Social Media Strategy and Plan

for

Ramco Systems Ltd

 B2B Social Media Factsheet
 Onlineresearch is fast emerging as the
primary business decision support tool
 93% of all business buyers believe all
companies should be on social media
platforms
 57% B2B marketers use some form of
social media
 Social
media can hugely impact business
purchase decisions

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 Company Profile

 Ramco Systems Limited is a software

products and services provider
 Key Product-Ramco ERP OnDemand,
 Targets small and midsized companies
 Serves
100,000+ users in 1,000
customer locations across 35 countries
 Unique monthly subscription model

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 Company Profile
 Headquartered in Chennai, India and
employs about 1,800 people.
 Recorded revenues of INR1,952.9 million
(fiscal year ended March 2009)
 Products for verticals like Manufacturing,
Real, Energy, BFSI, Aviation, Government
and Defence.
 Competes with SAP, HCL/Axon (iMRO),
Oracle, 2MoRO, AeroSoft etc

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 Key Objectives

 Enhancebrand and product awareness

among prospective customers
 Create a platform to effectively engage
in dialogue with customers
 Establish
an effective feedback
mechanism
 Reducethe sales and promotions
expenses

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 Key Objectives

 Magnify company’s reach

 Enhance company’s online visibility
and availability
 Provide an effective online channel for
future product launches
 To improve customer loyalty

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 Action Plan
Key points of presence

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 Action Plan

 Develop its website as the node for

customer engagement
 Identifyand nurture a core blogger and
social networking team from within its
employees
 Encourage and empower this team to
positively engage with prospective
customers on social media platforms

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 Action Plan

 Professionally
manage its social media
POCs (FB,Linkedin etc)
 Assign teams for each POC and set
targets
 Enhance customer engagement
through discussion forums, “Ask the
expert” and online customization
features

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 Action Plan
 Generate content relevant for these
social media sites
 Make the content innovative and
engaging (infotainment)
 Use multimedia content for better
engagement (video blogs)
 Focus on search engine optimization

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Thanks &Regards
 Team B-Masts
 Sayeed Ahmed
Shravan Kumar Mukhopadhyay
IIM Lucknow

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