PARLE

P R E S E N T E D B Y : - S A N J AY S H A R M A ( 1 1 3 0 2 6 9 6 )
 INTRODUCTION
• founded in 1929 in British India by the Chauhan family of Vile Parle, Mumbai.
• began manufacturing biscuits in 1939.

In 1947, when India became independent, the company launched an ad campaign, showcasing its
Gluco biscuits as an Indian alternative to the British biscuits.

• It became a well known brand with success of products such as the Parle-G biscuits and
the Frooti soft drink.
 IT WAS SPLIT INTO THREE SEPARATE COMPANIES
• Parle Products (1950s), led by Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G,
20-20, Magix, Milkshakti, Melody, Mango Bite, Poppins, Londonderry, Kismi toffee bar, Monaco
and KrackJack)

• Parle Agro (1960s), led by Prakash Chauhan and his daughters Schauna, Alisha
and Nadia (owner of the brands such as Frooti and Appy)

• Parle Bisleri (1970s), led by Ramesh Chauhan, his wife Zainab Chauhan and their
daughter Jayanti Chauhan
 EXISTANCE
• Accepted & Enjoyed inU.S.A., UK, Canada, Australia, New Zealand and Middle East
• Manufacturing units inCameroon, Nigeria, Ghana, Ethiopia, Kenya, Ivory Coast, Nepal, Mexico
 PRODUCT LINE
1. BISCUITS
 PLATINUM BRANDS

HIDE & SEEK MILANO RANGE

FIBERG RANGE
2. SWEET CONFECTIONERY

• Melody
• Mango Bite
• Londonderry
• Poppins
• 2 in 1 Eclairs
• Mazelo
• Kismi Toffee Bar
• Kaccha Mango Bite
3. SNACKS

• Mexitos Nachos
• Parle's Wafers
• Full Toss
MEXITOS RANGE
• Parle Namkeens
• Parle Rusk
• Parle Cake
 4. PULSES

• Chana dal
• Moong dal
• Split urad dal
• Toor dal (Polished & Unpolished)
 SISTER COMPANIES OF PARLE PRODUCTS
PA R L E AG RO ( 1 9 6 0 S ) , L E D B Y PA R L E B I S L E R I ( 1 9 7 0 S ) , L E D B Y
P R A K A S H C H AU H A N R A M E S H C H AU H A N
THANK YOU