality’ or
zero;
 2. Gestures and body
language

In Vietnam In Philippines
 Crossed arms: a sign of  "Eyebrow flash" -- a
respect. quick lifting of eyebrows
 Placing one or both -- is a Filipino greeting.
hands in the pockets or
on the hips while talking:
conveys arrogance, lack
of respect.
 3. Eyes contact and
smiles
In Vietnam
 In Philippines
- Respect is often expressed  Eye contact is important,
by nonverbal behavior. especially professionally. It
- Laughing or giggling as an is a good sign of self-
expression of modesty. confidence.
- Avoiding eye contact:  Love to laugh, use the
shows respect to senior in laugh to move the away
age or status or of the uncomfortable topics or
opposite sex; break tensions
 II. Customs

Custom (also called a tradition) is a common way of
doing things. It is something that many people do,
and have done for a long time. Usually, the people
come from the same country, culture, or religion.
 1. Social Customs
In Vietnam
 In Philippines
- Personal relationships play a
large role in Vietnamese
business culture.
- Vietnamese people prefer to
They only want to expand
their networks with
partners they can rely on
work with those they know
and trust
- Decisions are made by
committee in Vietnam.
Individual connections are
not as important
 Filipinos thrive on
interpersonal relationships,
so it is advisable to be
introduced by a third party.
 Communication is indirect,
truth is diplomatically
presented, manner is gentle,
and the perception of the
recipient is considered
 Decisions are made the
head
 1. Social Customs
Don't lose your temper, 
In Vietnam In Philippines
-  are generally open about
put your hands or your
hips or cross your arms. their emotions "no"
directly.
- Speaking in a loud tone
with excessive gestures is  To avoid feeling “hiya”, a
considered rude,
especially when done by painful emotion or deep
women. shame arising from a
realization
- To avoid confrontation or
disrespect, many will not
vocalize disagreement.
 2. Home customs

In Vietnam In Philippines
 Invite for meal or put the  Gifts are not expected,
guess up for night, the  Gift open in front of the
guess should customary giver.
arrive 15 to 30 minutes
late
 Gift opened after the
giver
 3. Cuisines
In Vietnam
 In Philippines
- It is common for a to be  Just a hint of what is felt
to be good manners at
humble about their the Filipino dining table.
cooking, seen in the  Don't be the first to enter.
common phrase “bữa cơm  Wait to be seated.
rau / dưa” – “a poor meal  Hold the fork in your left
to invite somebody. hand and use it to place
- Use chopsticks, bow food on your spoon.
 Knives are not used.
- not rest your chopsticks
 Getting drunk is
upright in a bowl of rice considered greedy and
rude.

 Quiz

How do you
understand about
Philippines?

Presenter: Pham Thu Hang

 Quiz
Click the Quiz button to edit this object
 References

Canale, M., From communicative competence to communicative
language pedagogy, In J. C.

Richards & R. W. Schmidt (Eds.), Language and

Communication, Longman, New York,
1983, pp. 2-28.

Chick, J. K., Intercultural communication, In S. L. Mckey & N. H.

Richards, J. C. & Schmidt, R. W., Language and

Communication, Longman, London, 1985.

Samovar, L. A. & Porter. R.E., Communication between

Cultures, Wadsworth, Stamford, 2001.