Teknopreneurial Process

Paulus Tangkere
Teknopreneurship
Session 2
 Syllabus pt
1. Introduction and Overview
2. Teknopreneurial Process
3. Value Proposition
4. Customer Segments
5. Distribution Channels
6. Customer Relationships
7. Revenue Streams
From Idea to Startup pt
 The Problem pt

The reason most startups

fail is not because they
build a bad product, it’s
that they build a
product nobody needs.
-Eric Ries
 Successful Startups pt
What separates successful startups is
not necessarily starting with a better
initial plan (Plan A), but finding a
plan that works before running
out of resources.

- Ash Maurya
 Startup Redefined pt
• “Startup” – a temporary
organization designed to search for
a repeatable and scalable
business model.
 Today pt
• Lean Startup
– Idea Validation
– Lean Canvas (Hands-on Practice)
– Testing Solutions (MVP)
– Scaling to Market (Leveraging
Traction)
• Application, Discussion, & Questions
 Lean Startup Concept pt
Ash Maurya

EXPERIMENT EXPERIMENT EXPERIMENT

PIVOT PIVOT PIVOT

Steve BLANK Eric RIES Alex OSTERWALDER

Customer Development The Lean Startup Business Model Canvas
Lean Startup Roadmap pt
 IDEA
pt
Customer/Problem Fit
Determine if the problem exists and is
worth solving
•Problem Interviews
•Market Research

Customers care about their problems

– not your solution.
 Problem Interviews pt
• Do
Goal: To – Create falsifiable
understand… hypotheses to test
– Speak with customers face-
1. What is the
to-face (casual setting)
problem? Why is it – Use a script
a problem? – Take notes (bring
2. Who has the partner/co-founder)
– Listen and ask questions
problem?
• Don’t
3. How do they – Pitch or sell
currently solve the – Ask about the future
problem? – Take more time than
needed