Format and Details of Research

Report
 introduction
• Research report is a research document that
contains basic aspects of the research
project”
• Research report involves relevant information
on the research work carried out. It may be in
form of hand-written, typed, or computerized.
 Format
• The length of the project should be about 60
to 70 pages,
• printed on one side
• Font- Times new Roman, 12
• 1.5 space
• Justified (ctrl + J)
 Preliminary Section
• Title Page
• Declaration by the student
• Certificate by the company
• Certificate by the Guide
• Acknowledgement
• Table of Contents
• list of tables
• list of figures
 Body of Reports (Chapters)
• Introduction (15 to 18 pages)
• Review of Literature (7 to 8 pages; a minimum
of 15 studies, preferably at national level)
• Research Methodology (2 to 3 pages)
• Data Analysis and Interpretation (20 to 25
pages)
• Conclusion (2 to 3 pages)
 Reference Section
• Bibliography
• Appendix (e.g. Questionnaire)
 Introduction
• Introduction: It should also explain the problem / topic
/ issue taken up by you in your project.
• For example, if you are dealing with topic related to
marketing, then various issues related to marketing
relevant to your topic must be explained. I
• If topic is related to ‘Accounting’ then relevant aspect
of accounting should be explained. Brief outline of all
the chapters in your report may also be given in this
chapter of introduction.
• ‘Objectives’ and ‘Need for the study’ should be
included in this chapter and they should be well
defined.
 Review of Literature
• This chapter should have summary of work done
by others in the same area of study.
• Do not include reports of studies that are not
relevant to your topic.
• Report of research work done earlier can be
collected from Internet, magazines, journals and
books.
• There should be one paragraph for each report.
Bibliography should have details of the source of
material.
 Research Methodology
• Research design
• Research approach
• Sample size
• Sampling technique
• Sampling area
• Data collection method
(questionnaire/interview/ observation)
• Data analysis( different tests)
 Data analysis & Interpretation
• The table and figure should be listed in such a
way that are self explanatory
• Tables which are lenghty should be placed in
appendix
• The text should not repeat the information given
in the table. ( only important facts)
• The formula and statistical procedure used
should be clearly specified and explained in
detail.
• Statistical analysis may be presented in form
ratios, proportions, percentage, variance etc.
 Summary & conclusion
• This section includes a brief re-statement of
the problem, a description of the procedures
used and discussion of findings and conclusion
of the study
• The summary and conclusion section is most
widely used part of the report as it reviews al
the information that has been presented I its
previous sections.
 Reference section
• Provide list of all the literature used, internet link
used for the project in the standard format.
• Kotler, P. & Armstrong, G. (2010), “Principles of
Marketing”, 13th ed. New Jersey: Prentice Hall
• Dianne, C., Milena, H., and Alex, I., (2006),
“Design aesthetics leading to m-loyalty in mobile
commerce”, Information & Management, 43(8),
950-963.
 Format for Presentation
• Introduction (2-3 slides)
• Objectives (1 slide)
• Research Methodology (2 to 3 slides)
• Data Analysis and Interpretation (5-6 slides)
• Conclusion (1-2 slides)
 Marketing topic
• "The Influence of Advertising on Consumer
Behaviour“
• "The Impact of Social Media on Customer
Purchase Decisions“
• Is it effective to use celebrities in advertising?
How does that influence consumer buying
decisions?
• "An Investigation into Consumer Online Shopping
Buying Behaviour - A Case Study in tricity
• "An Analysis into Online Shopping Factors
Affecting Customer Satisfaction
 HR topics
• Employee welfare policies
• Employee Turnover study
• Impact of employee turnover on net performance
• Human resource planning
• Human resource information system
• Compensation trends analysis
• Employee satisfaction analysis
• PMS policies and review
• Artificial intelligence in HR
• work life balance & stress management
 Finance topics
• Capital structure adopted by companies
• Working capital management
• Effect of cost of capital on price of shares
• Effect of interest rate of banks on share
market
• Investment alternatives for risk averse people
• Effect of dividend policies on price of shares
• Corporate social responsibility
Thank You