RESEARCH DESIGN is a plan, structure and strategy of investigation conceived so as to obtain answers to research questions and to control variance. According to Kerlinger According to Green and Tull Resign Design is the specification of methods and procedures for acquiring the information needed. It is the overall operational pattern or framework of the project that stipulates what information is to be collected from which sources by what procedures. To be effective, a research design should furnish at least the following details: 1. A statement of objectives of the study or the research output. 2. A statement of the data inputs required on the basis of which the research problem is to be solved. 3. The methods of analysis which shall be used to treat and analyze the data inputs. Advantages of Research Design 1. Consumes less time. 2. Ensures project time schedule. 3. Helps researcher to prepare himself to carry out research in a proper and a systematic wa. 4. Better documentation of the various activities while the project work is going on. 5. Helps in proper planning of the resources and their procurement in right time. 6. Provides satisfaction and confidence, accompanied with a sense of success from beginning of the work of the research project. THE NEED FOR RESEARCH DESIGN 1. It reduces inaccuracy. 2. Helps to get maximum efficiency and reliability. 3. Eliminates bias and margin errors. 4. Minimizes wastage of time. 5. Helpful for collecting research materials. 6. Helpful for testing hypothesis. 7. Gives an idea regarding the type of resources required in terms of money, manpower, time and efforts. 8. Provides an overview to other experts. 9. Guides the research in the right direction. Essential Element of Research Design 1. Accurate purpose statement of research design. 2. Techniques to be implemented for collecting details for research. 3. Method applied for analyzing collected details. 4. Type of research methodology 5. Probable objections for research. 6. Settings for research study. 7. Timeline 8. Measurement of analysis. Characteristics of Research Design 1. Neutrality. The results projected in research design should be free from bias and neutral. 2. Reliability. If a research is conducted on a regular basis, the researcher involved expects similar results to be calculated every time. Research design should indicate how the research questions can be formed to ensure the standard of obtained results and this can happen only when the research design is reliable. 3. Validity. There are multiple measuring tools available for research design but valid measuring tools are those which help a researcher in gauging results according to the objective of research and nothing else. 4. Generalization. The outcome of research design should be applicable to a population and not just a restricted sample. Classification of Research Design 1. Quantitative 2. Qualitative Types of Research Design 1. Descriptive research design 2. Experimental research design 3. Correlational research design 4. Diagnostic research design 5. Explanatory research design